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The analyse of rural tourism offer in the microregion of Bechyně
MAZANCOVÁ, Kateřina
The main target of this work was to analyse the offer of rural tourism in the Microregion Bechyňsko. According to analysis evaluate present state and potential for next development of rural tourism in the area. The area of 11 villages was chosen because of its potential for rural tourism. Movement of rural barocco is conserved in all villages belonging to the microregion. This movement is typical for villages in the South Bohemia. The Bechyně itself has got many cultural and historical sights. In clean and calm surroundings of all villages of microregion there is a great number of forests. There are very good conditions to pick up forest fruits. There are deer-parks for wildlife watching. The rural tourism is considered as a sustainable form of tourism that is why it is very progressive form nowadays.
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Cultural heritage and development of tourism in Třeboň region
VOCHOZKOVÁ, Lenka
The object of this bachelor thesis is to evaluate current condition and opportunities of further cultural heritage`s utilization together with the tourist trade development in the area of Třeboňsko. For this purpose 50 types of cultural heritage attractivity was being observed in this area and during the period July {--} September 2008 through a primary marketing research there was implemented a face-to-face questioning with 1598 domestic tourist visitors.
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The support of tourism development in the chosen region
DENEROVÁ, Tereza
Téma bakalářské práce je "Podpora cestovního ruchu na Znojemsku". Bylo vymezeno a charakterizováno území Znojemska. Byly zanalyzovány složky primární a sekundární nabídky, které jsou využívány návštěvníky Znojemska. Předpoklady pro cestovní ruch se ukazují nejen na množství vinic a nezapomenutelné kráse přírody, ale i na významnosti kulturně-historických památek. Dále byla provedena analýza potřeb a požadavků návštěvníků Znojemska. Formou dotazníkového šetření byly vyvozeny závěry a provedeno jejich vyhodnocení.
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Current situation and the prerequisities for new products in tourism in DSMO Mikroregion Venkov area
JAREŠOVÁ, Jiřina
The purpose of this bachelor work is the analysis of the present state and prerequisites of the creation of the new products in the tourist trade segment in DSMO Mikroregion Venkov area. The region disposes enough primary offer in the tourist trade segment and mainly in the historic cultural segments and the beauties of nature. All these allow the tourist wide spectrum of the trips to the surround area, mainly one-day trips. We can anticipate, that a product {\clqq}Za krásami DSMO Mikroregionu Venkov {--} vybraná část {--} okolí Chýnova směr přírodní park Polánka`` my help to increase the visit rate of the region. In my opinion we can say, that the region we are describing in my work is very attractive locality for the development of the tourist trade, because of the analysis of the information from different information sources and also the dates from personal appointments. There is a high potential, which one if good used, my essentially influence the level of the tourist trade in the current region. After the conclusion of my personal appointments and interviews with visitors of the current region is the area valuated very positively and it is important impulsion for the development and improvement of the touristic trade.
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Cultural heritage and development of tourism in selected upper Vltava region
ŘEHOŘOVÁ, Lenka
This bachelor thesis refers to heritage, heritage tourism, cultural heritage. Visiting historic and cultural sites is one of the most popular tourist activities today. The thesis deals with the evaluation of the present status and posibilities of developement of cultural heritage in the headwaters of the Vltava River area. For this evaluation was found out informations about preconditions of cultural heritage, the potential of the area, motives for visiting the area and the image of historical monuments. There was used a marketing research with face-to-face questioning with 1584 informants. Marketing research´s results show what reasons have informants for travelling on holiday in the Czech Republic and show that exists differences in image of activities and sites. it represents what an awareness have informants about the area.
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Analysis of the tourism in the city (Hradec Králové)
Kolmanová, Kateřina ; Jarolímková, Liběna (advisor) ; Vaško, Martin (referee)
The bachelor thesis Analysis of the tourism in the city (Hradec Králové) deals with evaluation of potential of the city Hradec Králové in the sphere of tourism. First part explains the term urban tourism and briefly characterizes the town Hradec Králové. Practical part consists of summary of cultural events held in the city and sights, which are or might be atractive for its visitors and information about available sport facilities in the city. The thesis evaluates an infrastructure important for the tourism and its developement, mainly accomodation facilities, food and beverage services, transport and other services important for the realization of the tourism. At the conclusion it suggests measures for the support of developement of the tourism in the city in question.
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Marketing analysis of development conditions of tourism in city quarter Troja
Hrušková, Dana ; Netková, Jarmila (advisor) ; Drdácký, Tomáš (referee)
This bachelor thesis was compiled by request of the mayor of city quarter Troja. Its aim is to analyze Troja's cultural and natural potential and to point out neglected places of interest, so far standing in shadow of Prague ZOO, Botanic garden and Castle Troja. The main purpose of the thesis is to offer particular possibilities for improving the level of promotion of individual objects and thereby disperse visitors all over the territory. The concept and length of the thesis were adjusted to submitter's requirements; therefore there is no usual division into theoretical and analytical part. It consists of several chapters analyzing Troja from different points of view: cultural and natural heritage, sport and recreation possibilities, transport infrastructure, the level and quality of accommodation and food and beverage facilities and finally from the viewpoint of promotion. Each section contains pregnant SWOT analysis and particular recommendations after introduction to the individual issue.
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Možnosti využití kláštera Doksany v cestovním ruchu
Hnátková, Andrea ; Netková, Jarmila (advisor)
Práce mapuje potenciál Ústeckého kraje a okresu Litoměřice pro cestovní ruch. Zmiňuje nejzajímavější a hlavní atraktivity tohoto území a statisticky dokládá návštěvnost památek a hromadných ubytovacích zařízení. Jednou z atraktivit Litoměřicka je klášter Doksany, který není téměř přístupný veřejnosti a jeho hospodářské budovy chátrají. Práce se snaží poukázat na historickou hodnotu objektu, zkoumá současný stav celého areálu, vlastnické poměry a navrhuje, jak by klášter mohl být využit v cestovním ruchu.
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Potencial and competitive advantage of Czech tourism in international comparison
Zulkovská, Zuzana ; Petrů, Zdenka (advisor) ; Straková, Ivana (referee)
Práce se zabývá konkurenceschopností cestovní ruchu v České republice a hodnotí schopnost uspět na mezinárodním trhu cestovního ruchu. Hodnotí SWOT analýzou silné a slabé stránky a upozorňuje na možné příležitosti a ohrožení, které mohou v budoucnosti nastat. Důležitou součástí je komparace s jinými evropskými destinacemi, byly vybrány Rakousko, Německo, Maďarsko, Chorvatsko. Autorka provedla vzájemnou komparaci destinací pomocí metod z vícekriteriálního hodnocení variant, běžnou v manažerském rozhodování. Cílem diplomové práce je dokázat konkurenceschopnost České republiky v mezinárodní komparaci a upevnit tak její místo v rámci mezinárodním cetovním ruchu.
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