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Business Plan Proposal for the Establishment of a Confectioner's
Koubek, Lukáš ; Prokopec, Přemysl (referee) ; Zvejšková, Michaela (advisor)
Bachelor thesis deals with creating of the proposal of the business plan for the establishment of confectionery. The aim of this work is the preparation of documents for business start-ups in production and sale of confectionery products. In the first part is covered theoretical basis for further follow-up of analyzing market. Based on the obtained information is created a business plan that defines the conditions for its implementation.
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Development Strategy for Family Owned Company
Ligurský, Ivo ; Buřinská, Vlasta (referee) ; Koráb, Vojtěch (advisor)
The diploma thesis is focused on development strategy for family owned company. The first part of the thesis describes the theoretical knowledge, based on which analytical part is performed, which assesses the current situation and defines the problems that revealed the analysis of the internal and external environment. The last chapter proposes a solution to the current situation. The proces of change takes place using Lewin's change model and an implementation schedule is compiled.
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Company Expansion on a Foreign Market
Nguyen, Viet Hung ; Veselý, Martin (referee) ; Zinecker, Marek (advisor)
This diploma thesis is focused on formulation of a business plan for development of the company Jonckers Translation & Engineering, Ltd., which intends to open a new branch office in Ecuador. In this thesis the business proposal approach is applied. To accomplish the analytical part methods of external and internal environment analysis were used. The proposal is focused on formulation of a business plan.
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Business plan for starting a company
Dufek, Petr ; Procházková, Veronika (referee) ; Khateb, Fabian (advisor)
This master's thesis deals with a processing of a business plan for establishing a company offering computer courses for beginners and intermediate users. The first part contains theoretical knowledge related to this thesis. The second part contains necessary analyses and the solution’s proposal. Created financial plan proves his viability.
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Business Activities Development of Company KRÁLOVOPOLSKÁ, a.s.
Balko, Michal ; Kouklík, Michal (referee) ; Šimberová, Iveta (advisor)
This thesis deals with business development of company KRÁLOVOPOLSKÁ, a.s. First part of the thesis is focused on theory, basic terms and methods used in business. Based on the theoretical basis, current status of the company and market environment will be analyzed. The major goal of the thesis is a proposal part including recommendations in order to gain new customers, strengthen relationships with the existing ones and maintain the current company’s market position.
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Marketing Plan for the Brewery Starobrno
Lakkisová, Romana ; Habarta, Daniel (referee) ; Šimberová, Iveta (advisor)
This diploma thesis is the proposal of a marketing plan for the product of Starobrno Brewery, which falls under the brewery group Heineken Czech Republic, a.s. The marketing plan is compiled based on best practices from the theoretical background of the thesis elaborated in the first part. The necessary step for the design of an adequate plan is to implement required analyzes of macro and micro environment, marketing communications. Based on the information obtained from the analytical part of the thesis, is compiled marketing plan for special beer Starobrno Medák for the year 2014/2015.
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Information System Efectiveness Assessment and Proposal for ICT Modification
Balcárková, Nela ; Luhan, Jan (referee) ; Klusák, Aleš (advisor)
This thesis examines IT systems within a chosen firm and establishes recommendations for improvement. The first part of the thesis presents theoretical background and foundation of the matter in question, while the second part introduces the reader into the chosen firm and the analysis of its IT systems. The last third part concludes with the recommendations for improvement, which aim to increase the efficacy of the firm’s IT systems and eliminate the systems’ weaknesses and constraints.
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Business Plan - establishment of fitbox centre
Albrechtová, Monika ; Bobko, Marian (referee) ; Rompotl, Jaroslav (advisor)
The topic of this thesis is the formation of a business plan for the establishment of the FitBox center A&M in the city of Litovel. Based on the theoretical findings applied into the practical part of the thesis, the current state of the market and the opportunities for establishing the specified business will be determined predominantly via analysis. The financial plan is one of the main pillars for the actual proposal of said business plan.
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Entrepreneurial Intention of Business Development
Zukal, Vít ; Trestrová, Martina (referee) ; Bartoš, Vojtěch (advisor)
Master’s thesis focuses and analyses the present state of production company and includes entrepreneurial intention of business development. The first part of my work focuses on theoretical introduction, definitions of basic concepts and methods to be used. The second part analyzes the current situation in terms of general and major environment, proposes solutions, financing options, including an assessment of return of implementation.
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