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Innovation policy of Israel
Křivová, Petra ; Müller, David (advisor) ; Bolotov, Ilya (referee)
The goal of this thesis is to understand the innovation policy of Israel and find recommendations for innovation policy of Czech republic. The first chapter aims to define basic theoretical concepts of innovation and measurements of the efficiency of innovation policy and competitiveness of the economy as such. The second chapter analyzes the innovation policy of Israel, its origins, the factors causing innovative thinking, the government tools for the support of innovation and successful innovation projects. The final chapter contains a comparison of the innovative aspects of the two countries, evaluation of cooperation and inspiration for the Czech innovation system based on my research.
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Territorial polarity of socio-economic differentiation in Czechia
SUCHÁNEK, Jonáš
This bachelor thesis focuses on the territorial polarization of socio-economic differentiation in Czechia, which is determined by a spatial analysis of previously selected indicators, such as gross domestic product, unemployment rate or religiosity. These indicators are analysed, studied and divided into three individual groups (economic, social and other), differentiated by their own attributes. The main goal is to identify and define determinants and causalities, that made the formation of a certain territoral polarization possible. After a thorough syntesis, all regions are seperated into either a more developed or less developed section.
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Intimate portrait of Lidové noviny (Public newspapers) between the wars
Řehák, Daniel
The study about a different situation of two bipolar editorial staffs of Lidove noviny in Brno and Prague and connections between them is based chiefly on a quotations of the letters used to send by chiefeditor Arnost Heinrich from Brno to Prague editor Eduard Bass. Goal of the study is looking behind scene of a preparation of the reputable newspaper and it is new trial to tell its true and bitter story by eyes its best programme editor.
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Rebranding of the Czech Republic
Čejpová, Ilona ; Mikeš, Jiří (advisor) ; Valentová, Jana (referee)
Czech Tourist Authority, CzechTourism, decided in 2011 to start a longterm process of destination brand rebranding.The aim of this thesis is to evaluate and analyze the effectiveness of the activities carried out so far in all steps.The thesis is divided into several parts, the first part concentrates on brand and image of the country, the second part is focused on corporate identity, the content of the third chapter is a theory about rebranding. Practical part contains a sum of activities and events throughout the history of the country affected the brand as well as the reasons for the rebranding and problem areas. In conclusion various steps of CzechTourism and designs of visual identity are evaluated and analyzed and a few next steps are recommended.
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Současný ekonomický vývoj Česka, Maďarska, Polska, Slovenska a Slovinska
Turek, František ; Abrhám, Josef (advisor) ; Bič, Josef (referee)
This diploma thesis interprets processes of contemporary economic development in Czechia, Hungary, Poland, Slovakia and Slovenia, whereas it is focused on the comparision of selected macroeconomic indicators and at the same time some main factors, which significantly influence the economic development in the area, are highlighted. According to the diploma thesis structure - chosen geographical, demographic, social and regional attributes are identified at first. Afterwards a brief view of transformation process to the free market economies leads to the chronologically organized characteristics of an economic development in the territory. The period of a primary interest begins with a phase 2003-2007 while the year 2008 and predictions of an on-coming development are discussed separately. The very last chapter recapitulates a progress in the euro adoption process and then examines an actual convergence criteria fulfilling in countries, which the euro currency haven't adopted (until 1. 1. 2009) yet.
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