Original title: Marketingový výzkum kvality služeb Bikram Yoga
Translated title: Marketing Research of Bikram Yoga Quality Services
Authors: Macháčková, Kateřina ; Hesková, Marie (advisor) ; Harantová, Monika (referee)
Document type: Master’s theses
Year: 2014
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: customer; marketing research; mystery shopping; questionnaire; services; dotazník; marketingový výzkum; mystery shopping; služby; zákazník

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/45506

Permalink: http://www.nusl.cz/ntk/nusl-193036


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2015-09-10, last modified 2022-03-03


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