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Ethics in retail business
VONDRUŠKA, Leoš
The aim of this study was to assess the current state of ethics in retail establishments and to find suitable solutions to improve the situation. In literary part I described the important concepts of business ethics, moral, ethics, social responsibility. I also dealt with business ethics and implementation of codes of conduct, which I explained in more detail in the practical part. In the practical part, I examined the ethical codes of retail companies and for better illustrative there is a comparison of ethical codes of the selected companies. I also stated codes of ethics which are important issues for retail. I stated examples of companies where they can be used.
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Is code of conduct the way for ethical behaviour?
Mintál, Martin ; Džbánková, Zuzana (advisor) ; Sirůček, Pavel (referee)
The main task of my master's thesis is to identify the function of the code of conduct in multinational corporations, it's real gain in the proces of solving various situations and the measure of it's implementation into the supply chain. Through the comparison of two codes of conduct of multinational corporations is shown the measure of involvement and efficiency of standards stated in these codes applicable in real business environment. Theoretical part is an introduction needed to gain an overall knowledge about this theme. Main part is dedicated to code of conduct, it's content, categories and meaning in business. Also the business ethics is involved and the demand for implementation it's principals into business practices of multinational corporations. Practical part uses the knowledge gained from my bachelor's thesis about influence of globalisation on multinational corporation Nike, Inc, which are extended by up-to-date information. The choice of european corporation IKEA has the contribution to comparison and evaluation of codes of conduct of two different companies in wide range of aspects. The main effort is according to the collected information and their further analysis to evaluate the purpose and efficiency of code of conduct in everyday use of companies.
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Comparative analysis of approaches towards corporate social responsibility
Nováková, Hana ; Geuss, Erik (advisor) ; Branžovský, Antonín (referee)
The theoretical part of the thesis focuses on analysis and evaluation of utilization of the corporate social responsibility concept. It describes in detail the sense and content of CSR reports, which are released annually. The work verifies hypothesis, that in the Czech environment the strategy is being implemented in a narrower sense than in developed countries. The practical part refers about results of a few international and national studies dedicated to comparison of the concept domestically and abroad. Previous studies confirm the main hypothesis; the CSR policy is immature in Czech Republic, but is rapidly expanding. The hypothesis is confirmed also by field research, which was performed in four Czech companies that implemented the CSR policy. It was found out that the firms do not use the strategy in its entire extent and issuing reports which would meet international standards is not considered to be a priority for them. The conclusion of the thesis incorporates the assessment of current situation and suggestions for changes.
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The Ethical Aspects in the Business, the Supply and the Demand Relation
ŘEHKA, Martin
The work deals with the comparison of the demand and the supply and also with their relation. First part is focused on the terminology, second on the supply description, third on the demand description and finally the fourth part deals with mutual interrelationship. The goal is to show the good or bad moral behavior and to point to the right way how to reach the best possible overall business strategy.
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A relationship of seller and customer
ŠMAUSOVÁ, Jana
The reason, why I had chosen for my diploma work topic The Relationship between seller and customer, is this time, when powerful competition press upon the firms to improve quality of their products or services, the top management is aiming at the quality of communication with customers, too. They are aware of that good or bad relationship with customer may determine if the firm will be successful or not. For it is necessary to train and motivate employee who communicate with customer, but first-rate direction by management too and to created positive firm cultural which will motivate the employees to longtime and high-quality work and affect at customers, too. In my diploma work I had aimed at factors which motivate customers but employees and management too. The employees and top management, they are links of firm which have influence to work and results of enterprise. In the first part of my work I had aimed at these factors general. I had analysed them and my result is that this factors really influence the relationship between seller and customer. In the second part of my work I had analysed these factors in elected enterprises. For synthesis and comparison of results of firms I had chosen the form of many-criterion rate.
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Business ethics
Rambousková, Zuzana ; Drozen, František (advisor) ; Šípek, Ladislav (referee)
This bachelor thesis discourses an increasing importance of observance of business ethics standards. The aim of this work is to analyse the level of setting up and adherence to standards of business ethics in a bank sector and of failing to keep it. A questionnaire among the employees of the bank institution Česká spořitelna was used as an instrument of research.
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Business Negotiation with South Koreans
Kabíčková, Anna ; Gullová, Soňa (advisor) ; Laschoberová, Libuše (referee)
The Bachelor Thesis is focused on business negotiation with South Koreans. The aim of the work is to analyze factors influencing business negotiating. There are issues from general geographic, historic and politic areas as well as social-cultural characteristics. Understanding of originality of Korean national specifics and sensitive perception of cultural differences is necessity for creation of perspective business partnership with this country. The work is divided into 4 parts: 1st Basic facts about country, 2nd Korean culture, 3rd Business negotiation, 4th Comparison of Korean business negotiation with the most powerful business partners. The fundament of successful International business negotiation is willingness to understand the partner's opinions and different points of view. Without this attitude is practically impossible to reach effective long-term business partnership and mutual satisfaction.
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Ethical and moral aspects of business in Czech Republic
Protivová, Eva ; Gabriel, Karel (advisor) ; Čaník, Petr (referee)
The thesis deals with theme of morality and ethics, especially in business area. Theoretical part describes methods and instruments of integration of ethics into business. Practical part consists of three parts. First part is focused on evaluation of Czech business environment from ethical point of view. In second part author describes results of her survey, which examines primarily ethics code issues. Final part is concentrated on description of small company's business practices and on stakeholder analysis.
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