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Central bank monitoring - December 2011
Česká národní banka
Latest monetary policy developments at selected central banks and news. Spotlight: „Monetary policy of the Swiss national bank“. Selected speech: „Tomorrow and the day after tomorrow: a vision for Europe“ by Claude Trichet (President of the European Central Bank).
Fulltext:  PDF; PDF
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Specifics of marketing communication in Germany and Switzerland focused on trade fairs
Janda, Tomáš ; Král, Petr (advisor) ; Exnerová, Kamila (referee)
The objective of the bachelor thesis is to describe and analyze specifics of trade fair industry in Germany and Switzerland. Another aim of is to find out effectiveness and perspective of trade fairs. The thesis is divided into six chapters. The first one defines trade fairs as a marketing tool. The second chapter is focused on historical development and types of trade fairs and description of exhibitors' and visitors' objectives. Third chapter describes a process of organization of a trade fair. Fourth and fifth chapters are focused on an explanation of German and Swiss trade fair industry. The last sixth chapter is dedicated to a prognosis of trade fairs.
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Countertrade
Žižková, Alena ; Tlapa, Martin (advisor) ; Krčál, Adam (referee)
The topic of this bachelor thesis is a countertrade with a focus on offsets. The first chapter generally describes the countertrade and its different types and motives that lead to the use of these operations. The second and third chapter focuses on the legislation in the field of offset programs, examples of real offsets and at the same time it tries to evaluate their impact on the economy of the Czech Republic and Switzerland. The fourth chapter tries to compare the offsets programs in both countries simultaneously emphasizing the pros and cons that these operations can bring to these countries.
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Freight in Alps and Switzerland
Vonásek, Martin ; Zelený, Lubomír (advisor) ; Pešková, Marie (referee)
The paper deals with extarnalities in transport, position of Switzerland in european freight and situation in alpine freight in overall. Analyzes instruments applied in the swiss Road to rail transfer politics, infrastructure charging, rail infrastructure projects and development of freight in swiss alpine tunnels since 1980. The paper briefly discuses possible solitions with overlap into future of swiss trafic management projects.
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Czech Business Environment from the Point of View of Swiss Investors
Kracík, Josef ; Müllerová, Františka (advisor) ; Koukalová, Alena (referee)
The aim of my thesis was to analyze the business environment in the Czech Republic and to evaluate the possibilities for Swiss entrepreneurs on this market. My second aim was to provide the necessary information to the companies from Switzerland who currently consider possible enter on the Czech market. The business environment in the Czech Republic was analyzed on the basis quantitative analysis of particular factors, which determine the business environment in the Czech Republic. Furthermore I made the qualitative analysis of the Swiss point of view by conducting three individual interviews with the Swiss ambassador in the Czech Republic, with the CEO of the Chamber of Commerce Switzerland -- Czech Republic and the marketing director of a Swiss company operating in the Czech Republic.
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Comparison of the tax bases of income tax from dependent activity selected countries
Nýčová, Martina ; Vančurová, Alena (advisor) ; Doležalová, Ivana (referee)
The aim of this thesis is to describe and compare the principles and rules of the tax base of income tax from dependent activity in Portugal, Norway and Switzerland. A partial goal is to describe and compare bases for the calculation of social insurance in the above mentioned countries and also to examine the level of tax burden between the states. First, in the thesis is a description of the general income tax, structural elements of taxes and the possibility of an integration of income tax and social insurance. There is also description of types of incomes is subject to income tax from employment and social insurance in the mentioned countries. The last part of the thesis includes a comparison of the income tax base from dependent activity and calculation of the tax burden, respectively possible tax savings in the application of basic tax deductions, expenses incurred in connection with obtaining this type of income, or even tax credits. In connection with these calculations it was found that the lowest tax burden is in Portugal, due to possibilities of various tax deductions and tax credits to which international statistics do not count. Conversely, the highest tax burden is faced by Norwegian taxpayers.
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The development of the Swiss economy between 2007 and 2011
Šolcová, Michaela ; Karpová, Eva (advisor) ; Sudliankou, Aliaksandr (referee)
The main purpose of this thesis is to examine the development of Swiss economy in past few years. Basic macroeconomic indicators, such as GDP, inflation rate, unemployment rate and general government debt are used to describe the economic development of Switzerland. The first chapter deals with geographic, political and cultural facts about Switzerland. The second chapter focuses on the economic development in new millennium (between 2007 and 2011). In the last chapter are summarized the impacts of world financial and economic crisis on Swiss economy, particularly on unemployment rate, GDP or general government debt.
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The preconditions for the tourism development in destination Switzerland
Palášková, Martina ; Valentová, Jana (advisor) ; Vaško, Martin (referee)
Firstly the bachelor thesis defines in theory types of tourism and the preconditions for its development. In its practical part, it describes basic information about Switzerland, then it focuses on the preconditions for the tourism development -- localization, realization, selective, then on the tourism in Switzerland and in its last part it evaluates the utilization of preconditions for tourism development of the Czechs into Switzerland. The localization preconditions are then divided in nature and cultural, then the cultural preconditions are selected accordingly to cantons in which are the attractions situated.
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The comparative adavantages of the economic environment of Swiss cantons
Mikysková, Madeleine ; Zamykalová, Miroslava (advisor) ; Gullová, Soňa (referee)
The thesis discusses the comparative advantages of the different cantons of Switzerland. The aim is to compare the cantons, highlight their specifics and examine their main comparative advantages. In order to achieve this goal both PEST analysis and, at the end of each subchapter, SWOT analysis are used. After a methodological introduction Switzerland is first reviewed at a national level, so that it can be subsequently differentiated into individual cantons or groups of cantons. The first part reviews in detail four selected cantons, which are unique in their characteristics, i.e. Grisons, Ticino, Zurich and Geneve. Subsequently four groups of cantons are examined, namely Eastern, Central and French Switzerland as well as the cantons alongside the river Aare. For better clarity, all cantons are then compared based on major economic indicators, which allow conclusions on their comparative advantages. The final chapter deals with the Czech-Swiss trade cooperation, including not only the development and structure of mutual trade but also foreign direct investments. One of the conclusions reached is the significance of industry concentration and specialization, which represent one of the success factors of the Swiss economy. Another economic driver, which proves to be one of the determinants of cantons' comparative advantages, is the diversified tax burden.
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Comparison of Selected Pension Systems (The Czech Republic - Switzerland)
Mikulcová, Jana ; Neumann, Pavel (advisor) ; Adámková, Vlasta (referee)
The Master Thesis focuses on the description of two selected European pension systems, comparing primarily the structure and funding of Czech and Swiss pension models, the performance of pension funds and the conditions under which senior citizens are entitled to old age pension. The Thesis also arouses the question wheather the steps to reform the Czech pension system could be inspired by a foreign system and wheather the Swiss model would set a suitable example.
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