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Psychologické aspekty reklamy z pohledu reklamní agentury
Janda, Tomáš
The thesis summarises current knowledge of psychological aspects of advertisement. It starts with a definition of terms and general characteristics of advertisement psychology. Drawing from the theoretical background of analyses the psychological elements of advertising. Based on the analysis the thesis recommends how to create a psychological effective advertisement.
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Psychological Aspects of Advertising
Velková, Romana ; Hiršová, Miloslava (advisor) ; Novák, Michal (referee)
The thesis deals with the topic of advertisement and advertising campaigns from the perspective of psychology. It firstly tries to explain the basic psychological concepts relating to advertisement. Then the thesis tries to describe the most common elements used in advertisement. These findings are applied in the practical part to a specific campaign with the purpose of creating hypotheses about impact of advertisement on customer. The aim of the practical part is using the results of the survey to assess validity of hypotheses.
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Aplikace principů pozornosti v online prostředí
Suchý, Miroslav ; Pavlíček, Antonín (advisor) ; Endlar, Lewis (referee)
Attention is today a scarce resource, which is from physiological substance of the human brain to a certain extent limited. Abundance of information that affect the user who grasp the information, cause a mismatch between the information that is infinite and ever growing, and user attention, which is used during the processing of this information. From the perspective of Attention economy, there are principles that explain how attention works. This work aims to verify these principles of attention in the electronic environment by measuring eye movements of sample of tested participants during execution of proposed tasks on particular website. Using a technology called eye-tracking there are collected supportive data on user's allocated attention in context of executed tasks on the website. These data are analysed and compared with the principles of attention. The analysis of the tested sample of website users confirmed that attention principles really corresponds with the measured allocated attention and also revealed a clear relationship between the various measured amounts of attention and subsequent user behaviour, which was nearly identical at most of the observed users. These findings led to the recommendation to respect the principles of attention in the design of any e-environment platform, which should avoid to the main researched problem, the abundance of information and the lack of attention of users in online environment.
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Operations of human mind and their functions in understanding
Slánský, Vojtěch ; Pstružina, Karel (advisor) ; Pavlíčková, Jarmila (referee)
Subject of this work is human mind. In first section there are described important mechanisms, on which mind operates. Second section is devoted for description of unconscious mind and weaknesses it has. Some of the phenomenons are tested by an experiment and results are in the end of related chapter. The goal of this work is to create sumary of functioning of human mind, mostly of unconscious part and to test mistakes people are making in their judgement.
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Influence of the Yoga E-learning Programme on the Concentration Development in Primary School Children.
BARTOŠOVÁ, Jana
The aim of this thesis is to investigate the possibility of educational and health education in the area of attention and concentration in children of primary school age through yoga exercisesand e -learning. The aim of the study was to analyze the issue, suggest, process and implement the intervention program based on yoga techniques so that children of that age group can develop attention, concentration, resilience in mental and physical realm and healthy self-confidence. The theoretical part defines the necessary concepts for this work, which are: children of primary school age, attention, yoga and computer technology. The research provides evidence of a positive response in the target group for the intervention program " Attention in us" in the spotlight. The entire intervention consisted of initial and final testing d2 test of attention and application of the intervention program, which took place both in school physical education lessons and in the form of autoedukace at home using e -learning version of the program for 3 months. The results confirm the hypothesis. Conclusions and recommendations point to the appropriateness of including yoga, breathing and relaxation exercises in the context of school education. Using modern technologies that are part of today almost every family can in an undemanding way incorporate yoga into the home environment in the context of their free time and support their health on all levels in this way.
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The activation of attention student in economics
Krausová, Martina ; Dvořáček, Jiří (advisor) ; Krpálková Krelová, Katarína (referee)
This bachelor thesis gives a theoretical background of how to successfully activate and influence attention of adolescent students. For this it is necessary to know specific psychological particularities of this age group, which are described in the first chapter of the theoretical part. The second chapter talks about the essence of attention, its types, connection with other mental processes and motivation. We can find here also factors influencing attention either positively or negatively, and characteristics of impulses provoking attention. Thanks to these assumptions it is possible to better adjust components of teaching process (teaching methods, organizational forms, etc.). The third chapter describes the process and results of research which examines the presence of loss of attention and associated boredom during classes of economics. It also refers to the use of activating methods in teaching, as well as the use of modern teaching techniques.
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Creation and Evaluation of Psycho-training Programme on Base of Yoga Techniques for Billiard Players\\
MANDA, Filip
In my thesis I have concerned myself with the creation and subsequent evaluation of psycho-training programme on base of yoga techniques to improve performance in billiard. Psycho-training programme was attended by four players at a higher level of cue. The training was administered through an intensive week-long training camp. The aim of the research was to improve concentration, increase attention and eliminate physical and mental stress. It was used a modern method of biofeedback. The results were processed using graphs and tables. The observed data have proved that intensive psycho-training programme has had a positive impact on both the concentration improvement and increase attention to the psychological stability and overall performance during the release of pool activity.
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