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Creating an Internet Startup in International Environment
Komenda, Zdeněk ; Šteigl, Martin (referee) ; Šimberová, Iveta (advisor)
This master thesis deals with an online startup project Tigeroy.ru, which I founded from a reason to make alternative education in real life more popular and easier to find on Russian market during 2012. The team behind the project has already spent some time with development of the application and it is now faced up to a question what to do with the startup. In the thesis, I focus on the product development from the initial idea to the current situation. I analyse all the mistakes which we have made until now and offer further steps and a plan how to continue in developing the project in future. As the result of the thesis, there is also a proposal of a business plan which is created for the purpose of informing a potential investor about the project.
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Možnosti financování start-up projektů vyvíjejících software a podpora jejich vzniku v ČR
Studeníková, Nikol
Studeníková, N. Financing options for start-up software development projects and support for their creation in the Czech Republic. Bachelors thesis. Brno: Mendel University in Brno, 2023. The thesis describes the possibilities of financing software start-up projects in the Czech Republic, and also mentions the possibilities of public support. In the conclusion, the in-formation found leading to the creation of a financial plan is applied to a model company.
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Inovative centre STU Bratislava
Dolníková, Denisa ; Klimecký, Martin (referee) ; Gerö, Jiří (advisor)
The topic of the bachelor thesis is the design of the STU Innovation Center in Bratislava. The project is based on the architectural study of the subject AG033-Atelier of architectural creation 3 and the construction study of the subject AG036 Complex project. The area of the inner block is currently visually chaotic and underutilized. The goal of the design is to create a valuable space for students, employees and the public on the campus and therefore make it more accessible to the wider community. An essential part was the connection of the inner block with the surrounding environment. The designed building contains three above-ground floors and underground garages. The mass of the object can be divided into two parts - the part with heavy laboratories and above-ground laboratories, which is rectangular and the other slanting part with spaces for students and public. The first and second above-ground floors contain an open gallery and multi-purpose spaces. The open and airy space, not only adds the representativeness of the whole design but also provides an opportunity for short-term rest. The third above-ground floor is mainly designated to accomodate start-up offices and the rectorate. The external appearance of the object is designed with clean and simple lines in mind. The glazed parts of the building are shielded with a white aluminum perforated sheetmetal. Other parts of the facade are covered in smooth white plaster. The entire expression of the object is therefore characterized by the timelessness that the Innovation Center demands. The surroundings of the building are functionally designed for the rest and free movement of students. There is plenty of greenery and places for rest, or various events of STU faculties.
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Basic methods of start-up project
SCHREIB, Vladimír
The aim of the bachelor thesis is to introduce the basic methods of startup projects, which can fundamentally help in the creation of new business projects, but can also be beneficial for projects that are already running and facing various problems every day. The work describes the development of startups with the help of a feedback loop, which works well with other methods mentioned in the work. And thanks to that, start-ups can be such dynamic and interesting ways of doing business. The research is designed to show, thanks to data from startupists, the most commonly used methods of real startup projects.
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Start-up Marketing Mix in Relation to Life-Cycle Stage
ŠIMEK, Karel
The diploma thesis deals with the issue of the start-up life cycle and marketing mix for a chosen start-up. Outlines what is needed for its management and what are the possibilities of a beginning start-up from product development to marketing. The thesis focuses mainly on the definition of the start-up environment. The main objective is to analyze the development of the chosen start-up Adventurer Solutions s.r.o. in the first stages of its life cycle with a focus on the development of the marketing mix and carry out marketing research of target customers through a questionnaire survey and in-depth interviews, verify the concept of a start-up and then implement a crowdfunding campaign to gain the first customers. The work discusses the current marketing mix situation of chosen start-up, marketing procedures within the crowdfunding campaign, both the preparation and marketing activities during it, and offers recommendations for improvements based on the results of the campaign and survey. In conclusion, the thesis deals with the start-up environment in the Czech Republic and summarizes the achieved results.
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Business Plan
Maršálek, Tadeáš ; Konečný, Zdenko (referee) ; Veselý, Josef (advisor)
The main goal of this diplomat theses which is called „Business plan for running small business with print services“ is to develop such a plan, which will serve as a basis for the running company to the extent that at least corresponds to this thesis. The theoretical part of the thesis is focused on introduction of small business, entreprenuership and individual parts of the business plan, which the plan should contain in every situation. The practical part then deals with description and compilation of the plan. This part is already based on real numbers. In this thesis, the company is a company providing wall printing service for primarily B2C customers. Finally, the thesis contains recommendations that can be used in the future in the real establishment of the company.
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Marketing Strategy for New Start up Project
Chmelař, René ; Ulč, Jakub (referee) ; Chlebovský, Vít (advisor)
The aim of the Diploma Thesis is to choose marketing strategies for the new Start-up service SportNaDosah. The goal will be to find out users and customers preferences which help to design strategy that we will focus on at that the beginning of the project. Appropriately chosen strategies will help to raise awareness and also in which direction and in what way I will proceed and develop my business goals further. The right choice should help the expected growth and penetration on the specific market.
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Dopady financování venture kapitálem na výkonnost cílových společností
Kadubec, Václav
This diploma thesis deals with the impact of venture capital financing on the performance of selected companies. In the theoretical portion of this paper, an analysis of foreign studies is performed. There are also several reasons discussed for government support and the impact of venture capital on the macroeconomic level. In the practical part of diploma thesis, the performance of Czech VC-backed firms is calculated. Then the impact of venture capital on Czech and foreign companies is commented on. In the following portion of this diploma thesis, multiple linear regression is made in order to discover which factors have the most significant impact on the performance of the selected Czech companies. In the closing segment, the results and findings are discussed as well as the recommendations for policy-makers that should be made.
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Možnosti využití odměnového crowdfundingu při financování start-upů v ČR
Brossová, Nikola
The aim of bachelor thesis is evaluate possibility reward crowdfunding for start-up projects in Czech republic. The bachelor thesis determinated key factors of success for all typer of campaign and for start-up campaign. The first chapter describes crowdfunding in theory. There are described types of crowdfunding, advantages and disadvatages of crowdfunding and there are described factors of success. Next chapter describes crowdfunding in the world and reward crowdfunding in Czech republic. We can determinate key factors, this study is in practical part of the thesis. Czech portals Hithit and Starter are sources of data for practical part. Test results are discussed. Key factors from practical study are compared with factors in theory.
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