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Analysis and Design of Electronic Commerce
Stránský, David ; Libor, Sobotka (referee) ; Němcová, Zuzana (advisor)
This master's thesis focuses on the analysis, design and implementation of Electronic Commerce. The first part is devoted to Internet marketing, search engine optimization and modeling of Electronic Commerce from a theoretical point of view. The analytical part focuses on the description of the common e-commerce functionalities and meeting with some available solutions and steps for its implementation. There will be designed and implemented model of E-commerce based on theoretical and analytical knowledge. This model will serve as the basic part for future application, which fits specific customer's needs.
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Company Internet Sites and E-Commerce
Zemánek, Lukáš ; Sedláček, Jan (referee) ; Koch, Miloš (advisor)
This master`s thesis deals with comprehensive proposal of new web pages design with e-commerce. It contains analysis of actual website, actual trends and design of optimal e-commerce solution, as new web pages design, functions, design of code structure and content structure and its implementation to internet server. It also includes economic point of view and strategic concept of new web with e-commerce.
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Security of Electronic Banking
Rennét, Jiří ; Müller, Richard (referee) ; Dvořák, Jiří (advisor)
Master’s thesis analyzes in detail the security of electronic banking within the chosen banks in Czech republic. On the base of these knowledge it defines and recommendes the most secure electronic banking for Profes Project s.r.o. company. In the folowing it investigates a current electronic banking in the company and it carries out basic theoretical findings.
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A company electronic business model
Soldánová, Drahomíra ; Havránková, Klára (referee) ; Dvořák, Jiří (advisor)
The aim of my thesis is creation of a company electronic business model. The first part includes Internet background characterization and its users. Afterwards I focus on the electronic commerce and identify important parameters for an electronic business draft. Then follows an analysis of the present state of a company FOTO Sláma. I create the suitable electronic business model based on proposed strategies. In conclusion the benefits of my proposed model for FOTO Sláma are evalueted.
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Comparison of e-commerce in Slovakia and Australia
Škrabáková, Romana ; Sedláček, Jiří (advisor) ; Martínek, Jiří (referee)
This diploma thesis provides insight into the current status of Slovakian and Australian electronic commerce markets and differences between them. The main objective is to evaluate the level of development of e-commerce in Slovakia. For evaluation of the situation, we use comparison with Australia. Partial objective is to provide full picture of the e-commerce in Slovakia and its competitiveness, to describe opportunities and to point out the prospects for future development, as well as weaknesses and shortcomings in this area. The work is divided into three chapters. The first chapter is theoretical, defines the concepts of e-commerce, its history, subjects and applications. In the second chapter, which is already analytical, we select and evaluate differences between those two countries in the areas that determinate the growth of e-commerce in the country. The last chapter analyzes and evaluates the state of electronic commerce particularly from the perspective of businesses and especially from the perspective of companies.
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Legal and economic issues of business in e-commerce with fashion
Komínová, Jana ; Boháček, Martin (advisor) ; Patočka, Radim (referee)
In this diploma thesis at the first part I will discuss the creation of a business plan for an online store with fashion. This means that I will draft the characteristics of business opportunities, determine the objective of the business plan, analyze the market and competition and create marketing and financial plan together with a timetable for implementation of the project. The second part of this work will focus on the legal aspect of doing business online. So I define the rights and obligations for the establishment of electronic commerce, mention consumer protection according to current legislation and especially describe cooperation with foreign suppliers.
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Personalization methods and applications analysis in E-Commerce
Müller, Petr ; Gála, Libor (advisor) ; Kafka, Daniel (referee)
Presented bachelor thesis deals with the personalization phenomenon, particularly in the E-Commerce environment. The aim of the thesis is to identify personalization methods and their applications in E-Commerce and to characterize their usage in chosen categories of E-Shops in the Czech Republic. The thesis introduces the structure of possible relations between personalization methods and their applications on the basis of presented characteristics. Methodology presented in the text is used in the current state of use of the personalization methods and applications analysis. The main contribution of the thesis is the definition of the basic terms and their relationship in a chosen field as well as providing a report of the personalization usage in practice.
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Gamification usage in electronics stores in the Czech Republic
Mück, Martin ; Gála, Libor (advisor) ; Šebesta, Michal (referee)
This bachelor thesis deals with the term gamification and its use. The goal of this thesis is to determine the level of its use in electronic shops in the Czech Republic. The term gamification is explained at the beginning of the thesis, so the reader could understand next chapter. Subsequently key milestones are laid out and possible future trends and progress are suggested. In the next part of the thesis individual displays of gamification are described, their real use is shown on examples and types of users are characterized. The following part of the thesis provides characteristics of individual display of gamification, as well as their evaluation. Accordingly, the point rating system is developed to facilitate the evaluation of electronics stores. Finally, the thesis contains an analysis of the evaluation results.
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