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Branding Development at Insurance Company
Taťáková, Zuzana ; Chlebovský, Vít (referee) ; Zich, Robert (advisor)
Předložená diplomová práce je zaměřená na použití konceptů a strategie značky sloužící k rozvoji značky Pojišťovny České Spořitelny a.s.., Vienna Insurance Group. Základem jsou teorie marketingových guru Ko Floora, Kapferera, Kellera a konceptů brand identity a brand prismu které jsou použity k analýze současného stavu branding značky. Současně jsou provedeny analýzy konkurentů a prostředí k určení pozice značky na trhu. Na základě výsledků provedených analýz jsou stanoveny návrhy řešení konceptu rozvoje značky.
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Development of Competitiveness of Company
Cundová, Kateřina ; Konečný, Marek (referee) ; Zich, Robert (advisor)
The master’s thesis concerns with a theme of strengthening competitiveness of a travel agency, which makes tours to abroad. Theoretical part of the work includes knowledge about competitiveness and strengthening of the competitiveness. In practical part are knowledge used in a practice. The main part of the work is analysis of the travel agency and microeconomics and macroeconomics environment, which influences the company. These analysis are made because of raise proposal for strengthening competitiveness of the travel agency.
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Business Plan
Kašpar, Michael ; Koplík, Petr (referee) ; Veselý, Josef (advisor)
This master‘s thesis is dealing to the draft business plan for the establishment of the company SportHC s.r.o., which will sell sports equipment through the shop and online store. I will write the thesis in three parts. The first part will focus on the theoretical solutions of work suitable for the business plan, in the second the analysis part i will focus on the analysis of the external and internal surroundings of the company and in the third the practical part I will try to present findings from the parts theoretical nad analysis into a viable business plan.
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The Grid
Gajdošík, Andreas ; Magid, Václav (referee) ; Krekovič, Slavomír (advisor)
Work aims at consequences of fully developed infrastructure of web 2.0 and its wide social acceptance, which with cheap computing power leads to massive data interpretation. In relation to that this work uses public Facebook's data about user activity at right wing oriented Facebook pages which gathers and statisticaly analyzes. Result is then showed at web page which is designed to look close to the look of extreme right wing webs. Positive first sight impression of right wing sympathizers is then eroded with not so good empirical statistics. Under 100 users are commenting quite often so this right wing craziness looks like a small movement in the end. Therefore Grid stands somewhere between amateur sociol research and artistic intervention into public media space.
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Development of Business Activities of Tour Operator PUX TRAVEL
Bureš, Pavel ; Kameník, Karel (referee) ; Šimberová, Iveta (advisor)
The aim of this master's thesis is to propose a business activities development of tour operator Pux Travel. Master's thesis describes and evaluates current position of the company, analyses the external and internal environment of the company and summarizes the results in the SWOT analysis. Based on the results of the analysis, some business development suggestions have been proposed in order to improve company's competitive ability.
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Development of Business Activities of the Companies with the Retail Sales
Pospíšil, Jakub ; Obhlídalová, Andrea (referee) ; Šimberová, Iveta (advisor)
Master's thesis deals with the development of business activities in the retail sale of goods. The first part of thesis summarizes the theoretical knowledges, terms and tools related to this issue. The second part of the master's thesis is devoted to the analysis of the current condition of retail market and to a concept of strategy for business development. Above all, improving competitiveness and consolidate its position as the market using modern information technology.
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Business Plan of Cogeneration Units Production
Gomola, Lukáš ; Klein, Václav (referee) ; Heralecký, Tomáš (advisor)
The goal of this Diploma thesis is to analyze market for cogeneration plants, make an external and internal analysis of specific company and illustrate the advantages for each production option and subsequent sale or lease of the product. It is also necessary to take in consideration all aspects and risks. The realization of such a vast project is difficult for capital, therefore financial analysis is also performed.
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