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Improving the competitiveness of e-shop using internet advertising
Vaněček, Jakub ; Střížová, Vlasta (advisor) ; Kvapil, Petr (referee)
The subject of thesis is examining the impact of internet advertising and web site usability on the competitiveness of internet commerce. The aim of this work is the successful application of theoretical knowledge to practical examples of e-shop Lahůdkářství Jan Paukert. This application should show an increase in attendance and achievement of higher sales. The work is divided into two parts: theoretical and practical. The first part is focused on theoretical knowledge in the field of usability and web ads, the second deals with their application to the internet shop.
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Evaluation of selected e-shops
Freiberg, Michal ; Sigmund, Tomáš (advisor) ; Šubrta, Václav (referee)
The bachelor thesis deals with the creation of a comprehensive methodology for the comparison of websites internet shops. The methodology includes all the important criteria for analysis. Furthermore, three selected internet shops are assessed using the methodology and the results of analysis are evaluated.
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Establishment and functioning of e-shop in the branch of ironmongery
Kadlec, Martin ; Rydzi, Daniel (advisor) ; Stříteský, Václav (referee)
The goal of this work is to describe to readers possible methods of establishment and operation e-shop. In the first section are presented procedures, which are required to make before technical realizing e-shop. This part is mainly concerned on economic analysis, where is point on basic questions, which is important to answer before technical realizing e-shop. Above all question relating characterization product, suppliers, customers, competition and SWOT analysis. Next is requirements to answer the question about legal essentials and search market which offers many kinds of technical solutions to establishment e-shop. The second section of this work is focused on practical establishment e-shop concerned in basic graphical adjustment and impletion data to e-shop on selected system FastCentrik. This work is oriented on concrete example e-shop e-zelezarstvi.cz
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Projection and implementation of web application for support of internet trading
David, Petr ; Nekvasil, Marek (advisor) ; Chudán, David (referee)
The goal of the work is to analyse, project and implement web application which will provide users and operators with basic function of an electronic shop. The work will catch the emergence of the application from the first projects to the final implementation. The application will be using an interface of web browsers, it will be implemented in HTML, CSS, PHP, JavaScript and SQL languages. A Database will be one of the very basic components of the whole application. Its regular projection will be necessary for the behaviour of the whole programme and it will be emphasized during the projection. The acquistion of the work will be a functional application, which could be used by little businesses (after a little correction as a particularly customization and design adapting) for their activity. The work will also show that creation of a similar application does not need to be only a subject of activity of a team of experts, but that a qualified individual can also reach a nice result. The work will have six chapters. The present condition analysis will target the trends of present electronic shops. It will find out their functions and services. System requirements will emerge of the analysis and they will determine main functionality of the application. Global analysis will define entities and relationships and then it will construct the design of the logical data structure. Detail analysis will give the attributes of entities, transform logical design into a conceptual and physical model of a database, and determine referential integrity. In implemention part, the application itself will emerge and search engine optimization and safety will also be mentioned there. The last chapter will be about the possibilities of extension which could improve utility value of the system.
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Project of E-shop system for support of small producers bohemian glass segment distribution.
Kocina, Ondřej ; Mildeová, Stanislava (advisor) ; Jandoš, Jaroslav (referee)
Essay analyses problems of bohemian glass small producers segment and in the scope of the real firm strategy suggests their concrete solution. Analysis finds causes of the segment problems in inappropriate combination of product, market and distribution channels. Author finds possible solution in the oligopoly price leader market model. Results of the problems analysis are together with firm and its environment analysis used for SWOT analysis. Management of the firm chose S-O strategy, which aims sustainable development of the firm, differentiation of the product and enlargement and diversification of the market space. Results of the analysis are used for creation of partial strategies and plans: marketing mix and information strategy. Information strategy includes concept of the new information and communication system suggestion. Suggested system is based on hosted web e-shop application and internet communication software component. System enables to flexible react on the changes of firm strategy and plans, and enables to create individualized and individual services. Chosen architecture is ideal for the rise of virtual teams System should help to emerge integration and synergic effects.
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PODNIKÁNÍ A REKLAMA NA INTERNETU A JEJICH VYUŽITÍ VE VEŘEJNÉM SEKTORU
Syrovátková, Lucie ; Sieklík, Tomáš (advisor) ; Grochál, Petr (referee)
V práci se zabývám problematikou podnikání a reklamy na internetu. Teoretická část popisuje podmínky pro vznik a založení firmy, elektronické podnikání (e-shopy), metody internetové reklamy nebo využití programu Start, který je dotovaný z fondů Evropské Unie. V praktické části nastíním výhody a nevýhody této formy podnikání a reklamy a zejména se věnuji využití ve veřejném sektoru. Cílem práce je zejména zjištění situace v oblasti internetového podnikání a reklamy ve veřejném sektoru a navržení doporučení ke zkvalitnění jeho služeb a vztahů k občanům.
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Business strategies of the selected e-shops
Chytilová, Kristýna ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
The world of internet evolves quickly and it becomes an important means of trade. It brings new business opportunities with a need for specific business strategies. In order to be competitive, every company has to exploit as many advantages as possible and many advantages can be gained through the use of the internet (such as cost economization, easier integration of company departments and efficient data sharing, etc.). It is also important for e-shops to offer innovative services and user-friendly interface that will distinguish them from others. The aim of this thesis is to identify the opportunities for companies that the internet offers, to describe the specifics of internet business and its advantages and disadvantages, to analyze strategies of the selected e-shops from the Czech and the international market and to create a prognosis of their future development.
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