|
|
Marketing Mix of Company Alcon
Svobodová, Jana ; Dvořáková, Lucie (referee) ; Mráček, Pavel (advisor)
The theme of this thesis is an analysis of Alcon Pharmaceuticals Ltd. Czech Republic, engaged in the sale and manufacture products for eye care on the basis of the marketing mix. My goal is to help improve the care of existing customers and find the best combination of funds that will lead to entirely new customer acquisition. In my work I focus mainly on the division of CLC (Contact Lenses Care).
|
|
| |
|
| |
|
|
Company´s Draft of the Motivation System
Papoušková, Andrea ; Nerada, Jan (referee) ; Novák, Petr (advisor)
This thesis focuses on company´s draft of the motivation system of sales department, which provides comprehensive services in marketing. It contains an analysis of the existing incentive system in which methods were used depth interview and structured questionnaire. Based on the results of marketing research conducted to design solutions to improve customer satisfaction and motivation consultants.
|
|
| |
|
|
Proposal for Effective Multicultural Team Management in an International IT Company
Šimek, Tomáš ; Matějka, Tomáš (referee) ; Konečná, Zdeňka (advisor)
Cílem této diplomové práce je návrh na zlepšení týkající se efektivního řízení multikulturního týmu ve velké mezinárodní společnosti působící v oblasti informačních technologií. V práci jsou uvedeny základní teoretické poznatky týkající se efektivního řízení, firemní kultury, řízení lidských zdrojů a týmové práce. Praktická část je zaměřena na analýzu stávajícího stavu společnosti, díky které bylo možné navrhnout taková opatření, která pří správné implementaci povedou k optimalizaci a zefektivnění samotného řízení týmu, motivace jeho členů, komunikace, výkonnosti a kvality. K analýze současného stavu byly použity rozhovory s jednotlivými členy týmu a dotazníkové šetření.
|
|
|
Internal Communication in Selected Company
Králová, Pavla ; Kroupa,, Tomáš (referee) ; Černohorská, Lenka (advisor)
The diploma thesis focuses on internal communication in selected company. It deals with communication, the members in communication and stress. It analyzes internal communication in selected company by means of observation and questionnaire survey of the group of leaders and employees, and then draws several suggestions for improvement of situation in selected company.
|
|
|
The Communication Mix Proposal in the Company
Lukeš, Radim ; Soukalová, Lucie (referee) ; Novák, Petr (advisor)
The thesis aims to improve the existing communication mix of GreenMech Ltd. on the basis of theoretical findings and the analysis of its current format. The thesis is divided into three sections. The first section provides theoretical knowledge collected from literature, which is related to this topic. The second section focuses on the characteristics of the company GreenMech Ltd. followed by the analysis of the company's current business structure and by a marketing research done by survey. The third and final section contains proposals to improve the company's communication mix which arose from the collected information and analysis. These suggestions should improve the product presentation and ultimately attract more customers.
|
|
|
Proposal Optimization of Information System
Jakimovová, Petra ; Kocián, Ladislav (referee) ; Dydowicz, Petr (advisor)
Master´s thesis titled: “Proposal Optimization of Information System" deals with the processing of contracts and possibilities of eliminate the major problems in the company TOROLA design s.r.o.. Based on analysis of internal and external mediums and the financial analysis, I will put forward changes, which they will be helped to improve of the situation of orders.
|
|
|
Corporate Communication and Information Web Portals
Hrbatová, Gabriela ; Moravec, Petr (referee) ; Dydowicz, Petr (advisor)
This diploma‘s thesis deals with the analysis and definition of the requirements for the implementation of a suitable communication and information web portal for OR-NEXT spol. s r.o., an IT business. The company focuses on the implementation of information systems (QI and Lawson M3), system integration in general and with providing post-implementation services. The portal will improve communication with customers and both simplify and speed up business processes on the management of customer portfolios and customer requirements.
|
guest ::
