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The development and use of audio-visual technology in terms of economy and socio-economic trends in society
Mikšík, Jan ; Horný, Stanislav (advisor) ; Seko, Martin (referee)
The aim of this work is to describe history of audio-visual technology and to analyse the influence of digitalization. The text describes the history of cinematography, television and also the introduction of audio-visual technology to people's homes. It contains information on present situation as well as new trends and the influence of the Internet on audio-visual making. There is a comparison of past and present technologies. The new technologies are accessible even for amateur creators which helps them to open new possibilities. This work is also focused on the influence of audio-visual technologies on the final look of the film. In practical part of this paper, author recommends specific technology suitable for certain target groups accordingly to their budget.
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Art culture as a segment of the cultural life of nations
Čermák, Martin ; Patočka, Jiří (advisor) ; Hanzlík, Jan (referee)
The principal aim of this thesis is to undertake a historical analysis of cinematography in Czech Republic and France, respectively. In more detail, this analysis will concentrate on financing that flows towards film-making in said countries, while at the same time focusing on the artistic aspect of movies that are created thanks to this financing. This paper tests two hypotheses, which will be either confirmed or rejected after the analysis. First concerns the impact of political regimes on funding available to national film-making, and what effect does this have on the quality of film. The second one assesses the film quality from the perspective of special art tendencies.
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Art house cinemas in Brno
Řeháková, Petra ; Hanzlík, Jan (advisor) ; Tyslová, Irena (referee)
This Bachelor's Thesis describes the Art House Cinema situation in Brno, Czech Republic, especially in relation to the findings from the book Sure Seaters: The Emergence of Art House Cinema from Barbara Wilinski and analyses other related things that affect Art House Cinemas, such as the movie distribution network, film festivals, the emergence of art house cinema in the US and history if cinematography in the Czech Republic. There is only one art house cinema in Brno, the Art Cinema. It was founded in 1914 and its programme compared to other cinemas in Brno is very unconventional. Just like in the case of other art house cinemas its regular visitors are people who do not go to the cinema for pure entertainment but seek further values in cinema, like education. The average number of visitors in 2011 was comparable to other small cinemas in Brno. The cinema was digitalized towards the end of 2011 and this will allow the cinema to screen movies earlier after they are released to distribution. According to the director of Art Cinema, Mr. Daniel Zásměta, the cinema has a great potential to appeal to the younger population, mainly students, but has so far failed to reach them. The reason behand that might be in part due to its insufficient digital marketing and its weak social presence. The upcoming changes and the recent digitalization however have a chance to impove the situation and bring more visitor to the cinema, from all ranges of audiences.
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Elite and Mass Culture in the Cinema of the Czech Republic
Vondráková, Tereza ; Hanzlík, Jan (advisor) ; Čížek, Tomáš (referee)
The bachelor thesis focuses on the difference between elite and mass culture in cinema from theoretical and practical point of view. The first part of the thesis addresses the description of both types of culture (elite and mass) and it focuses also on the historic moments that are essential for that kind of division in cinema. The empirical part describes Czech cinema. It explains what types of movie theaters are associated with elite and mass culture in cinema and what types of programs, audience and ticket prices are connected with it. The last part of the thesis focuses on the survey of audience preferences.
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Financing options for non-commercial cinema in the CR with an example film 80 Letters
Michálek, Lubomír ; Hanzlík, Jan (advisor) ; Riedlbauch, Václav (referee)
This work is dedicated to financing non-commercial cinema. It discusses the possibilities of financial support in the preparation and production of films in the Czech Republic. They are presented in individual institutions, which can be a source of financial support. The paper focuses on criteria that are required for obtaining the grant. It also defines the profile and potential applicants as well as maps and current legislative action in this area. Through analysis of financing a specific film, demonstrates a practical approach to raising funds for independent film.
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Prospects of application of marketing tools in the traditional movie theatres
Štůla, Andrej ; Černá, Jitka (advisor) ; Štědroň, Bohumír (referee)
The diploma work gives an overview of the development of cinemas with respect to traditional movie theatres and situates it to the present market when meeting some serious problems -- decreasing attendance, commercial multiplex competition and offen insufficient application of marketing knowledges. The work tries to find an answer of the question if the classical movie theatres are convicted to termination. To sort out the task it uses marketing tools with respect of the specific cinema's environment, analyzing recent situation and proposes new marketing methods of solution, which could lead to positive changes aiming primarily to increasing of attendance.
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Influence of Cinematography on Public Opinion
PFLEGEROVÁ, Jana
Cinematography is the part of mass media we now encounter ever more often. In the Czech Republic it is regulated by the Act No. 249/2006 Coll., which amends the Act No. 273/1993 Coll., on some conditions of production, distribution and filing of audiovisual works, on changes and amendments to some acts and some other regulations, as amended. The creative way of life makes way to consumerism which prefers consumption and entertainment. The typical attributes of the lifestyle are: cognitive evaluation of the self and the own position in the world {--} personal life philosophy, way of experiencing {--} people differ from one another by the quality and intensity of experience, relation to work, relaxation and active movement {--} regeneration and relaxation, managing of social interactions {--} sufficient supporting social network, ego level {--} competence in management of demanding situations in life. The objective of my bachelor thesis was to determine the factor influencing the selection of films by viewers and how the films influence opinions of the general public. The performed research was supposed to confirm or to rebut the following hypotheses: H1: The general public prefers films with comedy themes. The hypothesis H1 has been confirmed. Comedy has been identified as the most popular film genre both by males and females . H2: The general public prefers Czech films. The hypothesis H2 has been confirmed. The Czech society prefers to see Czech films. H3: The general public prefers films offered by mass media. The third hypothesis has been rebutted. The most popular criterion for the film is the genre and from the total number of viewers 55% were females. Women aged 16 to 25 represented the biggest category of viewers. The research within the bachelor thesis has shown that the general public goes to the movies to relax, to have fun and to enjoy humor and entertainment. Cartoons and comedies occupy therefore the highest levels of the box office charts. The research has shown that the general public prefers Czech films. Based on the results of the completed research a conclusion has been drawn that although the influence of cinematography on the opinions of the general public is an issue important for free time pedagogy and for prevention of risk behavior, the society pays little attention to it. This bachelor thesis might be used as a suitable complementary material dealing with the lifestyle adopted by the Czech population.
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