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Alpine trekking in the offer of Czech tour operators
Verichová, Anna ; Petrů, Zdenka (advisor) ; Kalábová, Markéta (referee)
This bachelor thesis deals with the offer of selected Czech tour operators focused on the alpine trekking. The first part defines the main theoretical terms such as tourism, trekking and alpine trekking. The following part is dedicated to the definition of a tour operator and its product - a package tour. The final part looks into the selected tour operators, discribes them and compares their offer of organized package tours from different points of view and also compares organized package tours to unorganized tours.
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Accessible tourism in the chosen destination
Suchá, Kateřina ; Petrů, Zdenka (advisor) ; Indrová, Jarmila (referee)
The aim of the bachelor thesis is to analyse barrier-free tourism in the destination Lipno. It provides the comprehensive overview of barrier free accessibility of attractivities, transport, accommodation and food and beverage facilities for handicapped people. The thesis is divided into three parts. The first one is theoretical where the basic terms of tourism, such as barrier-free or accessible tourism and free barrier access are explained. The second, practical part, is focused on the analysis of accessible tourism in the destination Lipno. The last part is an assessment of barrier-free accessibility, conclusions and recommendations.
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The offer of the chosen travel agent
Bukovská, Michaela ; Petrů, Zdenka (advisor) ; Kalábová, Markéta (referee)
The aim of this bachelor´s thesis is to sum up the offer of a chosen travel agent Zajezdy.cz, a. s. The offer is divided by various aspects and includes a characteristic of own products of the travel agent which are used as the main competitive advantages. Another part is devoted to comparison with other travel agents and their advantages and a description of a website as the most important marketing instrument. Finally, the offer of the travel agent is evaluated by using the SWOT analysis.
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Birdwatching tourism in the Czech Republic
Kaslová, Karolína ; Kalábová, Markéta (advisor) ; Petrů, Zdenka (referee)
The topic of the bachelor thesis was chosen because birdwatching tourism is well-known activity in other countries whereas in the Czech Republic it is a niche market which could be filled out by using right tools. The aim of the thesis is to find out if there is a potential of this activity in the Czech Republic. In the theoretical part of the thesis is explained tourism in general, its typology and detailed focus on rural tourism, wildlife tourism and then birdwatching tourism. The practical part consists of two chapters. In the first one are presented results of the survey which was conducted between Czech and foreign respondents. The second one focuses on a designed package holiday which is complemented by its calculation and itinerary.
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Creating product (package tour) to chosen destination
Waclavková, Veronika ; Petrů, Zdenka (advisor) ; Kalábová, Markéta (referee)
The aim of this bachelor work is to create package tour to Pakistan with main destination Gilgit Baltistan, which is in disputed area of Kashmir. Parcial targets are to find out if the destination has the capacity in tourism in question of realization and localization factors. In first part are explained main important definitions of tourism. Second part includes introduction of the country and Gilgit Baltistan with evaluation of realization and localization factors. Third part describes reasons why to visit this destination and display creating tour package including connected characteristics. Fourth parth contains analyzis of czech travel agencies offering tours to Pakistan.
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The position of the company Czech Airlines on the aviation market
Dudová, Petra ; Vaško, Martin (advisor) ; Petrů, Zdenka (referee)
This bachelor thesis focuses on the company Czech Airlines and analyzes its position on the aviation market. The thesis describes the development of CSA and the important circumstances that shaped the present form of company. CSA has been struggling with economic problems, that is why a financial analysis is included in the thesis. It will help to clarify whether the company still has a future or not. There is also an analysis of the aviation market where the company is compared with competing airlines. CSA has changed dramatically over the last decade, and my thesis specializes on these changes.
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The creation of a holiday package to the Austrian state Carinthia
Kozderová, Karolína ; Petrů, Zdenka (advisor) ; Kalábová, Markéta (referee)
The aim of this thesis is to create a unique incentive trip to Austria, according to the demand of the client. It is well-known insurance company which wishes to create a holiday package for their agents. It is made according to the technique of the travel agent Traveller. First, all the requirements are consulted and the group of the clients is characterized. Then the destination and accommodation facility are chosen. Also the optional tours in the surrounding area and the programme for the group with partial itinerary are included. After that the calculation is accomplished. In the last chapter, this tour is compared with the competitors in the market. The benefit of this work is to create a special incentive trip with a complete program for insurance agents into a very popular tourist area.
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Touroperator business plan
Žďárská, Ilona ; Kvítková, Zuzana (advisor) ; Petrů, Zdenka (referee)
The aim of the thesis is to develop a business plan for setting up a touroperator. Part of this is an in-depth analysis of the conditions under which a touroperator can be established in the Czech Republic. The main segment of the tbusiness should be the ever-expanding population over the age of 55, as this segment has great potential in the future. The work will also focus on working with marketing tools and their high quality utilization. This thesis will also shows whether or not this business plan has a chance for real operation.
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Travel agency foundation - project
Dvořáková, Michaela ; Petrů, Zdenka (advisor) ; Kvítková, Zuzana (referee)
The project of founding a travel agency provides a complex view of foundation process and overall activities of travel agency as a limited liability company. The theoretical part provides an informative basis of the functioning of travel agency as a subject of the travel market but also starting point for the following practical project. The project itself was created as a result of discovered absence of concepts like this and it´s main structure consists of a business plan with very important financial analysis. These enable to make a conception of the real potential of this project.
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Evaluation of possibilities of using Czech crafts in tourism supply
Sládková, Hana ; Jarolímková, Liběna (advisor) ; Petrů, Zdenka (referee)
The aim of the thesis is to characterize the ways of using Czech crafts in the tourism supply and their current state of involvement in the offer. The thesis also aims to evaluate the importance of craft markets focusing on Český Krumlov, representing one of the ways in which crafts are involved in the supply. The theoretical part describes the integration of Czech crafts into tourism and divides individual folk crafts by material. The practical part deals with ways of using Czech crafts in the tourism supply and outlining measures leading to the improvement of their current state. Furthermore, in the practical part there are interviews with craftsmen leading to the evaluation of the importance of historical markets and the interest of tourists in individual folk crafts.
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