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Possibilities of the web for the PR (PR 2.0)
Pluháček, Petr ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
The topic of this thesis is the use of the web in public relations. It describes an evolution of the web and focuses more intensively on a concept of the web 2.0. Some part of the work deals also with the area of public relations. It defines PR, explains their rise, connection to the web and transformation to so called PR 2.0. The key subject is the connection of theoretical knowledge with possibilities of a practical use of web in PR. The thesis presents PR 2.0 tools, for example RSS, blogs, social bookmarking, wikis, social networking or press releases for social media. It describes their birth, functionalities, but primarily possibilities, principles, rules and risks of their usage in PR. The work is completed by an ethic dimension, which PR 2.0 brings, too.
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Developmnet of web portfolio
Krejčí, Václav ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
Goal of this bachelors work is to study and valuate the problematics of webdesign process and team, with special attention to character of graphic designer. Main goal is to explore the problematics of developing a web portfolio. This Bachelor work is connection of two parts. First part is anout theoretics of web development. The second explore the problematics of development of the web portfolio and it is focused on development of my own web portfolio.
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Technologies, design and graphic user interface of web applications
Vávra, Ondřej ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
This bachelor thesis is focused on development of modern web applications and their graphic user interface. First part defines basic terms, introduces contemporary technologies of web applications and their specifications for GUI design and also presents the overview of design process. Practicing part analyzes frameworks usage and their GUI components for web applications. Contribution of this thesis is in framework analysis, evaluation and demonstration usage for GUI design. Document also contains own survey of framework usage in Czech e-shops and answers to questions about better GUI solutions, where frameworks are used.
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Copyright law, its application and observance of professional filmmaking
Truhlář, Filip ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
This paper deals with the translation of legalese of the copyright law into a language which is better understandable for layman. Mentioning collective management of the copyright law and their assignment to creative professions of film crew. The definition of the job description of the particular movies professions and the presentation of signs, which makes their piece of work covered with the copyright law. Need to contracts for works of authorship and their possible use. More accurate information that is necessary for a work place for its publication and distribution. Rights that belong to producers of audiovisual works and how the work can be used. Further, the obligations arising from law. Consequences for copyright infringement.
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Perception and production of graphic design in different cultures
Čermák, Radim ; Sigmund, Tomáš (advisor) ; Krsek, Libor (referee)
The modern world is more and more dependent on information. As grows its importance, so does its quantity. That is why the good communication, especially the visual one, is indispensable for the proper disclosure and addressing of potential recipients of information. Graphic design provides the form of visual communication. The interconnection of different cultures is linked with the quick pace of globalization - thus the communication with different cultures is important. Each culture is based on specific values that can vary and very often do to a great extent. These values are then reflected in all areas of human activity, graphic design included. At first, we define the term culture and have a look at the process by which we acquire it - to find out its influence on us. We use as a means the interdisciplinary approach which draws knowledge on cognitive science, neuroscience, psychology and anthropology. Next, we focus on the principles of visual perception and studies concerning the difference in behavior and visual perception in different cultures. We divide the world on the basis of culture-shape events into different cultural units and we analyze graphic design in different cultures by using the knowledge from the previous chapters. We point out the principles and potential pitfalls of symbols and colors in the communication with other cultures. We describe the way how the paradigm of cultural values is reflected in the graphic design and we try to capture the features of visual communication typical for each culture.
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Proposal of the internet television for the music portal Bandzone.cz
Lisý, Martin ; Horný, Stanislav (advisor) ; Krsek, Libor (referee)
The diploma thesis is discussing the proposal of the internet television for the music portal Bandzone.cz. The internet television is understood to be a web server aggregating the audiovisual content, which allows the viewers to decide what and when they want to watch. This is not a television that would show programs in real time and broadcast on the fixed schedule for 24 hours. The introduction of the diploma work discusses different approaches to internet business. It is followed by the presentation of the main subjects of the audiovisual media market operating in Czech Republic and worldwide. The following chapters are dealing with practical design of the internet TV station, from content and business model and up to user interface design. In the conclusion are named the key factors essential for success of the proposed e-business initiative, including the possibilities for its further deve;lopment.
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The Function of OCR Technology and its Usage in Document Processing
Pouzar, Aleš ; Horný, Stanislav (advisor) ; Krsek, Libor (referee)
Owing to a boom of information technologies optical character recognition has recently become a popular and affordable technology, enabling an effective way of sharing a large amount of information stored in paper documents. This work deals with systems for document conversion of analog data into electronic and editable form. It outlines the main methodology of OCR technology, evaluates a performance of OCR applications and analyses the contribution of imaging technologies through the benchmark tests on the set of paper documents.
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Corporate style in the view of expansion of corporations on the internet
Brejla, Tomáš ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
This work is about corporate style, especially about corporate style of internet corporations. In a first part of the work, the corporate style is analyzed from theoretical point of view. It's described the fundamentals of corporate style, its dimensions, differences between corporate style of small and big corporations. Then is described the principle of a creation of corporate style from international point of view, which means the rules, which need to be respected when the corporate style is used in many countries and cultures. In the work are also introduced and compared the suppliers of corporate style from today's point of view, which means what are the possibilities of big suppliers and what are the possibilities of individuals. In the end of the first part there are briefly introduced elements of corporate style, fundamentals of every good corporate style, and trends which could be seen in their design today. The second part of the work is about corporate style of corporations on the Internet. As first are introduced the marketing principles of the Internet, which means types of the corporations and their reasons and possibilities of presentation on the Internet. Than is described the different principle of corporate style on the Internet and than is made an analysis of every single element of corporate style on the Internet (alike as it was made in the first part of the work). It describes different principles of creation of these elements and there are described today's trendy again. In the end of the work is make assessment of different principles in the creation of the projects of corporate style on the Internet and out of Internet. It's also told a very light solution of the optimal situation. The whole work is full of picture samples, which should help the reader to make an image about the things described in the text.
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Visual Communication of Web Pages
Ischia, Michal ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
The main aim of this bachelor thesis is to describe how a web page communicates with user. How the web page effects on visitor, how the information is presented, and what possibilities are offered through the user interface. The work is divided into a four main parts. First explain terms accessibility and usability. Next two parts focus on the main subject of this work. Information design looks into web design in view of content. It deals with organization and filtering information, navigation schema and wireframe. Graphic design deals with web design in view of appearance. In this part are described the elements of web from header to footer, color schema, graphic look of navigation or shadowing and transparency. Typography and optimization belong here too. Last part applies the theory of graphic and information design on concrete web page.
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Optimizing online presentations according to the product features
Novák, David ; Horný, Stanislav (advisor) ; Krsek, Libor (referee)
The purpose of this thesis is to highlight the importance of graphic design and its visual effects in day-to-day life, notice new methods, justify relevant investments to advertisement as well as mention continuously rising demands made on professional graphic designers. The theoretical part of the thesis is based on the research article, which subject is the extent of consumers' product understanding of products being sold online. The research concludes that it is possible to choose the appropriate presentation format according to task complexity (product features) in terms of graphical and multimedia means of online presentation, such as static pictures with text captions, videos with or without narration and Virtual Product Experiences (VPE ). This is followed by the definitions of communication process and relevant standards related to web design, concluding with the description and interpretation of the most interesting and useful theoretical foundations. The main body is about implementing the theoretical findings in the real world business case including advertising campaign in a project having the purpose to give a real economic/business value. All the project phases are described from finding the business partner to the launch of brand new web service and its propagation. The new web page and other propagation materials were made in order to attract selected companies.
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