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Marketing for non-profit organization focusing on a citizen-action puplic Camino
Mikolášková, Tereza ; Kadeřábková, Jaroslava (advisor) ; Alexander, Petr (referee)
In my thesis I am focusing on the issue of marketing communication tools in the area of non-profit organizations dealing with social services. The thesis is divided into two parts; the first one is theoretical and there are explained basic terms, legal framework and contemporary situation in the non-profit sector in the Czech Republic. Last but not least, in this part I am trying to evaluate the most suitable marketing communication strategies for the development of social services and the improvement of their quality through non-profit organizations. The second part is focused on a practical analysis of marketing activities of the citizen-action public Camino. Its goal is to arrange information and create special cultural and educational programs for aurally handicapped. The aim of the case study is to apply theoretical preconditions on a particular citizen-action public. This enables me to connect theoretical and practical knowledge relating to this issue. I am trying to suggest possible improvements and create a new marketing conception for this association.
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Climate change problems in the context of Czech foreign policy
Svatoňová, Jana ; Chlapcová, Ivana (advisor) ; Lisa, Aleš (referee)
The theoretical part of the diploma thesis concerns the definition of the climate change problems and the history of their reflection in the international politics. The second chapter analyses attitudes and positions of Czech political representation as a reaction on internationally important documents, attitudes and negotiations. The third and fourth chapter discuss the basic drivers that have impacts on Czech domestic political discussion on the field of climate change and its consequences on the international scene. These are analyzed on the level of three main political subjects: the Government reflects the matter in a general context, the Ministry of Foreign Affairs reacts on it mostly on the conceptual level in connection with other foreign policy matters, and the Ministry of Environment takes most responsibility as a crucial organization, which works on documents and concrete actions. The thesis also contains an analysis of further domestic subjects (organizations or individuals) that influence the discussion about climate change. The aim of the thesis is to analyze attitudes of Czech political representation on the field of climate change problems, and to analyze specifically the question, whether the attitudes are determined by a passive approach (in the sense of automatic acceptance of international obligations) or by an active approach, when the Czech republic itself has a need to reflect the problems from the normative point of view.
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International impact of unilateral declaration of independence of Kosovo
Janicki, Miloš ; Matějka, Zdeněk (advisor) ; Kochan, Jan (referee)
My goal was to attempt to analyze impact of Kosovo crisis on international relations. Kosovo issue and its solutions have shaped two important principles of international relations in the last decade, which by repeating tend to become precedents. The first principle is humanitarian intervention without the mandate of UN, which was first applied in Yugoslavia in 1999. Similar action was applied in several different states during the last decade. Second principle, which is the main subject of my thesis, is unilateral declaration of independence which was recognized by more sovereign states then in previous occasions. By analysis of events in Georgia I tried to prove that separatism could become an instrument of international relations in future. Authority of UN is shaken in last decade and it could lead to reshaping of world order. Single-sided interpretation of morality and principles can replace international law. Apart from analyzing global impact of Kosovo crises I have tried to explore the problem in detail by researching the causes that let to conflict. Most of the attention I have devoted to period between 1974 and 1999, which I find crucial in the forming a situation that led to unilateral declaration in 2008. In the first part of my work I tended to explore international law arguments that were used by both followers and opponents of independence and tried to preview aspects of teory of secession
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Cultural heritage in the development of municipalities and regions on the example of the region of South Bohemia
Bošková, Martina ; Kadeřábková, Jaroslava (advisor) ; Khendriche Trhlínová, Zuzana (referee)
This thesis deals with cultural and natural heritage in the region of South Bohemia, in particular the relationship of cultural and natural heritage for tourism and joint action on the development of the region. The theoretical part is characterized by a general culture, the cultural and natural heritage, heritage conservation legislation and its financing in the Czech Republic, cultural tourism. It deals with the relationship of heritage conservation and tourism. The practical part of this work assesses the current state of cultural and natural heritage and exploit the potential for the development of tourism in the region. Finds the conditions for its further development and provides for limiting factors of development.
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Analyze of the business opportunity in the field of crude oil tank mixing and cleaning by means of the new technology DS Jet Mixers
Dundr, Zdeněk ; Hartman, Ladislav (advisor) ; Boura, Vlastimil (referee)
Scope of work was technical-commercial analyze with the aim of finding out if the foundation of a specialized subsidiary company by maintenance department outsourcing would have a real and economical justness. The specialized subsidiary would receive right and know-how of patented modern technology the DS Jet mixers designated for crude oil tank mixing and cleaning. Outcome of the thesis is found break-even point when applies the plan in terms of organizational-economical matters and which action would be necessary taken. Theoretical part of work explains specific of enterprise in new sphere of business, new technologies and services trends in Europe. There are discussed typical Europe crude oil market issues, explained principals of market and product analyze, internal process optimization methods and outsourcing in this part. Financial and break-even point analyzes is defined. Practical and analytical part includes the DS Jet Mixers technology description, implementation of the system in the MERO ČR, a. s. and the technology SWOT analyzes inclusive of competition benchmark. With market research had been checked EU market opportunities and marked attractive markets. The way of subsidiary foundation is proposed. The Integral part of the analytical part creates intended the break-even point. In the summary is comprehensive analyzes outcomes and recommended solution in current statute. Furthermore is advised marginal number of orders since when outsource the activities with the DS Jet mixers into subsidiary company.
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Electronic registries
Vele, Vladimír ; Rydzi, Daniel (advisor) ; Šindelář, Martin (referee)
This bachelor thesis deals with questions of electronic registries in the Czech Republic. The fundamental terms that we have to familiarize with to understand rightly all the aspects, which relate to the problem, are described in the first part. Special chapter is dedicated to the electronic signature. The second part is a summary of legislative norms closely associated with electronic administrative actions. In the third and the last part we deal with analysis and comparison of solutions for electronic registries that are offered in the market in the Czech Republic.
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