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Electronic Books
Sobotková, Kateřina ; Pokorný, Pavel (advisor) ; Pucandlová, Miroslava (referee)
My bachelor thesis is devoted to ebooks. It elaborates on the format of ebooks and the sources from which it can be obtained. There are also analyzed the reasons why the books are digitized and the ways in which digitisation is performed. One chapter is also devoted to ebook readers and other devices and computer software on which one can read ebooks. The practical part contains the price setting of ebooks and assessment of the situation on the market for ebooks in the Czech Republic and abroad. The price setting of ebooks is applied to a particular numerical example. The main part is the survey among students of universities in the Czech Republic. Further aim of my thesis is to evaluate the situation on the ebooks market and to conduct a survey about attitudes towards ebooks among students of universities.
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Analysis of eBooks Market
Nováková, Marie ; Kincl, Tomáš (advisor) ; Přibil, Jiří (referee)
The presented thesis analyzes the eBook market. The aim of the thesis is to establish the optimal way of pricing electronic books. The most important entities of book markets are defined, and the utmost stress is put on changes in the entities' role that have been brought about by the coming of eBooks. The thesis is not only limited to the model of sales of eBooks, but also discussed are alternative business models based on the eBook as an object of monetization. The conclusion of the thesis summarizes the findings, and introduces possible trends in the development of the described subject.
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Pricing in the selected entity
UHLÍŘOVÁ, Gabriela
The theoretical part presents information concerning prices, pricing policies and related strategies. The thesis further includes an analysis of the determination of prices and factors affecting it, methods of pricing and their advantages and disadvantages for an enterprise. Last but not least it describes the calculation of costs, price calculation, and explains the basic concepts of calculation. In the final section various types of calculation models are described. There are presented possible price modifications in the form of reductions and deductions.In practical part I present the characteristics of a selected company and its data that have helped me to convert the theoretical issues to practical ones.
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Assessment of the development of milk prices in selected EU countries
BICKOVÁ, Miroslava
Objective of this thesis was to describe and evaluate the development of milk prices in selected countries of the European Union and The Czech Republic. The theoretical part describes the definition of price, pricing, division of prices, factors affecting the consumption of milk, the connection between consumption, price and income. The thesis also analyzes the particularities of agricultural prices compared with prices in other sectors. It was drawn from literature of Czech and foreign authors. In the methodical part there are described statistical and economic calculation methods. The development of milk prices in each selected EU countries is described in the practical part. Analyzed countries were not chosen randomly. In this paper, there are selected three old states (Denmark, Italy, United Kingdom) and three new states (Lithuania, Poland and Slovakia) and of course the Czech Republic. Furthermore, the price development is assessed by means of price indexes, using analysis of longer time series. In the longer term series there is used the time series analysis, where a linear trend is modeled and a verification of the correctness of the predicted trend results is made. The time series is also examined from the viewpoint of seasonal fluctuations. The thesis is more interested in the national environment, efficiency of large milk producers. In the third part there is calculated the dependence of price development on income situation in each country and the impact of prices on consumption. Coefficients of income elasticity and elasticity of consumption were used. Price and income elasticity was compared in each country of the EU. The conclusion contains summary of results and performed discussion.
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Pricing and price strategies on the example of real business project
Eichlerová, Jana ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The thesis aims to define processes and strategies in pricing as the one of the marketing mix tools, to appraise the customer segmentation as inseparable tool for finding profitable price and to prove its meaning and applicability at the real business project. First chapter is dealing with the definition of price and micro-economical perspective on price and price determination. It observes, what influences the price and price perception. It represents the price as a component of marketing tools and is pointing out at overlooking of this tool at several studies. The second chapter is focusing on pricing itself, explaining its principles, pillars and models with sub-chapter focused on pricing of internet services, regarding to the practical section of the thesis. The basis of effective pricing is segmenting customers and observing their needs and hopes. That is the reason for assessing the segmentation, its types and processes in the last, third chapter. Practical section of the thesis guides the reader through real business project with innovative business goal to create an internet space with real properties. The thesis should prove the advisability and importance of pricing and the proper price communication.
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Cost calculation and pricing in selected company
LUKŠOVÁ, Veronika
This diploma thesis deals with analysis of costing system and a way of creating pricing methods in selected company. The first part of my diploma's thesis is based on theoretical pieces of knowledge about calculations and prices. The second part is concentrated on the selected company. The analysis was performed in the company STAVING Studena, spol. s r.o. where individual calculations are designed according to customer's requests. In my bachelor´s thesis the system of price calculation is shown on concrete examples.
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Does exchange rate influece petrol price?
Malafová, Hana ; Stroukal, Dominik (advisor) ; Tříska, Dušan (referee)
This paper tries to find a relationship between retail price of gasolin and Exchange rate of USD. For analysis uses monthly data for period of 1/2000-4/2012 for three states of European union: Czech republic, Hungary and Republic of Poland. Variables for this model are exchange rate of USD and domestic currency, crude oil price, average income and season. Even with problems, which models have, they assure about fundamental influence of crude oil on retail gasoline price and bring into discussion the influence od USD for small open economies, which are not able to influence the crude oil price by themself. According to results 1% change will cause 0,73% change in detail gasoline price for Czech, 0,72% change for Hungary and 0,13% for Poland. Furthermore the paper examines connection between exchange rate of EUR and gasoline prices in all countries, but fails to prove it.
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Survey on wage and price formation of Czech firms
Babecký, Jan ; Dybczak, Kamil ; Galuščák, Kamil
Using an ad-hoc survey at the firm level, writers investigate the determinants of wage and price-setting practices in Czech firms, the presence and sources of wage rigidity, and reactions of firms to hypothetical shocks. Although the evidence of downward wage rigidity is not widespread, they find particular relevance of efficiency wage models for wage rigidity, while implicit contract theory is relevant in firms employing mainly highskilled labour.
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Beyond Balassa - Samuelson: real appreciation in tradables in transtion countries
Cincibuch, Martin ; Podpiera, Jiří
Using the simple arbitrage model, writers of this work decompose real appreciation in tradables in three Central European countries between the pricing-to-market component (disparity) and the local relative price component (substitution ratio). Appreciation is only partially explained by local relative prices. The rest is absorbed by disparity, depending on the size of the no-arbitrage band. The observed disparity fluctuates in a wider band for differentiated products than for a commodity like goods.
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