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Introduction of new product to the market
Horáčková, Andrea ; Boučková, Jana (advisor) ; Mohelská, Hana (referee)
This Master's Thesis deals with the introduction of the new type of contact lenses ACUVUE to the Czech market. The thesis is divided into three parts. The first is focused on theoretical analysis of the standard procedure for introducing of new products to the market which is possible to find in professional publications. The practical part analyses the introduction procedure of new ACUVUE contact lenses in Vision Care Division of Johnson & Johnson company. Final part of this thesis includes evaluation of the Vision Care marketing strategy and recommendations which can improve the introducing procedure for the future. The required outcome of this work is the evaluation of the analysis and set a few recommendation for improvement of the introduction process for the future.
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Effective Information and Knowledge Sharing in Supply Chain
Dejl, Vlastimil ; Voráček, Jan (advisor) ; Kincl, Tomáš (referee)
The thesis - Effective Information and Knowledge Sharing in Supply Chain - is situated in the Fast Moving Consumer Goods segment, in the packaging design environment. In this environment the process of introducing new product to the market and it's optimization across the supply chain is analyzed. The situation on the market forces suppliers to continually lower costs and shorten production times. One way of how to resist to this pressure is an effective and efficient information and knowledge exchange between all participants of the process. The thesis is divided into two parts. The first one focuses on theoretical determination of basic terms and topics which are further discussed in the second -- practical -- part. In the second part the FMCG environment, sources of failures and inefficiencies are analyzed and optimization of the process of introducing new product to the market is proposed, all from the packaging design perspective.
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Identification of goods in supply chain
Lustyk, Tomáš ; Cimler, Petr (advisor) ; Hommerová, Dita (referee)
The aim of the thesis is to analyze material flows in logistics warehouse and to describe methods used for identification of goods. The first chapter focuses on theory and explains the basic concepts related to the terms "supply chain" and "logistics providers". The second chapter characterizes the most common methods of identification and their mutual comparison. The third chapter introduces readers to activities of a particular logistics provider and its position in the supply chain. The final chapter then presents a warehouse logistics case study and comparison of the system originally applied and the system currently used.
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Streamlining the material flow in Unipetrol
Valenta, Jan ; Pernica, Petr (advisor) ; Jupa, Martin (referee)
This Master's Thesis deals with logistic processes within Unipetrol group of chemical companies with main focus on material flow of polyolefin plastics. Thesis's key objectives are thorough exploring of material flow, identifying possible ineffective areas and suggesting solutions. All parts of the material chain (production line, packaging,warehousing and expedition) are carefully analyzed. Theoretical part defines general logistics, importance of supply chain management in connection with globalization, chemical industry specifics and methods used in analyses (inventory management models). Practical part describes Unipetrol and its departments and more importantly results of executed analyses. Ten selected products with the greatest impact on department efficiency are examined carefully. Thesis conclusion includes final recommendations and chain's weakest places that should be eliminated.
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Information support in decision making process in Logistics (SCM) - simulation
Jirsák, Petr ; Pernica, Petr (advisor) ; Vaněček, Drahoš (referee) ; Cimler, Petr (referee)
The thesis is focused on SCM and information support for supply chain managers with emphasis on modelling and simulation. The first main aim of the work is to verify the method for applicability in SCM problem solution. The second main aim is to analyse supply chains by means of modelling and simulation and find the most suitable supply chains for the area of The New economics. The third main aim is to analyse behaviour of supply chains under changing factors on which the supply chains are initially modelled. The output of this work is applicable in the theory, practice and education
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Integrating CSR into the supply chain of Metrostav a.s.
Hadravová, Marcela ; Plášková, Alena (advisor) ; Nozar, Jaroslav (referee)
The Master 's thesis deals with the implementation of corporate social responsibility (CSR) in the supply chain. The theoretical part of this work demonstrates the importance of socially responsible behavior by the firm itself and its suppliers. It explains principles, development and benefits of this concept, as well as relevant standards and other approaches of national and international organizations. The practical part is focused on Metrostav a.s. The results of the analysis of the existing system of work with suppliers in comparison with the requirements of the standard SA 8000 revealed several recommendations for improving procedures to selection, evaluation, monitoring and management of suppliers in the investigated company. At the conclusion of the work designed system is verified in practice.
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Analýza Výrobních a Distribučních procesů ve firmě Verana, s.r.o.
Musial, Hubert ; Vinš, Marek (advisor) ; Jirsák, Petr (referee)
The objective of this thesis is to analyze logistics processes of company Verana, s.r.o. both from the cost and feasibility perspective and using this analysis, the thesis investigates the possibility of outsourcing logistics by using a third party, that is a logistics company. Both advantages and disadvantages are addressed and compared to the current state of logistics system in the company.
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Logistic processes and management in L'Oréal Czech Republic
Korbeľová, Miroslava ; Jirsák, Petr (advisor) ; Šenkýřová, Kateřina (referee)
The thesis Management of logistics and processes in L'Oréal Czech Republic is in its theoretical part devoted to the description of functioning, principles and trends in Supply Chain Management with emphasis on the processes of demand forecasting and stock management. These learnings are in the practical part applied on the case of L'Oréal Czech Republic. The thesis goes in more detail into the processes and links between the individual parts of the supply chain in the company and a value stream map is shown for a particular division of the firm. More detailed attention is put on identification of weak points particularly in the forecasting methods and the use of out of stock analysis in practice.
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Analysis of packaging technologies for packaging soft drinks
NOVÁK, Martin
The main objective of this thesis is an analysis of packaging technologies for packaging of soft drinks from aspect of suitability of logistics operations, logistics costs, respecting the customer's needs and the impact on the environment. Secondary objective will be the formulation of the critical factors determining the current packaging technology in the beverage industry in order to be able to propose measures to ensure the optimization of producing and packaging soft drinks. Results of the thesis came to the fact, that it would be appropriate to create a completely new system of producing and packaging soft beverages. Beverage itself would be produced by postmix technology. The postmix device would be placed directly into the markets. The customers will have the possibility to choose to use their own bottle or bottle provided from the selling machine attached to the postmix device. This means that the bottle will be used more times and the final price of the product will decrease. The customer will pay only for beverage itself not for the bottle, which costs make more than 3 times more than own beverage. Using this technology is mainly suitable for newly incoming sellers, which do need to gain an market advantage and also decrease the starting costs.
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