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Consumer behaviour on the market with remanufactured cartridges
PÍTROVÁ, Lenka
The main purpose of my bachelor work was to analyse consumer behaviour on the market with remanufactured cartridges and evaluate the current exploitation of the marketing tools in chosen corporation. Then on the basis of this analysis suggest some improvements. For making up this work I have used the study of expert literature as well as the collection of primary sources. I have obtained the primary sources by carrying out the questionnaire investigation. I have compiled the information acquired by the investigation into graphs and tables so that the results were well-arranged. In addition I have analysed the graphs in words. The second task of this thesis was to analyse the current exploitation of the marketing tools in ARMOR, s. r. o. and then suggest some improvements based on obtained information.
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Second Life and marketing aspects of virtual worlds
VANĚREK, Petr
The main focus of this dissertation thesis is the use of virtual worlds in marketing with a special focus on the virtual world known as Second Life. The Second Life environment research was conducted in several steps. The first step was personal online observation of Second Life where the Czech Republic has its representation in a company called Bohemia. The purpose of this online research was to find out respondents{\crq} subconscious, their experiences, and how they perceive the economic subjects which are presented in this virtual world.The research of the virtual world Second Life continued by creating five case studies of selected economic subjects, which are present in Second Life. For this reason the following were picked, Raiffeisenbank, CzechTourism agency, Pivovary Staropramen a.s. virtual pub. The other two case studies were focused on education and therefore Philosophical Faculty of University Palackého Olomouc and an entrant from private sector WebSchool s.r.o. company were chosen. The data obtained from this research helped to apply a Cost benefit analysis in the virtual pub Staropramen case study. This analysis is one of the possible methods of economic assessment of the investment related existence in Second Life.On the basis of information gained from personal online research and completed analysis I projected a process of entrance into the virtual world Second Life with the use of select marketing tools. These tools are folded so that any subject that considers the use Second Life as one of the innovative ways of marketing communication is able to fulfill its goals and will not end up as a passive background of this virtual world. For this reason, I consider the main goal of this dissertation to be achieved.
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Application of marketing instruments in the Albert supermarket
SMETANA, Martin
The Primary aim of this bachelor work was reached by using quantitative and qualitative market research. For quantitative research was used questionnaire inquiry, questions quoted in the questionnaire were answered by 109 informants. Detailed study was done for qualitative research. Gathered data were used for final recommendation of improvements.
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Application of marketing instruments in the eshop e-profess.cz
PAPEŽ, Vladimír
The main aim of my Bachelor{\crq}s thesis was to suggest innovations in the e-shop known as Profess Consulting s.r.o. Those innovations were based upon the analysis of the current state of using marketing tools in this chosen retail subject. The analysis of the current state was done by studying the literature, creating and distributing a questionnaire and through guided interviews with the manager of this e-shop. When this analysis was completed, I was able give some recommendations for the improvement of the current state of this chosen e-shop. It{\crq}s necessary to simplify the running of this e-shop and create better goodwill.
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Using of Marketing Tools in Chosen Retail Subject
ČELOUDOVÁ, Ludmila
The main task of my bachelor{\crq}s thesis has been to make an analysis of marketing tools in a chosen retail. And suggest any improvements based on obtained information. Required information has been gained in Quelle clothing retail, which is located in Jemnice town. The second task of this bachelor{\crq}s thesis has been an analysis of utilization of marketing tools state in fifty retail subjects. I{\crq}ve carried out this analysis by interviews in Jemnice town and its surroundings. I{\crq}ve processed results into coding format from which the graphs, has been created.
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Using of Marketing Tools in Chosen Retail Subject
DOUŠOVÁ, Lucie
The topic of my bachelor thesis is: The size of exploitation of marketing tools at chosen retail business. As well as an exploration of facts, a practical part can also be found there and it consists of two sections. It is composed of a quantitative and qualitative market research. In the quantitative research forty-four retail businesses in West Bohemia were analyzed. A qualitative marketing research refers to a chosen retail subject.
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Using of Marketing Tools in Chosen Retail Subject
HAVLÍČEK, Radek
In those baccalaureate work am try analyse state exploitation marketing tools in choice sample retail subjects. In quantitative parts work am analyzed sample retail subjects choice systematic potluck from areas limit highlands. These subjects am addressed through ready questionnaire. Qualitative volume of work presents case study, who basis was deep conversation with owner choice retail troop that the finds in also areas.In final parts am on the basis quantitative and qualitative research processed recommendation for choice retail subject that the would according to mine opinion redounded to his next development and fruitfulness.
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Application of marketing in nonprofit organizations:ART Prometheus, o. s., CIANT, o. s.
Hoffmannová, Petra ; Procházková, Markéta (advisor) ; Stojáková, Karla (referee)
The thesis compares the application of marketing in the two selected nonprofit organizations that are active in the area of cultural management and production; ART Prometheus, o. s., and CIANT, o. s. The practical part comes from theorethical knowledge which is related to marketing mix, and this knowledge is applied to the above mentioned organizations.
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Inquiry into the Use of Marketing Tools in the Management of Firms
Dočekalová, Jana ; Hesková, Marie (advisor) ; Čapek, Michal (referee)
In my dissertation I made a marketing research of group of small and middle sized companies. The research deals with common marketing instruments in running the small and middle sized companies (mainly basic marketing mix - 4P). The results of my own marketing research are compared with results of marketing research which was made in 2004 and 2005 by Faculty of Economics and Administration of Masaryk University of Brno.
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