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Specification of tourism entrepreneurship in New Zealand
Čertíková, Romana ; Abrhám, Josef (advisor) ; Kalábová, Markéta (referee)
New Zealand is a well developed country, where it is easy to start a new business. Also it is a country with beautiful sceneries and a range of unique natural, social and sports attractions, which allure more and more tourists. The aim of this thesis is to specify entrepreneurial environment and development of tourism in New Zealand. The side goal of this thesis is to elaborate a case study on the company Tourism Holdings Limited, which is doing its business in New Zealand particularly in the field of tourism. One company, the travel agency Kiwi Experience, operated by Tourism Holdings Limited is afterwards chosen for a more detailed description and compared with its competition Stray bus. The SWOT analysis is then made on the grounds of this comparison. The inner attributes of the travel agency Kiwi Experience are drawn especially from the evaluated marketing mix of the company and outer attributes of the company mainly from the territorial characteristics of New Zealand and statistical data recording the development of tourism in New Zealand. New Zealand was determined by the World Bank as the country with the most suitable conditions for starting a business. One can start a business in New Zealand within one day. Also the economy of New Zealand is in progress. A growth in gross domestic product, decline of unemployment, appreciation of the New Zealand Dollar and stable development of inflation rate were noticed during the last few years. The trend of New Zealand tourism is also growing. The number of the tourist arrivals increases and the international tourism expenditures are approaching the value of dairy products exported from New Zealand. The company Tourism Holdings Limited has been operating on the New Zealand market for thirty two years and its economic activities are achieving the goal of maximization of its profit. The travel agency Kiwi Experience has many strengths among which especially belong good entrepreneurial results and specialization of the company on one particular segment of customers. In the future Kiwi Experience should focus on its negative reputation occurring in several reviews on the internet and make the itinerary and the route maps of their adventure buses clearer. The opportunity for this travel agency is the growth of demand in their products (services) and the development of tourist arrivals to New Zealand. The travel agency Kiwi Experience might be, for instance, harmed by strengthening of other competition or slowing down of the development of New Zealand economy. The analysis of entrepreneurship, tourism and also the progressive entrepreneurial results of New Zealand company Tourism Holdings Limited support the positive trends of entrepreneurship in tourism in New Zealand.
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Design of a Holiday Package with the Intention on Sport and Dance
Zapletalová, Aneta ; Kalábová, Markéta (advisor) ; Petrů, Zdenka (referee)
The bachelor thesis reacts on characteristics of contemporary time. We are surrounded by modern technology, our lifestyle is hectic and we are put under high pressure by school, our employee or our surroundings. Being well rested and relaxed is important in such a physical exertion. Even though a lot of Czechs are overweight and work at sedentary job, they prefer to spend their free time actively and sports holidays have increased in popularity. The goal of the bachelor thesis is to design a holiday package that focuses on dance and sports lessons, excursions included. The theoretical part introduces problems of domestic tourism, then deals with problems of creating holiday packages and analyses the field of sport and dance. The end of the theoretical part occupies of market segmentation that is necessary for creating and selling the product. The practical part consists of two chapters. The first one evaluates the results of the research using graphs. The acquired results serve as a basis for the next chapter, which deals with the design of the holiday itself considering wishes and needs of the respondents. The participants of the survey could express their preferences concerning sports and dance lessons and also tourist attractions. The survey inquires the optimal length of the holiday and the season of the year, too. The practical part integrates the characteristics of Nature conservation area Jeseníky where the holiday takes place, followed by the hotel description, its services and lessons description. The holiday package is cost out, the daily schedule and maps of the excursions are included. The survey demonstrates that 83 % of the respondents are interested in such a holiday package. The result shows that Czech tourist agencies should consider selling this kind of product.
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Trends in the shopping tourism
Kupčíková, Tereza ; Jarolímková, Liběna (advisor) ; Kalábová, Markéta (referee)
The Bachelor thesis defines the shopping tourism and subdivides it into forms and types. It deals with the factors influencing shopping as a motivation for travel and determines preconditions for the development of shopping tourism. The thesis deals with expenditures of participants in tourism and the significance of shopping in the destinations. The final part of the thesis analyses incoming shopping tourism in the Czech Republic. The last chapters are about the contribution of shopping tourism and its future development.
