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Proposal of Marketing Mix
Zavadilová, Hana ; Zavadil, Ivo (referee) ; Novák, Petr (advisor)
The Bachelor thesis focuses on improvement of the marketing mix in he selected company. A questionnaire concentrates on customers satisfaction with total supply of goods and services. On the basis of gained information from the questionnaire is proposal of new marketing mix.
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The Marketing Strategy Proposal in the Company
Byrtusová, Lucie ; Volhejnová, Kristýna (referee) ; Novák, Petr (advisor)
This thesis is focuses on the design of marketing strategy IKEA Brno. In the theoretical section explains the basic concept of marketing, customer types and conditions, kinds and types of marketing research. The practical part uses all this knowledge, especially to analyze customer satisfaction own surveys and company surveys. The work will be finished proposals to remedy the situation, which will be presented to the company.
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The Motivation of Employees in High-tech Company
Šmedek, Martin ; Obhlídal, Karel (referee) ; Rašticová, Martina (advisor)
The aim of my bachelor thesis is to analyze the values of the selected group of employees in high-tech company. The other partial aims were to analyze motivation preferences of employees and also analyze employee’s attitude towards the company. The analysis was based on two question-forms, Hofsteda VSM 94 and question-form asking about motivation preferences. I have found out from these analyses that the environment is quite stressful, employees are big individualists and long-term orientation is dominating there. The most valuable benefits for employees are: paid holiday, education and health care contribution. The work, this selected group was doing was rated as well paid and their work satisfies them. As a suggestion it could be recommended to offer more days of holiday, education contribution and expansion of team cooperation on their work place. This could help to the company to achieve increased efficiency of employee’s performance
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Marketing Research of Customer Satisfaction
Mlezivová, Veronika ; Smékalová, Andrea (referee) ; Koleňák, Jiří (advisor)
Bachelor’s thesis deals with marketing research of customer satisfaction language school In-Virtute. It describes how to design a marketing survey questionnaires, implementation and analysis of information. On the basis of an assessment conducted by opinion research clients, processes the proposal improving the perception of the company, its customers, which should lead to increased customer satisfaction and to improve services. Thesis describes a series of recommendations to improve the performance of the school to students, and become more customer-oriented.
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