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Analysis of election platforms of the parliamentary political parties in 2010 in the field of direct taxation
Boreš, Martin ; Vančurová, Alena (advisor) ; Finardi, Savina (referee)
In this bachelor thesis "An analysis of election platforms of the parliamentary political parties in 2010 in the field of direct taxation," the reader will learn about individual electoral programs of political parties in terms of direct taxes. The first descriptive part is devoted to the development of tax policy and direct taxes in the Czech Republic. The main goal is the division of political parties according to the compatibility of their election platforms in direct taxes and estimation of impacts of the election results in tax revenues, which builds on previous compatibility analysis. With processing of the information I have concluded that the compatibility of election platforms is the highest both for the right wing parties and for the left wing parties and left wing parties try to heighten tax revenues.
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An economic analysis of selected pre-election promises of 2006 and their impact on public spending
Zámorský, Tomáš ; Písař, Pavel (advisor) ; Ryvolová, Ivana (referee)
My thesis consernes with election promises analysis, which are part of every pre-election campaign. The aim is to verify the fact, that many of these promises is not, because of financial reasons, possible to realize. I focus on two known political parties: ODS and ČSSD. I make a comparision between real and hypothetic postures of state budgets, which will come, if the surveyed promises will come valid. Through this analysis I try to verify the political business cycle theory, that speaks about inadequate government expenditures in the election time and their impact on next years. The main idea of my thesis should be, that politics becomes nowadays a business, when politicians "buys" votes, to get to their prospective professions. No less important idea is, that nationals should not trust visible and grand gestures. They should follow their own intellect and see even that, what is not so visible.
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Political marketing in Slovakia: campaign 1998
Zábražná, Adela ; Dvořáková, Vladimíra (advisor) ; Novotný, Lukáš (referee)
This thesis deals with political marketing and its use in Slovakia in 1998 election campaign. Political marketing is gaining more and more importance with every election. Thus, it provokes inconsistent and controversial reactions not only among voters but also among scholars. The first chapter characterizes history and the recent discourse in the field of political marketing. Second part concerns the situation in the country after the era of government of Vladimir Meciar in the area of democracy, foreign policy and also describes contribution of slovak civil society to the campaign of 1998. The third chapter contains an introduction to the Lees-Marshment model of a market-oriented party, which builds a theoretical framework for the last, analytical part of this article, the analysis of the use of political marketing by political parties in Slovakia in 1998. The main objective of this analysis is to prove the presence of the concept of a market-oriented party according to the Lees-Marshment model among slovak political parties that have succeeded in the general election to the National Council of the Slovak Republic. Secondly, a question arises of possibility of application of such a model on unconsolidated system of political parties, as it was in Slovakia in 1998.
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Use of Political Marketing in Reinventing the British Conservative Party
Heczko, Pavel ; Dvořáková, Vladimíra (advisor) ; Nováček, Jan (referee)
The subject of this thesis is The Conservative Party and its use of political marketing. The text analyzes how the Party responded to three subsequent election defeats in 1997, 2001 and 2005 and to what extent are the Conservatives utilizing political marketing methods and techniques in reaction to the pressure from their more market oriented competitor, the Labour Party. Since the rebranding of the Labour Party under Tony Blair, the Conservatives were struggling to adapt to the new reality. Instead of utilizing political marketing and being more responsive to the wishes of the electorate they diverged their polities more to the right. However, their incumbent leader, David Cameron, is transforming the Party and making it more market oriented. These efforts are critically analyzed.
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