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Event marketing and its role by the formation of tourism trade products in tourist information centre in Pribram City
HARTLOVÁ, Jana
Subject my baccalaureate work is "Event marketing and its role by the formation of tourism trade products in tourist information centre in Pribram City". In work deal with analysis choice product travel stir tourist informative centre in Pribram (Mining Museum Pribram) and evaluate role event marketing at production hereof product. Further acquaint reader more closely event marketing with tourist informative centres, their activity and meaning. In more detail describe activity informative centre Jan Drda´s Libraries in Pribram his cooperation with Mining museum Pribram, eventually I prefer new solving.
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Event marketing and its role by the formation of tourism trade products in tourist information centre in Pilsner City
DENKOVÁ, Lenka
My bachelor work deals with the Event marketing and its role by the formation of tourism trade products in tourist information centre in Pilsner City. The problem which I solved in my work is an unsufficient cooperation between ZOO and IC. The result of my work is a suggestion of solution how to intensify and improve the cooperation between the IC and the ZOO in Pilsen, with minimal requirements on their budget. I believe that my solution would bring benefit not only to those two organizations but would also be attractive for general public.
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Tourism product in tourism infocentre Pelhřimov
SAMKOVÁ, Michaela
Bachelor´s thesis stay tunned as a help for the development of tourism in Pelhřimov. The objective is to design a new tourism product for the Tourist information centre in Pelhřimov, the task of which is to enliven tours of existing attractions, their promotion and attract tourists to the town.
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Tourism product in tourism infocentre in Telč
RIPPEROVÁ, Lenka
This bachelor work analyses the supply of tourism product in tourist info centre in Telč. It characterizes the more important natural and cultural-historical sighs in Telčsko. It summarizes results of questionnaire research. The research examines visitors in Telč and its neighbourhood, their destinations and how they use the Tourist board in Telč. On the basis of the research new product was created {--} combining hiking and sighseeing.
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Tourism product in tourism infocentre České Budějovice
KRÁLOVÁ, Miroslava
Českobudějovicko is the district situated in Southern Bohemia. Českobudějovicko can be found in the neighbourhood of town České Budějovice. The town was founded by King Přemysl Otakar II. in 1265 on the junction of Vltava and Malše rivers. This city lies in 381 metres above the sea. České Budějovice has population near one hundred thousand. It is a city full of history, magnificent monuments, but it can figure as a commercial, administrative and cultural centre. The České Budějovice district with its almost intact enviroment, its numerous ponds, forests and hills offers many opportunities for a pleasant holiday, hiking and cycling. Visitors can find here a lot of cykloturistic routes so when they decided to see the region from the bike, they are getting to know this region best. The best known sights of České Budějovice are castles, Black tower (it measures 72 meters) or historic Town Hall in the Přemysl Otakar II Square. This square is square-shaped and one hectare large. In the middle of the square is situated the baroque Samson{\crq}s Fountain from the 18th century decorated with a statue of Samson fighting with a lion. If tourists are hungry or thirsty they can wisit a restaurant. Most of today`s restaurants and hotels have a wide tradition, so it is a pleasure to sit down and taste some meal or beer and a half wich is real Bohemian product. The best-known beer in the world is certainly Budvar. When visitors want to know something they can use the tourist information center. The maps, guide books with description of the town or another souvenirs are sold there. People who live there say, that you may tour this district at any time of the year and you will allways find in it a new, still undiscovered, beauty.
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Suggestion of sightseeing tours in the selected city in the Czech Republic (Mladá Boleslav)
Rejmonová, Lucie ; Jarolímková, Liběna (advisor) ; Herget, Jan (referee)
The aim of this bachelor thesis is to create a coherent set of tours for visitors to the town Mladá Boleslav. The theoretical part of this study deals with potential in the tourism industry (general charakteristics, history and tourist attractions of the city) and with theme of urban tourism. In the analytical part is elaborated extensive analysis of city traffic and services associated with routes. The main point of the bachelor thesis is proposing of sighseeing tours, which are based on results of analysis. Part of this thesis is the design of promotional materials created for the routes. These promotional materials will be a comprehensive tourism product.
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Tourism products in regions of the Czech Republic (South Moravian Region)
Krajíčková, Ivana ; Jarolímková, Liběna (advisor) ; Kondrashov, Alexey (referee)
The aim of this bachelor thesis is to characterize the offer of tourism products in the South Moravian Region and to determine if all the potential of the Region is used for the creation of tourism products. The actual offer of tourism products is evaluated in comparison with the potential of the Region and the demand of visitors. In the final part of the thesis, there are presented three suggestions of tourism products that could attract potential visitors to the South Moravian Region.
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