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Proposal of Communication System in Company
Černá, Tereza ; Klech, Jan (referee) ; Zich, Robert (advisor)
Master´s thesis analyses modern methods of communication in company management. The objective is to discover out the crucial defects of this issue and to outline possible solutions which would improve the weaknesses – of internal communication. The master´s thesis consists of three parts: The theoretical part is concerned about communicational instruments which have been used by the operational company ČEPRO, a.s. The analytical part describes implementation of communicational instruments in the company. (external communication, internal communication, crisis communication and communication during the new product implementation) The proposal part recommends appropriate elements for efficient communication within the current communication system in the company.
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Importance of Non-verbal Communication in the Company
ČABAJOVÁ, Karolína
This thesis is dedicated to the importance of non-verbal communication in the company. Non-verbal communication is used constantly and usually unconsciously. This type of communication is affected by these factors: culture, age, gender and character. The work focuses on all fields of non-verbal communication and analyzes what is essential for a job interview, meeting or meeting with client. This work determines the type of corporate culture and finds out what impression the company employees give to the clients. Mistakes which employees make during the communication in the company are mentioned. The main aim of this thesis is to assess how the manager use their communication skills and describe the communication process between empolyeeses. The research is carried out by means of a questionnaire, observation and interview with the personnel manager.
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The Importance of Social Communication Abilities in Relation to the Quality of Economic Education
Holečková, Lenka ; Trnka, Jan (advisor) ; Asztalos, Ondřej (referee) ; Velichová, Ľudmila (referee)
The thesis deals with social communication in economic education with special focus on actual level of students' communication abilities within selected institutions. The special attention is paid to the aspects and the competencies that are crucial to be developed. The work is divided into two parts and two related research problems. The base of the thesis lies in the application of rhetorical and social communication aspects into economic subjects in which the influence of these aspects on the quality of presentation is researched with the help of experimental method and observation. The presentation is focused on economic topic that is presented by students to their colleagues. The evaluation is focused on final quality of presentation (evaluated with the help of selected aspects). Next key part of the thesis is aimed on the development of students' ability to give the arguments in economic subject with the help of active teaching methods. The influence of active teaching methods on students' knowledge is assessed. The students are divided into two groups; the first one is taught with the help of active teaching methods, the second one via classic frontal teaching method. The knowledge of the topic is evaluated by didactic test. The fundamental meaning of active teaching methods with focus on argumentation is highlighted because of its crucial importance for future students' acting in the labour market. The importance of differences between pretest and posttest is evaluated via Paired Two Sample t-test; the importance of differences between experimental and control group via Student's t-test. The main methods used in the work are experiment, observation, scaling, survey, didactic test and statistic interpretations such a Shapiro-Wilk test, F-test, Paired Two Sample t-test, Student's t-test. On the basis of the results there will be suggested integration of rhetorical and communication aspects and of the selected active teaching methods into teaching of economic subjects. The purpose of the work is to show the importance of communication aspects integration into teaching of economic subjects and to suggest the possibilities how to develop the communication aspects.
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Image interpretation value and its purpose in creation of scientific figures and infographics
Phung, Hyu Nghia ; Sigmund, Tomáš (advisor) ; Horný, Stanislav (referee)
Graphic figures and various types of infographics have become an essential part of the scientific papers, business presentations and study materials. Although, authors of these documents often lack the knowledge of basic rules and principles of graphic design and learn how to create figures by trial and error. Literature addressing the issues of effective verbal (presentation skills) and non-verbal (principles of scientific writing) is available and accessible. Though literature addressing the issues of scientific figure design and general visual design are very few, sometimes non existent, despite the fact that images, figures and various charts are one of the most effective mediums for information sharing. This lack of material knowledge is detrimental to the quality of works of managers, professors and researchers. This thesis attempts to fill in this gap and motivate readers to further development and research of the issue. The thesis addresses the issue of figures from its core, those being the basic principles of image perception and interpretation. Building on concepts of theorists like Peirce, Saussure and Eco the thesis will then define the meaning and purpose of "Image Interpretation Value". Selected principles of figure construction and interpretation will be introduced. These principles will then be further analyzed and applied on the level of business and scientific figures. Each chapter will include various graphic figures and practical examples to enhance further understanding of the issue. The primary purpose and goal of this thesis is to create an easy-to-follow set of instructions and suggestions on how to design effective and intelligible figures to be used in the fields of business communication, scientific research and academic teaching.
