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Competitiveness of Tourism in the EU
Kytková, Petra ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
The key objective of the diploma thesis is to evaluate tourism competitiveness in the European Union -- particularly which competitiveness rankings are related to tourism sector and what position the EU and its member states represent within them. Also, there is politics of the EU analysed, key documents are mentioned and future opportunities for tourism development are outlined in the diploma thesis. In conclusion, particular project is analysed. The project is an example of above mentioned competitiveness support in tourism sector of the EU.
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Northern Europe: Economics and Position in the International Market
Štofková, Zuzana ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
Diploma thesis deals with the Northern Europe region, its economical situation and its position in the international tourism market. Thesis is mainly focused on two countries -- Finland and Sweden. The aim is to analyze Finnish and Swedish potential for tourism development and their share in the global tourism market. Beside that it is also focused on the economic situation in both countries. Thesis defines basic terms connected with Northern Europe region in the first chapter. Then there are two chapters with similar structure, one dealing with Finland and the other one dealing with Sweden. In both chapters there is a detailed analysis of the country's economy, study of conditions for tourism development and different forms of tourism, which have been or might be developed regarding these conditions. Both chapters contain the SWOT analysis with a few recommendations for the future progress.
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Interactive environmental centre Dolni Lomna
Wawroszová, Pavlína ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
The interactive environmental centre is the modern museum that would like to familiarize its visitors with ecology and environment subjects in the entertaining and educational form and promote natural and cultural beauties of the region. Its founding organization -- infinity-progress o.s. received the EU grant. The aim of the thesis is to present project, to analyse its surrounding and to suggest appropriate marketing communication. A secondary aim is to create a logo and design of promotional poster. Thesis is divided into four chapters. The first one includes the basic definitions of the project areas. It is the tourism sector, non-governmental organizations and EU regional policy. The second chapter focus on marketing and its specifics in the tourism and services sphere. The practical part consists of project's initial situation description, external and internal marketing analysis and the marketing mix is introduced at the end. Marketing communication as one of the important marketing mix tools is a subject of fourth chapter. Design of the communication is presented in several steps as well as new logo and promotional material.
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Spain: The Economy and Position within the International Tourism Market
Cinková, Zuzana ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
The diploma thesis is focused on Spain, its economy and position within the international tourism market. The thesis is devided into two parts. The first part includes macroeconomic analysis and comparison of the competetiveness of Spanish economy with chosen countries. The second part analyzes Spanish tourism, its atractions and potencial. The final chapter represents a summary of strengths and weaknesses of Spain and tries to formulate possible future development of the economy and the tourism industry.
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Congress tourism in the European Union
Svobodová, Kateřina ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
The thesis deals with the topic of the congress tourism in the European Union and based on the analysis of its current status it evaluates the potential, shortcomings and opportunities for the development of congress tourism in the EU in the future. The thesis is focused on the comparison of the situation in the European Union and the United States of America especially from the point of view of the organisational background, financial issues and the number of realised events per year. The emphasis is put on the supranational/federal level which is mixed with the examples of the lower levels in order to capture the discussed topics in practise.
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Analysis of the sightseeing tours in Prague and other cities
Bodlák, Tomáš ; Jarolímková, Liběna (advisor) ; Brůžková, Pavla (referee)
The bachelor thesis is focused on the comparison of Prague and other cities - Berlin, Vienna, Budapest and Bratislava - regarding the offer of sightseeing tours. First two chapters describe the basis and terminology of the two main topics - offer in tourism and guiding services, respectively. The practical part consists of the analysis of sightseeing tours in given cities that are taking place with a guide and by walking. Hypotesis was partially confirmed - although Prague has sufficient range of the offer, the prices of guiding services are greatly undervalued in comparison with the international competition.
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Mexico: Economy and Position in the International Tourism Market
Jančovič, Jakub ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
The diploma thesis is focused on the current economic situation of Mexico and its position in the international tourism market. The main objective of this thesis is to evaluate the relation between the economy and tourism of Mexico. The analysis is carried out through the comparison of generating gross domestic product and employment in both sectors. The diploma thesis is divided into three chapters; the first one is devoted to theoretical definitions of basic concepts. The second chapter covers the actual development of the Mexican economy, as well as detailed analysis of macroeconomic indicators (GDP, unemployment, inflation, balance of payments). The third chapter reflects the evolution in the international tourism of Mexico and through the analysis of country competitiveness it also displays the position of Mexico's international tourism market.
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Egypt: Economy and position in the international tourism market
Drahotová, Kristýna ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
The diploma thesis deals with economy of Egypt and its position in the international tourism market. The aim of the thesis is to analyse economy and tourism of Egypt and define their relationship. The thesis is focused on the period of global economic crises and the following political crises, and tries to emphasize the impact of these two events. The thesis is divided into three chapters; the first one is a theoretical basis for the analysis itself. The second chapter is devoted to an outline of the political situation and analyses development of the main macroeconomic indicators in the context of the events of past few years. The third chapter analyses tourism and its effect on the economy.
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New Zealand: economy and position in the international tourism market
Hrychová, Tereza ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
The diploma thesis deals with New Zealand's economy and position in the international tourism market. The aim of the thesis is to analyse macroeconomic indicators and evaluate position of New Zealand in the international tourism market along with assessment of competitiveness in both areas. Firstly, the thesis evaluates economic situation of New Zealand and its competitiveness. A comparative analysis of selected macroeconomic indicators with chosen countries from the region Asia and Pacific is also provided. Secondly, the thesis focuses on tourism in New Zealand, its characteristics, main destinations, attractions and the latest statistics along with the evaluation of competitiveness and position in the international tourism market. Finally, the thesis describes problematic areas and current policies of tourism in New Zealand, and mentions its possible future development. The findings are presented in SWOT analysis.
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