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Application of KDD on the data of plastic surgery clients
Šotlík, Jakub ; Rauch, Jan (advisor) ; Tomášek, David (referee)
The main objective of my thesis is to analyze data about clients of plastic and aesthetic surgery with methods and tools of the Knowledge Discovery in Databases and to find as many useful knowledge as possible from the data's owner view (the knowledge consists of verbal rules expressing relationships between two entities). Found knowledge will be presented in SEWEBAR system. Elaboration of my work is in accordance with CRISP-DM methodology that is used for the Knowledge Discovery in Databases. Analytical questions will be solved by LISp-Miner software that uses analytical procedure 4ft-Miner of the GUHA method. Found relationships will be presented in SEWEBAR system and some interesting relationships will be presented in this work. The main purpose of the thesis is to find useful knowledge of plastic and aesthetic surgery branch from both business and medical view. From medical point of view the work finds knowledge about medical and psychological status of clients. From business point of view the work finds knowledge for management. The thesis is structured to correspond with CRISP-DM methodology where every phase of methodology has one chapter. There is result of every phase described in every chapter together with the description of my work on phase.
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Knowledge management in project management
Klempová, Hana ; Chocholatý, Drahomír (advisor) ; Řepa, Václav (referee)
The thesis is focused on knowledge management and discuss the possibilities of its usage in the area of project management. Knowledge management comes up with systematic work with knowledge. The aim of knowledge management is to create a company culture which motivates employees to share and apply their knowledge in an effective way. Knowledge is today a huge competitive advantage and it makes companies get interested in knowledge management ant its implementation. Communities and knowledge base are great tools of knowledge management and they both have a great potential of usage in different areas.
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Possibilities of the further tourism development in the region Sedlčansko
PŠENIČKOVÁ, Iva
Diploma thesis describes the possibility of further development of tourism in the region Sedlčany. The basis for processing the information obtained from local budgetary organizations and the Association of Municipalities Sedlčany interviews focused on the municipalities that cooperate with this organization. The goal is to analyze the current situation in managing the development of the region Sedlčany and suggest possible further steps towards achieving the objectives using the tools of marketing management destination.
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The Creating of Learning Organization and evaluation of its effectiveness in company.
KOPICOVÁ, Hana
Informations and Knowlege are getting very important and that is why it is in interest of every Organization to pernamently develop this Knowlege. Knowledge is becoming the most important parts of the capital and are also irreplaceable competitive advantage. The objective of the work is to become if the chosen company is Learning Organization. Evaluation the selected Company was used to study company materials, Analyses of 4E and questionnaire survey.
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The analysis of modern methods of controlling focused on possibilities to implement outsourcing in chosen subjects
MICHKOVÁ, Martina
All the society is changing all the time. Also tasks a nd ways of work realization, charakter of economic subjects and business are changing. Therefore it is more and more important for all the subjects to use modern methods of controlling. To determine, which activities are preferred for the assigned enterprise and which are only the supporting ones, i sone of the basic thoof facility management. The way ughts and claims of security of accompanying activities for the subjects by organizations blond is called outsourcing. By its exploitation i tis possible to specialize in priority goals of each company and also to decrease expendes on realization of supporting procedures.
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Knowledge management of small and medium enterprises with Web 2.0 technologies
Mejzlík, Štěpán ; Mikan, Pavel (advisor) ; Novotný, Ota (referee)
The thesis aims to examine the opportunities for Web 2.0 trends in the knowledge management of an enterprise. Its main focus is the Enterprise 2.0 systems. The goal is to show the potential Enterprise 2.0 systems have to offer to an enterprise, how it can contribute to an effective knowledge management and how an enterprise can thus increase its efficiency. The thesis also covers the Enterprise 2.0 implementation process emphasizing the importance of its incorporation into a wider framework of corporate culture. The practical part suggests a knowledge management solution for one of the leading language schools in Prague, Czech Republic, aiming to share knowledge among its teachers.
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Knowledge management
Kurišová, Anna ; Mládková, Ludmila (advisor) ; Surovec, Jan (referee)
The main goal of my thesis is to suggest a methodology for a knowledge management implementation and to implement this methodology in a chosen organization. The last part of my thesis deals with the critical aspects of the knowledge management implementation and possible solutions. Organizations, which haven't started with knowledge management implementation yet, are in a disadvantage compare to the organizations which have already implemented knowledge management into their processes. The importance of a human capital is still growing and the organizations need to know how to work with knowledge of their employees effectively.
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CRM Software-as-a-Service in Czech Republic
Maňáková, Helena ; Žebrák, Miroslav (advisor) ; Kacerovský, Jiří (referee)
Customer relationship management includes all the sophisticated methodologies. It is a comprehensive way to manage the relationships which company has with its customers. There is a fierce competiton between companies, small businesses have to compete on equal terms with large organizations. This situation leads to discussion about customer oriented approach and diligence to prevent the loss of customer portfolio. Increase in the knowledge of customers is a key point of success. Information technology boosts customer relationship management. Companies face expensiveness of technologies and they try to find cheaper and more reachable solution. To find and evaluate criteria of success of CRM Software-as-a-Service in Czech Republic is the objective of my thesis. The goal is to define a method on how to find aspects of success, to research and to evaluate the results. Thesis contains insight into levels of CRM, summary of criteria of CRM choice, description of SaaS technology, research, results and final conclusion.
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