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Simulacrum, Hyperreality and Aesthetic Codes of The Presidential Campaign
SPUSTOVÁ, Kateřina
The relations among simulacrum, hyperreality, aesthetic codes and post-modern society are within the scope of my bachelor thesis. I primarily focuse on political apparatus and its relations to phenomena mentioned. As foundations, I have chosen philosophical reflections on simulacra and hyperreality - authors whom I cite are particularly Jean Baudrillard, Roland Barthes and Michel Foucault. Another writings are considered as well, for example writings which are occupied with changes in society, in language or writings which are occupied with media. My thesis attempts to describe chronological development of every single feature as regards contemporary society.
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The political marketing of the political party TOP 09 before the election in 2010
Vávrová, Barbora ; Vymětal, Petr (advisor) ; Kuta, Martin (referee)
The Bachelor thesis "The political marketing of the political party TOP 09 before the election in 2010" deals with the analysis of use of the marketing instruments and their application in the election campaign of the TOP 09. The first theoretical part of thesis describes the political marketing and deals with theory of the election campaigns and the political parties from the marketing point of view. The second part represents the political party TOP 09, its origin and the main leaders. The practical part describes the political marketing of the TOP 09 and its election campaign. The end of the thesis analyzes and evaluates the political marketing of the TOP 09 and its share of the success in the elections in 2010.
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Parliamentary election campaign in 2002,2006 and 2010: analysis of election materials
Pistulková, Petra ; Dvořáková, Vladimíra (advisor) ; Němec, Jan (referee)
Diploma thesis focuses on parliamentary election campaign of Czech Social Democratic Party (ČSSD) in 2002, 2006 and 2010. The hypothesis is that ČSSD maintains relatively stable core of voters, manages to call on them through their political campaign and to keep their support. Yet ČSSD is unable to catch new voters, especially young people and university educated voters. The goal is to prove or disprove this hypothesis and to give a reason why it is so. This paper outlines the influence of political marketing and presents a critical analysis of political marketing. It examines trends in Czech parliamentary election campaigns of 2002, 2006 and 2010 and the shifts in voters preferences. The paper analyses election materials in order to determine the profile of ČSSD voters and to explain why ČSSD has this profile of voters.
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