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Optimization of e-mail communication in the software company environment
Gubišová, Kristýna ; Bruckner, Tomáš (advisor) ; Nadrchal, Tomáš (referee)
C ommunication with the customer is very important pa rt of the marketing itself. Is very important to take care about acquired customer, because as soon as the company dissapointed him, it is very difficult to gain his trust and affection back. Thi s diploma thesis identifies e-mail marketing as a whole and deals with its current trends and examine how e-mail itself and his elements affect psyche and behavior of recipients and tries to iden tify ways to maintain consumer confidence. The thesis introduces e-mails from a practical envirome nt of the software company, in which are applied changes resulting from public opinion. These e-mail s are evaluated and compared with past versions of e-mails, these e-mails are evaluated and compare d with previous versions of e-mails.
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Pictogram in history of graphic arts and the ways of current application
KROPÁČKOVÁ, Jitka
The thesis is focused on history and present application of pictograms. The thesis includes theoretical and practical parts to introduce the phenomenon of pictogram. Theoretical part embraces three chapters: basic terminology that is using in problematic of pictograms, the pictograms in communication in general and presumptive genesis of pictogram from cave art, Egyptian art to comic strips. Practical part presents the spheres and applications of pictogram in nowadays such as traffic, tourism, orientation, informatics and communication systems, logotypes, national and personal presentation, religious symbols. The thesis is concerned with historical and graphical contexts with respect to mentioned fields of application.
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Estimation of others openness to cooperation
KLÍMOVÁ, Markéta
The thesis deals with estimation of others openness to cooperation. It is concretely focused on causality between smile and others cooperative behavior. There are analysed issues of cooperation, nonverbal communication and smile in the theoretical part. The matter of cooperation is discussed with the perspective of evolutionary and social psychology. Within the framework of quantitative research was realised social experiment, which had tested the hypothesis of the influence of smile to individuals cooperative behavior. The method of obtaining data was performed by using observation and questionaire during the experiment. The participants (n = 60) was assigned randomly to experiment and control group. On the basis of processed data was detected, that perceiving smile couldn´t be considered as a significant factor of future cooperation.
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Nonverbal communication and its uses in practice
MIKŠOVÁ, Radka
The target of this thesis is to clarify concepts related to communication and to overview the isme of non-verbal communication. Emphasis is put to part sof non-verbal communication, which pedagogues can meet in thein work- during teching or during dealing with parents. Practical part of this thesis is based on questionnaire surfy, which analyse readiness of future teaching stuff on using non-verbal communication during their work.
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Dance and it´s influence on mental and physical health of adolescents.
BLAŽKOVÁ, Klára
Bachelor thesis examines the impact of dance on adolescents. The goal of this work was a realization of dancing intervention program and verifying its psychological and physical effect on the selected group. This research involved 25 senior students from High School and Business College Marianske Lazne. Before the start of the program, students were tested using the Iowa-Brace tests, test of balance on beam, Jacík´s motoric tests, Poms questionnaire and the test of coloring characters. In addition, their blood pressure was measured and an author-made questionnaire was given them for filling in. The intervention program was carried out for four months and culminated with a public performance as a dance show in their prom. After completion of the intervention program students underwent the same tests as before, with the exception of the questionnaire. The evaluation of the results showed that there was an improvement in all the tests and thus the research assumptions were confirmed.
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