Original title: Návrhy na zlepšení public relations firmy AB Control CZ, s. r. o.
Translated title: Proposals of Improvement of Public relation for the company AB Control CZ, s.r.o.
Authors: Zemanová, Andrea ; Dofek, Martin (referee) ; Mikulec, Luděk (advisor)
Document type: Master’s theses
Year: 2012
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]
Diplomová práce se zabývá problematikou public relations v různých podobách. Specifikuje vztahy s veřejností společnosti AB Control CZ, s.r.o. a porovnává je se získanými teoretickými poznatky, na jejichž základě navrhuje doporučení a vhodné změny pro daný problém. The diploma thesis focuses on public relations in their various forms. It specifies relations with the public of company AB Control CZ, s.r.o. and it compares them with acquired theoretical knowledge. On these basis it proposes recommendations and appropriate changes to the problem.
Keywords: communication; corporate identity.; internet; Public relations; firemní identita.; internet; komunikace; Public relations

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/16784

Permalink: http://www.nusl.cz/ntk/nusl-223542


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses