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Creation of an incoming tourism tour
Orlíková, Jana ; Petrů, Zdenka (advisor) ; Straková, Ivana (referee)
The aim of this thesis was to set up an incoming tourism original tour to South Moravia with combination of hiking. This region is very attractive for tourists, but it deserves more their interest. The presented tour has also untraditional number of visiting days and it is enticed by combination of hiking, water transport and coach transport between particular places of interest. The thesis is divided into two parts. In the first part, basic tourism terms are explained; the tour itself is presented and explained in the second part. In the conclusion, the whole thesis is summarized and numerous pictures of places visited during the tour are addend at the end.
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The Strategy of Tourism Destination Development - the Acitvity Analysis of the Tourism Authority South Moravia
Večeřová, Lucie ; Vaško, Martin (advisor) ; Vojtová, Zuzana (referee)
Nowadays it is not an easy achievable aim to ensure the success of tourism destination in the tourism market due to tougher and tougher competition and more and more demanding visitor requirements. The sustainable development of tourism is in a close relation with the regional development which the destination marketing and management deal with. The thesis aim is to analyse the activity of the Tourism Authority South Moravia which is the Destination Management Company in the Czech Republic in South Moravia and aims at the visitor number increase in the region. The thesis involves some definitions from destination management field, the characteristics and tourism offers of South Moravia region, the activity evaluation within the context of the regional characteristics and the possible future activities.
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Zámek Veselí nad Moravou
Švejcarová, Kateřina ; Nezdařilová, Eva (advisor) ; Tatarka, Miloslav (referee)
Diplomová práce se zabývá historií, současností a budoucím potenciálem zámku Veselí nad Moravou v Jihomoravském kraji. V úvodní kapitole se věnuji obecným vědomostem o památkové péči a vývoji památkové péče na jižní Moravě. V dalších částech práce popisuji zámek od jeho vzniku až do současnosti. Uvádím zde také projekty rekonstrukce zámku na čtyřhvězdičkový hotel, které se budou v budoucnosti realizovat. Zámek jako čtyřhvězdičkový hotel může vytvořit potenciál pro cestovní ruch a zvýšit návštěvnost Jihomoravského kraje. Rekonstrukce zámku je ovšem nákladnou investicí, proto v poslední části shrnuji možné zdroje financování, které by vlastník zámku mohl využít.
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