|
|
Konkurenční výhoda - východisko pro stanovení strategie společnosti
Polišenská, Alice
The thesis aims to compare competitors from the Management systems consultants industry using the generic benchmarking method. An analysis of a selected company is carried out based on benchmarking outcomes and a suitable strategy that would ensure the company increases its current market share is suggested. The theoretical part includes terms related to the issues such as specialized industrial environment, strategy management competitive advantages and quantative survey. My thesis focuses on identifying and determining key players of the Management Systems Consultants industry and convenient strategies are suggested for the selected player from this market using the benchmarking method.
|
|
|
Building relationship with customers in Supply Chain Management
Kaluzhna, Yevgeniya ; Pernica, Petr (advisor) ; Jirsák, Petr (referee)
Application of supply chain management is still relatively recent practice, but it's importance is growing over time. Today, in the era of customer centricity, in order to become competitive firms shouldn't avoid collaboration with it's supply chain partners. Purpose of my thesis was to find out how supply chain management can contribute to building relationship with customers, who are the basis of any existing company. First part summarizes knowledge about supply chain, compeptitive strategies, customers, types of supply chains and customer relationship management. Particular part is dedicated to customer service and how supply chain management can contribute to it's improving. It describes also what meaning has customer service for future competitiveness. In second part, I presented the case of Zappos.com. E-retailer, which aligning entire functional strategies and whole supply chain to common strategic purpose managed to build excellent relationship with it's customers.
|
|
| |
|
| |
|
| |
|
|
Strategic analysis
Langerová, Anna ; Krause, Josef (advisor) ; Přibyl, Evžen (referee)
The goal of the master thesis is to conduct strategic analysis of an enterprise Soma spol. s r.o. and suggest possible recommendation for further development based on the knowledge acquired from the analysis. Theoretical part is focused on information referring to the topic of the thesis. Method and techniques of the strategic analysis are described and afterwards applied in the practical part. Practical section contains environment analysis using PESTEL analysis and Porter's Five Forces analysis. Onward the internal analysis is performed including identification of company's assets, financial analysis, Value Chain analysis and Portfolio analysis. In conclusion the results of all performed analysis are summarized using the SWOT matrix and the recommendation are suggested based on detected opportunities, threats, strengths and weaknesses of the company.
|
|
|
Konkurenční strategie společnosti Garnea a.s.
Baštýř, Václav ; Tyll, Ladislav (advisor) ; Sieber, Patrik (referee)
Garnea a.s. has experienced several significant changes during the last year. Change in the primary market and main part of the product portfolio are the two major ones. Moreover, the company recently experienced a decline in the revenues and profits as well. Therefore, the main goal of this thesis was to define a completely new strategy which would reflect all the current changes and effectively fight the problems the company suffers from. For this purpose, the thesis provides the reader with company analysis. The characteristics of the market and main customers groups are defined in the industry analysis. Competitor analysis summarizes main competitors on the local as well as national level, points out their main strengths, weaknesses and highlights the strategic goals they are likely to pursue. Based on this information the competitive strategy of the company is crafted in respect to its current and future resources and capabilities. The strategy aims at achieving a better competitive position in the market.
|
|
|
Diversification of production and business strategy
AMEROVÁ, Veronika
This dissertation is written on the company belonging to the group of the world largest producer of passenger cars and light trucks.There were identified major problems during last few years. During the first half of 2006 there was announced a sale of 51 % of company to an investor. The original mission was to serve and support sales of concern brands. The new shareholder is an investment corporation and has already announced the expectation of high increase of volumes and also the level of profitability. The subject of this dissertation is to provide Strategic analyze and redefine the Business Strategies of the selected Strategic Business Units in accordance with new needs and requirements related to the new investorś entry.
|
|
|
Competitiveness of an enterprise on the example of Alstom Power
Nešpor, Radek ; Kubešová, Vlasta (advisor) ; Sedláčková, Leona (referee) ; Nováček, Jan (referee)
Cílem bakalářské práce je vybrané teoretické poznatky konkurenceschopnosti podniku a metody jejího dosahování aplikovat na existující podnik Alstom Power s.r.o. a tím zlepšit jeho postavení s ohledem na konkurenční prostředí v němž se nachází. Metody analýzy konkurenceschopnosti a s tím související analýzy konkurenčního prostředí zde použité jsou zejména strukturální analýza odvětví a výběr konkurenční strategie, definice konkurenčních výhod a volba vhodných strategických rozhodnutí. Práce obsahuje jasně formulovanou konkurenční strategii a její výhody i nevýhody. Rovněž práce obsahuje kroky jimiž je možno nevýhody zvolené konkurenční strategie eliminovat, či alespoň minimalizovat.
|
|
| |
guest ::
