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Differentiation Strategy of Small Company
Šteflová, Jitka ; Bečvářová, Soňa (referee) ; Koráb, Vojtěch (advisor)
The aim of the thesis is to propose effective and feasible strategy of differentiation. The thesis may be used as a valuable basis for developing a business plan founding or development of the company. According to the information processed in the theoretical part will be an analysis, whose outputs reveal the direction of future strategies and are the basis for the development of a differentiation strategy of small company, including the evaluation of potential risks and opportunities for future development.
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Analysis of the Selected Firm
Kudličková, Barbora ; Janáč, František (referee) ; Hanušová, Helena (advisor)
This thesis analyzes the selected companies. I am going to use in my work analysis dealing with both external and internal business environment, branch environment and also the assessment of the situation in the company for the last three financial years. Individual analysis will be closely specified in the work and deployed in the real company environment . Based on established facts, the ompany will be recommended possible solutions to improve the current situation.
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Business Plan of Restaurant
Ingrová, Lenka ; Klavík, Jiří (referee) ; Heralecký, Tomáš (advisor)
The diploma thesis deals with elaboration of prospectus about the proposal of building a new style restaurant in the particular lokality, consequently in micro-region Novy Dvur. The final prospectus goes from the complete analysis of the market in term of potential customers and also of current competition. By the choice of the introduced project versions I take the investment return into account, cash flow and net present value. In graduation theses also I valorize diversification of the project.
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Analysis of the Selected Firm
Piskatá, Sylva ; doc. Ing. Pavel Zemánek, Ph.D (referee) ; Hanušová, Helena (advisor)
This master's thesis focuses on the company analysis that is doing a business in the field of agriculture particularly in viniculture. The preamble theoretical part is dedicated to the basic theses of selected analytical methods, which are the SWOT analysis, SLEPTE analysis, Porter's analysis, Fundamentals analysis and Quick test. These methods are applied in the practical part. The last part contains the recommendation to improve the present situation of the company.
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Business Plan
Kardinálová, Jana ; Plášek, Lukáš (referee) ; Bayerová, Vladimíra (advisor)
The master´s thesis focuses on a business plan for a small restaurant Kovárna in Bukvi-ce near Jičín. The restaurant is newly established and its capacity has not been yet fully utilized. That is one of the main problems of this restaurant, for which the strategy of a further development is designed with in this thesis.
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The Study of Production Strategy Formation
Voborná, Petra ; Kotačka, Jan (referee) ; Jurová, Marie (advisor)
Every production unit must have a clearly determined production strategy based on the given business strategy. Today’s competitive environment is very tough and demanding and that is why each producer’s success or failure is determined by the correctly chosen productive orientation, technically advanced products and provided services, range of supply and their quality and mostly price as well. What makes firms to improve and optimize their supplies continuously is just dynamic development of the society and continuously growing consumers and users’ requirements. The keen competition on one hand makes the business more demanding, but on the other hand it brings lots of new opportunities. Looking for new ways, new procedures and management methods and especially niches in the given products and services market will bring the coveted strategy advantage. This master’s thesis deals with a change of the current production strategy in a building company, individual production aspects and improving the quality of the production process functionality itself following the objective of the firm competitiveness and business performance improvement. Within the solution I count on an ability to adapt promptly to new market requirements, I suppose that the continuing differentiation strategy will contribute to building a position of a preferential supplier of the chosen narrow market segment for large building firms in the market. Improving every production process component is the prerequisite for further development of the company.
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Business Plan for Establishment of Private Nursery School
Dundáčková, Tereza ; Dvořák, Jiří (advisor) ; Trachta, Václav (referee)
The thesis is a proposal of a business plan for the establishment of private nursery school in the Czech Budweis. Private nursery school shall be established as a limited liability company. The business plan is based on market needs, analysis of the market and the local market, which is characterized by excess demand for the services of pre-school education of their existing capacities. Feasibility and viability is based organizational, marketing and financial plan mainly. Own market space, where competition is eliminated from the game captures the Blue Ocean Strategy.
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Product analysis of Cedro sole ltd. company
Čekan, Viktor ; Vávra, Oldřich (advisor) ; Stříteský, Václav (referee)
This thesis analyses products of Cedro sole ltd., which is a company operating on nail care market in Czech Republic. Theoretical part defines basic terms and brings basis important for practical part. Practical part deals with company presentation, customers and the market company's operating on. This is followed by company's surroundings that describe the current situation on the nail care market. Marketing mix analysis shows ways of price setting, organisation of distribution and the ways of communication. All this is followed by product analysis of the sales numbers, revenues and margin during the studied years. Last part is focused on recommendations to improve sales numbers and market position.
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business plan
Tomko, Marián ; Tuček, Miroslav (advisor)
Bachelor thesis of theme "business plan" describes to concrete business plan of company with limited liability. It captures its organizational scheme and focuses on product and goals in short, medium and long terms. Objective is to introduce over-all business purpose, to analyze market surroundings with usage of theoretical models, and especially, to define its realization possibility via financial analysis. Later, task is also concerning on analysis of strengths and weaknesses of the company by itself. The most important practical contribution of the thesis is the study of economical achievable that proves this business plan to be effectible even in the times of temporary macro-economical stagnation.
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