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Is code of conduct the way for ethical behaviour?
Mintál, Martin ; Džbánková, Zuzana (advisor) ; Sirůček, Pavel (referee)
The main task of my master's thesis is to identify the function of the code of conduct in multinational corporations, it's real gain in the proces of solving various situations and the measure of it's implementation into the supply chain. Through the comparison of two codes of conduct of multinational corporations is shown the measure of involvement and efficiency of standards stated in these codes applicable in real business environment. Theoretical part is an introduction needed to gain an overall knowledge about this theme. Main part is dedicated to code of conduct, it's content, categories and meaning in business. Also the business ethics is involved and the demand for implementation it's principals into business practices of multinational corporations. Practical part uses the knowledge gained from my bachelor's thesis about influence of globalisation on multinational corporation Nike, Inc, which are extended by up-to-date information. The choice of european corporation IKEA has the contribution to comparison and evaluation of codes of conduct of two different companies in wide range of aspects. The main effort is according to the collected information and their further analysis to evaluate the purpose and efficiency of code of conduct in everyday use of companies.
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Ethics in advertising
Joklíková, Kateřina ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The thesis deals with ethics in advertising. The object of this thesis is to briefly map the system of regulation and self-regulation of advertising in the Czech Republic and find out what importance is attached to the ethics in advertising by current public. In the theoretical part is defined the term of ethics, its relationship to morality and law. There are also the types and targets of advertising. One chapter discusses the regulation of advertising in the Czech Republic in terms of private law, public law and ethical regulation, which is represented by the Council for advertising. The practical part is worked out by evaluation of the questionnaire focused on the relationship of public to ethics in advertising.
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Tržní segmentace podle životního stylu - Efektivnost a etické aspekty
Pilstl, Michaela ; Cook, Gina (advisor) ; Lhotáková, Markéta (referee)
Lifestyle market segmentation can be very supportive for a successful marketing strategy of a company. However it is not clear whether lifestyle market segmentation is efficient and ethical or not. Several market segmentation concepts such as Cross-Cultural Consumer Characterization, VALS, PRIZM NE, Mosaic, ConneXions NE and GfK Roper Consumer Styles are analyzed in order to give an extensive overview of the offered concepts. The observation of efficiency issues in regards to market segmentation comes to the result that there is a significant lack of empirical data and a shortage of determined factors which can improve market segmentation efficiency. Moreover, lifestyle market segmentation cannot be exclusively identified as ethically right or wrong, but depends on the individual ethical decision-making of a marketer.
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Information ethics in information society
Mlčák, František ; Rosický, Antonín (advisor) ; Sigmund, Tomáš (referee)
The aim of this paper is to highlight the importance of information ethics that is becoming in today's society more and more indispensable. The company is viewed primarily in terms of information, which dominates the world, and therefore are defined terms such as "information" or "information society". There si also briefly described the evolution of ethics and its current role. The purpose of this work is to acknowledge that it is very important to respect certain rules when working with information because we are in contact with information every day. Increase awareness of information ethics is the main benefit of this work. At the very end, where is described the influence of ethics on information society, the reader is able to answer questions like "What is the role of information ethics?" or "It's important to respect the ethical rules?"
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Ethics on the Internet
Nechanický, Jakub ; Sigmund, Tomáš (advisor) ; Toman, Prokop (referee)
This thesis is focused on ethics on the Internet. The first part shows a brief glimpse into the history in this area and defines fundamental ethical positions. The second part deals with information ethics, describes ethical codes and standards and attends to valid Czech and European legislation that relates to the distributing information and data and influences ethics on the Internet. The third part is devoted to the practical level. There are solved problems of the Internet and threats, which occur there, further is laid stress on plagiarism, citation ethics and electronic correspondence. There are not omitted problems as enterprise on the Internet, where the European Union seeks to ensure safer and clearer world, social network, advertising and media. Last but not least the work includes problem of censorship on the Internet. There is also published survey, which was processed to this work.
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The importance of ethical codes in banking
Císařová, Iva ; Schlossberger, Otakar (advisor)
This essay concerns about the importance of ethical codes in banking in Czech Republic. First part describes scientific disciplines and social conventions in which ethical codes generally belong to. Second part is directly focused in financial markets and banking sector of Czech Republic and it describes particular codes, including an evaluation of its application in practice. Last part presents a research of financial literacy of Czech population and their opinions about ethics in banking.
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Marketing Communication in Pharmaceutical Industry
Koč, Ján ; Lešetický, Ondřej (advisor) ; Kandilaki, Daniela (referee)
The aim of this diploma thesis is to introduce attributes of marketing communication in the area of pharmaceutical industry in the theoretical part. Practical part is focused on relationships between pharmaceutical branch and medical community, including ethical aspects of promotion in the Czech Republic with emphasis on keeping ethical principles.
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Ethical Apects of internatiol relation (Lockean perspective)
Gregárek, Matěj ; Kratochvíl, Petr (advisor) ; Ditrych, Ondřej (referee)
Ethics in the international relations is usually based on the assumption that states represents an ethically relevant subject. The thesis challenges the assuption, that existing states could be legitimized on the general principles of universal ethics in any other way than as a "realm of necessity" and inquires the conseqeuncesof the lack of domestic legitimity on the ethical assertion of the state's conduct abroad.
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Self-regulation in commercial communications oriented to alcoholic beverages in Europe
Sukopová, Jana ; Mikeš, Jiří (advisor) ; Postler, Milan (referee)
The master thesis named "Self-regulation in commercial communications oriented to alcoholic beverages in Europe" compares the approach of particular European countries to ethical self-regulation and its influence to consumers. The thesis is divided into two parts. The theoretical part focuses on explaining basic terms concerning to self-regulation and commercial communications. Significant part is given to the study of current situation in Europe and Czech Republic. The practical part contains the analysis of recent self-regulation activities in the company Plzeňský Prazdroj. This part provides the results of the marketing research, which determinates the current state of self-regulation and activities of the company Plzeňský Prazdroj in consumer's eyes.
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