|
|
The Application of Marketing Management in a Chosen Company
Kubíčková, Magda ; Ezrová, Hana (advisor) ; Karásková, Hana (referee)
The main objective of my thesis is to elaborate fundamental theoretic data related to marketing management. Later on, these elaborated theoretical principles will be applied to a particular enterprise and then an analysis of marketing management will be carried out. Subsequently, the management of the chosen firm will be evaluated and proposals for certain measures, which should lead to the improvement of the situation of the firm, will also be submitted.
|
|
|
Use of on-line in commercial communications
Rybová, Eva ; Mikeš, Jiří (advisor) ; Fejk, Michal (referee)
This diploma thesis is dedicated to online and its use for communication planning. Its aim is to outline actual market, possibilities and to show how a non-standard client (in this case fashion brand Mango) could use on-line to meet its demand and targets. In theoretical part I analyse and describe all important characteristics for communication strategy creation on the local market. Based on understanding of client, its needs, targets, target group and competitors I suggest a possible on-line communication plan. The thesis is designated to all who are interested in advertising and on-line communication planning.
|
|
|
Changes in communication, branding and consumer behaviour and impacts on communication planning
Pavel, David ; Mikeš, Jiří (advisor) ; Lauko, Tomáš (referee)
This diploma thesis is dedicated to changes in commercial communication, branding (and brand management) and consumer behaviour. Its aim is to describe these changes and actual trends and show their impacts on communication planning. This work then describes in details new trends in digital communication and internet and how these trends influent behaviour of today's consumer. After reading this diploma thesis the reader should have a complete view of the most important changes in communication and should be able to apply them.
|
|
| |
|
| |
|
|
Jak si založit podnik
Hlushko, Alena ; Dvořáček, Jiří (advisor) ; Kopalová, Helena (referee)
Práce popisuje proces založení podniku. Zabývá se definici podnikání, osobnosti podnikatele, zkoumá příčiny, které vedou člověka k rozhodnutí začít podnikat. Také se rozebírá vliv okolí na podnik. Pak následuje popis sestavení podnikatelského plánu, hodnotí se význam podnikatelského plánu pro začínajícího podnikatele . V práci se věnuje pozornost jednotlivým složkám podnikatelského plánu ,jako např. obchodní plán, marketingový plán, organizační plán atd. Praktická část práce je zaměřena na sestavení podnikatelského plánu pro konkrétní podnik-kavárnu,ve které se rozmístí obchod s oděvy a doplňkovým zbožím. V praktické časti je zdůrazňován marketingový plán a jeho jednotlivé složky. V závěru se hodnotí realizovatelnost plánu.
|
|
| |
|
| |
|
|
Business plan
Vdovjáková, Renata ; Krause, Josef (advisor) ; Kopalová, Helena (referee)
This thesis contains the business plan of the reconstruction of a weekend house to an apartment house. The theoretical part contains the needed resources for the correct design of a business plan, including both its shape and content. Those principles are applied to the project in the practical part. A part of the work is the financial analysis of this investment through the methods of the Net Present Value, the Internal Rate of Return and the Payback Period.
|
|
| |
guest ::
