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Mobile Marketing and Its Applications
BLÁHOVÁ, Simona
The goal of this thesis is to characterize a specific application of mobile marketing, particularly the application of location based mobile marketing by the company H&M in the Czech Republic. The company is one of the largest global clothing retailers. The thesis is divided into a theoretical and practical part. The first one was completed by researching specialized literature and online resources and was crucial for understanding and completing the actual analysis of the specific mobile marketing application in the practical part of the thesis. The second part of the thesis contains the description of the company, its history, company values and concept. Furthermore, the work includes the analysis of the marketing mix with emphasis on the communication mix of the company. In the actual analysis of the specific application of mobile marketing in the company H&M, I described the geolocation SMS campaign and tried to submit improvement proposals for future use of this type of mobile marketing campaign and also suggested other possibilities in using location based mobile marketing in the company.
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Development of web applications for mobile phones
Žabka, Michael ; Mittner, Jan (advisor) ; Buchalcevová, Alena (referee)
This bachelor work aims to describe the technologies used for developing mobile web applications, explain the differences between developing desktop application and mobile application, and give an example of mobile application. In addition to web application are in the work also mentioned the native application. Further the work analyzes mobile platforms and devices, and describes the differences between it. For web application development are described the most frequently used frameworks such as jQuery Mobile, Sencha Touch, etc. Work also describes the development environments and emulators that support the creation of mobile web application. For a given topic, there is a very austere literature and even fewer resources in the Czech language, so I decided to prepare this topic. The goal is achieved by gradually injected in to the topic, describing the current market situation and probable development of the sector. Subsequently are processed and explained most used technologies and principles of their use, especially using the programing language JavaScript. At the end of the work is created a sample application that demonstrates the possibilities of the web and also native applications.
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Overview of platforms for mobile application development
Třísková, Lucie ; Buchalcevová, Alena (advisor) ; Pecinovský, Rudolf (referee)
This bachelor work deals with the evaluation of mobile platforms from the perspective of mobile applications developers. The aim of this thesis is to establish criteria for mobile platform evaluating from the per-spective of novice developer, who wants to develop applications in his free time, and to use them for comparison of selected mobile platforms so that the reader will be able to ad-just them to his preferences and then choose the best option for him. This aim was achieved by synthesis of information from Czech and foreign sources, under which were created my own recommendations for choosing a platform for mobile applications devel-opment. The thesis is structured as follows: first is captured the market share of different mobile platforms in the Czech and worldwide mobile operating systems market, then are described three major mobile platforms (Android, iOS and Windows Phone) in detail, focusing on the specifics of mobile application development, in the next chapter are defined evaluation criteria according to novice hobby developers and the conclusion is based on comparison of selected mobile platforms by the selected criteria. This thesis provides developers with the necessary information and recommendations for the choice of platform for developing mobile applications. In the Czech Republic has not been yet published any work, which compares so comprehensive the most important mo-bile platforms and evaluated them from the perspective of mobile applications developers.
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Comparison of mobile operating systems
Nešpor, Jan ; Šedivá, Zuzana (advisor) ; Pour, Jan (referee)
The aim of this thesis is an analysis of current mobile operating systems. The theoretical part will focus on the most popular operating systems that are designed for mobile devices. The introduction will explain terms such as smartphone, mobile operating system, and part is focus to the history and development of smartphones. Further I will deal with major players in the market for operating systems. The aim is to describe in detail their characteristics, summarized the pros and cons and then compares these systems in my pre-defined criteria. In the introduction, I present analytical representation of the mobile platforms in the world market. The practical part consists of a questionnaire survey focused on the share of mobile platforms on the market in the Czech Republic. The results compare with the world situation in the market for mobile operating systems, based on the introduction to the analytical part. The aim is to compare the results and show deviations from the global scale.
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Mapping Applications
Biskupová, Magdaléna ; Pokorný, Pavel (advisor) ; Vlnas, Pavel (referee)
The aim of this thesis is to show the possibilities of map technologies with focus on products of Google and Microsoft. The thesis describes possibilities of mobile devices and location-based services, 3D technologies and various special services.
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Mobile Marketing in Czech Republic
Šrámek, David ; Stříteský, Václav (advisor) ; Lenk, Jiří (referee)
Main topic of the Master's Thesis is mobile marketing in Czech Republic and the goal is to describe development of mobile devices, provided services and usage in marketing and marketing communication. Theoretical part is concerning development of the mobile devices and services where each topic is followed by a case study. Practical part contains quantitative and qualitative research. Quantitative on-line based research was conducted on sample of 100 deliberately chosen users. Main goal of this research was evaluation of average user experience with mobile marketing. Qualitative research was conducted by guided discussion with experts in the area of mobile marketing. Main goal of the research was assess actual scope of the use by marketers in context of the situation on the Czech market and discuss future development of this area.
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Possibilities of using satellite navigation systems in the insurance industry
Rybák, Zdeněk ; Ducháčková, Eva (advisor) ; Daňhel, Jaroslav (referee)
This thesis deals with the possibilities of using satellite navigation systems in the insurance industry. In particular, the thesis focuses on the Czech Republic. The aim of this thesis is to analyze and evaluate the possibilities of using satellite systems, especially satellite navigation systems in the insurance industry. At first the thesis describes satellite navigation systems in general. Then it expresses using of the satellite navigation systems to manage costs of the insurance companies. In the last part it maps usage of satellite navigation systems in connection with insurance products, specifically: maps used by insurance companies, system of insurance Pay As You Drive (PAYD) and mobile applications.
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