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Information asymmetry on the food market
Červinka, Vojtěch ; Horová, Olga (advisor) ; Fučíková, Simona (referee)
This thesis looks into information asymmetry on the food market. In the theory part, it focuses on voluntary labeling and logos, which can help the consumer with his decisions, and analyses the impact of three selected Stream.cz programmes that help in the raising of public awareness. The practical part of this thesis uses mystery shopping to show some currently used misleading and dishonest commercial practices of food producers and sellers. Finally this thesis judges, whether there's any improvement on the food market in the last few years.
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Mystery shopping as an instrument of management
Janoušková, Gabriela ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The thesis deals with mystery shopping as an important instrument of management, through its application in the company BAŤA, a. s., specifically in the store BAŤA Praha - Letňany. The aim is to apply the mystery shopping, which checks and then evaluates the appearance and tidiness of store, conduct, behavior, appearance and neatness of staff and also the level of customer service and to find out if the technical factors of store and the way of employees behavior to regular customers in the store, may be the cause of lower sales compared with the same period in 2014. The aim is also to propose recommendations to streamline the management of staff to improve customer service and remove deficiencies of service and store, which provide another increase of sales, increase of customer satisfaction and customer loyalty. The thesis is divided into theoretical and practical part. The theoretical part explains the concepts of management and mystery shopping. This part also deals with the different levels of management, developmental concept of management, inclusion of MS within the management system, its usability, users and also the advantages and disadvantages of its use, its particular phases, techniques and, ultimately, as well as its efficiency and success. The practical part deals with the application of research methods in the form of mystery shopping on the company BAŤA, a. s. in all its phases. Based on the information that has been processed to evaluate results, was evaluated appearance and tidiness of store, personnel area and also these two areas have been evaluated overall. The practical part of the thesis includes also suggestions and recommendations for the company BAŤA, a. s.
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Marketing Research of Bikram Yoga Quality Services
Macháčková, Kateřina ; Hesková, Marie (advisor) ; Harantová, Monika (referee)
The thesis deals with the issue of marketing research, specifically using the method of Mystery shopping and questionnaire survey. Main goal is research and comparison of the level of services provided in individual Bikram Yoga studios in the Czech Republic and also screening of the customer satisfaction of studio in Ceske Budejovice. The obtained results inform about the shortcomings of offered services for which it was proposed measures leading to improve the quality of services.
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New trends and technologies in tourism and its contributions for Czech countryside
MATĚJČKOVÁ, Martina
The aim of this bachelor work is to analyse all services and conditions of the market of a chosen area and try to suggest new trends and technologies which could help to bring more tourists to our countryside. The real case study of tourism is introduced in the second part of this work. On the given data, the current situation of new trends and technologies is evaluated and new contributions for the Czech countryside are suggested in the third part of this work. The findings serve to a local non-profit community for the further research and possible realization of the suggested contributions.
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Free movement of services in EU market: Case study of mystery shopping in Poland
Malátková, Monika
This diploma thesis analyzes free movement of services and freedom of establishment in EU countries. The main aim is to find an appropriate strategy for Czech marketing companies in the field of mystery shopping when providing business services into Poland. The goal is achieved through analysis of trends in EU internal service market, opportunities and barriers in providing services, mystery shopping characteristics with focus on Poland. Mystery shopping is building up its position in whole Central, Eastern and Southern EU countries According to pre-research the Poland was choosen as the best potentional target country for Czech companies. PESTEL analysis of political, economical, socio-cultural, technological, ecological and legal factors in Poland shows that this country has good macroeconomic environment for expansion of services. Thesis is built on analysis of mystery shopping industry in Poland too and summarized in external factor evaluation matrix. The biggest threat of providing the services are existing bargaining power of competitors and the power of customers in determining prices. External opportunities mainly for establishment are futher penetration into other market and getting more potentional customers, for posting of workers are mainly in easy entrance. Cross-border providing of services is suitable form of free movement till the Czech company has in average 3 projects in Poland. As a recommendation companies should use first of all posting of own workers, after deep cooperation with Polish clients and agreement on at least 3 projects the creation of daughter company is recommended to achieve higher competitiveness in Polish market, profit and stable economic growth. While expanding into Poland is recommended to use differentiation strategy to attract bigger market segments with focus on local conditions.
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The Function of Franchise in the Service Market
PEJSAROVÁ, Lenka
This thesis is focused on the analysis of provided tourism services and supplementary services on the examples of franchise chains. Thesis is applied to the branches of the franchise companies McDonald´s, Fruitisimo Café and Bushman in České Budějovice. The target is to evaluate actual services and perception of offers by guests, clients or potential guests, to make some new services suggestion for the future given to the current market situation and to design a new product for supply diversity.
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The use of mystery shopping as a tool for the effective control of sales staff
Suková, Lenka ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The thesis deals with mystery shopping and its use in practice. The goal of thesis is to identify and analyze the possibilities to use this method as a tool for the effective control of sales staff. The thesis is divided into three chapters. The first chapter contains information about retailing and its division. The second chapter deals with mystery shopping including: introduction of the method and its history, MS technics, internationally valid standards for MS and characteristic of the mystery shopper. The last chapter focuses on practical research which was carried out in cooperation with O'Neill company.
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