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The use of the social networks in the marketing strategy
Čapek, Jan ; Lhotáková, Markéta (advisor) ; Patrný, Štěpán (referee)
The thesis deals in the first part with the definition of social networks, their historical development and the basic principles of the operation. The content of the second part is focused on the benefits and risks connected to the usage of the social networks and contains the analysis of trends in the marketing practice. The next part is devoted to the most used social networks and describes their functional elements, which can be used by the companies to achieve their marketing objectives. The practical part of this thesis begins with the introduction of the company IBM, their marketing strategy and evaluation of the activities within social networks. The main objective of this thesis is to propose steps that will help IBM to avoid the mistakes which are currently being made. These steps include mainly the layout design and the usage of the most frequently used functionalities to allow more effective utilization of the social networks in marketing strategy. Although is Facebook the key element for the application of the proposed steps, the attention is also devoted to Twitter and the newly established social network called Google+.
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VAT in chain transactions
Hakrová, Šárka ; Čapek, Jan (advisor) ; Vančurová, Alena (referee)
The aim of this thesis is to summarize and analyze the April amendment to the Czech law 235/2004, Sb. about the Value Added Tax which introduces two new instruments in fighting against tax evasions. After the introduction follows the chapter which describes applying the VAT in so-called chain transactions, tax evasions connected with these transactions and the problems with right to deduct the input VAT in the standard mode of the VAT. The third chapter analyzes the related cases of The Court of Justice of the European Union -- Optigen and Axel Kittel. The fourth chapter is crucial -- it analyzes the liability for unpaid tax and shifting the application of the tax ("reverse charge") which is introduced by April amendment. In the fifth chapter I analyze the application of generalized reverse charge to all transactions and the conclusion is summarizing whole thesis and evaluating effectiveness of the two new instruments in fighting against tax evasions.
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The Tax auditing in the Tax procedure Code
Kretková, Lucie ; Čapek, Jan (advisor) ; Vančurová, Alena (referee)
The aim of this Bachelor thesis is to identify differences in the process of tax legislation in Act No. 280/2009 Coll., adjusting the tax code has no effect against Act No. 337/1992 Coll. on the administration of taxes and fees. I evaluate differences identified in terms of protecting rights of taxpayers and ensuring the effectiveness of tax auditing on the part of tax administrator. The thesis analyzes developments and problem areas of the tax auditing active in 1993 -- 2010. Subsequently, it analyzes and compares area of the tax search both by individual institutions of tax auditing. Then the thesis explains the sense of specialized tax examination and the specifics of the tax auditing for lawyer and tax adviser. Finally, the bachelor thesis focuses on the provision, without them it would be probably impossible to carry out tax auditing.
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Franchising as the entry mode to the market
Čapek, Jan ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
This bachelor thesis deals with franchising as the possible entry method to the market. The thesis is divided into two core parts. The first one contains basic definitions and terms connected with franchising, the second one describes particular franchising company operating in the Czech Republic. The purpose of this thesis is application of gained theoretical knowledge on the functional franchising company Remax Czech Republic.
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XML bezpečnost a její uplatnění v univerzitním informačním prostředí
Brechlerová, Dagmar ; Ivánek, Jiří (advisor) ; Doucek, Petr (referee) ; Nováček, Jan (referee) ; Čapek, Jan (referee)
XML security je komplexem bezpečnostních řešení, která spojují rysy XML a internetu k řešení bezpečnosti zejména v rozsáhlých počítačových sítích. XML security se velmi dynamicky rozvíjí, v současnosti jsou některé části (podpis, šifrování) již ve fázi konečného vývoje, jiné stále procházejí velmi rychlým vývojem, který je velmi obtížné sledovat. Hlavním cílem práce bylo kriticky zmapovat oblast XML security, popsat výhody, zápory i rizika proti jiným bezpečnostním řešením, a navrhnout některé možnosti použití v univerzitním informačním systému.
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