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Offer of tours provided by tour operators in Prague with sports focus
Vodičková, Denisa ; Valentová, Jana (advisor) ; Kalábová, Markéta (referee)
This bachelor thesis deals with tour operators focusing on sport. The first part defines theoretical terms, especially tourism, sports tourism, tour operators and creation of their product. In the second part is evaluated survey among residents aimed to find out their preferences and demands for an active holiday. In the next part a detailed analysis of selected Prague tour operators is made as well as their comparison i. In the final chapter is designed own sports tour for a tour operator including calculation.
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Tvorba zájezdu do vybrané destinace
Čermochová, Mia ; Petrů, Zdenka (advisor) ; Kalábová, Markéta (referee)
The aim of this work is to create two unique tours to different destinations in Thailand, working to the requirements of two customers that whished to stay in the country. First, we will consider all of their demands and tailor the tour to their various requirements. The first part will feature detailed descriptions of destinations included in the tour, chosen trips and services. After this, their stay will follow a timetable, part of which will focus on an itinerary to offer more information to the clients. We will take into account the financial side of all the activities, and provide a breakdown of the costs for the tour. This will include details of all the costs, surcharges of the travel agency and value added tax (VAT). We will discuss the final cost of the tour with the client before making arrangements. We will also offer a comparison with similar tours on the market and show how our service offers a trip that caters for current demand. The main benefit of this work is to create two original tours to popular tourist resorts, tailored to two specific clients.
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The offer analysis of tours to South-East Asia provided by Czech tour operators
Le, Thu Hien ; Petrů, Zdenka (advisor) ; Kalábová, Markéta (referee)
The bachelor thesis is focused on the evaluation of offers of tours to South-East Asia provided by Czech tour operators. The evaluation is performed using the analysis of selected tour operators and the comparison of their products. The first chapter explains some basic terms that are important for the understanding of the bachelor thesis. The second chapter of the thesis describes selected tour operators and their products. The last chapter summarizes and compares obtained information according to selected criteria.
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Business Plan for the Wellness Hotel
Bučková, Lenka ; Jenčková, Jiřina (advisor) ; Kalábová, Markéta (referee)
The aim of this thesis is to characterize the situation in the field of wellness and subsequently set the wellness hotel business plan. The emphasis is placed on finding public awareness about the importance of the field of wellness and public interest in a healthy lifestyle. The work focuses on the research of the demand, which builds actual business plan. The processing of this thesis will help in deciding whether the project of the wellness hotel is realistic.
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Business plan of cafe
Piskáčková, Iveta ; Mlejnková, Lena (advisor) ; Kalábová, Markéta (referee)
The aim of this thesis is to create a business plan of cafe. The theoretical part describes structure of business plan, entrepreneurship and catering. In practical part, there is written the complete business plan of cafe in a small town close to Prague. The practival part is devided into two parts - marketing analysis and financial plan. At the end of the thesis is shown if the project is viable and if it has a chance to be successful.
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Food tours in Prague
Lampertová, Denisa ; Mlejnková, Lena (advisor) ; Kalábová, Markéta (referee)
This bachelors thesis is about Food tours in Prague, which are focused on Czech and Prague cuisine. The theoretical part is focused on defining basic terms in the tourism industry, food tourism and pricing and awards in the gastronomy. The practical part contains characteristic of Czech cuisine, todays organizers of Food tours in Prague and their comparison and statistics of food service establishments in the capital Prague. Next part contains creation of two Food tours. The aim of this bachelors thesis was to create two Food tours for two types of customer base, for tourists and for gourmets. In this thesis there were specified conditions for both Food tours and the choice of establishments was influenced by ratings from public and my personal experience. Then it was made the comparison of these Food tours with given standards.
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Italy: Economic Development and Trends in Tourism
Remeš, Štěpán ; Abrhám, Josef (advisor) ; Kalábová, Markéta (referee)
The diploma thesis deals with the economy of Italy and trends in tourism. The aim is to evaluate the development of the economy based on the analysis of key economic indicators, together with the evaluation of the tourism situation, which is followed by the identification of trends in tourism. The work is divided into four chapters. The first chapter provides a theoretical introduction to the topic of the thesis, while in the second chapter the author analyzes the Italian economy and its position on the international scene. The third chapter analyzes the tourism industry, its importance for the economy of the country, and its position in the international tourism market. The trends prevailing in the field of tourism are summarized at the end of the chapter. The last chapter is devoted to the World Expo, which took place in Milan in 2015.
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