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Festival of contemporary popular music
Lörinc, Jan ; Flusserová, Lenka (advisor) ; Šindelářová, Irena (referee)
This Bachelor's work deals with project management and planning real project. First part is theoretic. There are explained and described the basic concepts, listed organizational structure and interested parties, described procedures for project management and designed the project life cycle phases. In second, practise part is described the real project. This is a music festival organization with a fixed date of implementation. Everything is written in MS Project. Some outputs from the program are show here.
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Summer festivals in historic buildings
Kmeťová, Markéta ; Riedlbauch, Václav (advisor) ; Hucková, Barbara (referee)
The thesis "Summer festivals in historic buildings" is focused on festivals, their current position on the cultural scene and a brief description of monuments and the possibility of their animation. With the mutual comparison of selected festivals was in the practical part made a model of the Prague Baroque festival. The main goal of the work focused on the identification and description of the major factors that have a direct impact on the success of the festival and their subsequent application in the construction business plan model festival. Characteristics of selected projects, industry and competitor analysis and SWOT analysis provided the information necessary to create a business plan. Information sources were supplemented by quantitative spacecraft to provide feedback on the first year of the Prague Baroque Festival. The conclusion is devoted to the synthesis and evaluation of evidence linking the project with cultural heritage objects, their advantages and disadvantages.
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Jičín - the town of fairytale and tourism
Šarbortová, Kateřina ; Netková, Jarmila (advisor) ; Mlejnková, Lena (referee)
The bachelor's thesis deals with Jičín and festival Jičín - the town of fairytale. First chapter characterizes the importance of tourism, types of tourism, its destination and marketing in tourism. The following part deals with Královéhradecký region, the town of Jičín and its tourist attractions. The next chapter describes festival Jičín - the town of fairytale. The last chapter analyses the influence of the festival on tourism of the town and its surroundings.
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Prague Quadrennial and its marketing and communication effects
Pavlíková, Lenka ; Černá, Jitka (advisor) ; Pařízková, Daniela (referee)
The first chapter of this thesis analyzes the marketing mix of Prague Quadrennial 2011. The following part focuses on marketing communication of this cultural event, reflecting the non-professional public. Based on data obtained from marketing research on the festival's perception and the last year's marketing campaign, the aim of this academic work is to propose possible improvements for the next festival's marketing campaign.
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The proposal of cultural tourism development project in selected upper Vltava region
ŘEHOŘOVÁ, Lenka
The proposal of cultural tourism development in the selected area of the upper Vltava identifies market opportunities of cultural tourism in the region, determines the optimal technical and the property providing for the project and defines the financial options. The aim of the project is the development of cultural tourism, the highlighting of the area and in the future, an attracting new participants in cultural tourism by untraditional way and the promotion of artistic creation.
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Influence of the Festivalpark on Regional Developement of Hradec Kralove
Kejklíček, Martin ; Macháček, Jaroslav (advisor) ; Kouřilová, Jana (referee)
After reading the thesis, the reader is acquainted with terminology of tourism and its fundamental topics. Furthermore, correlation between culture and tourism will be explained. Culture as one of the significant tourism inducements. It brings plenty of both positive and negative influence on the environment, which is closely outlined. The presented work focuses on the town of Hradec Králové which is described in details, particularly from the point of view of population, economy, infrastructure and culture. The pivot of the thesis is the culture area Festivalpark which is located at the suburbs of Hradec Králové. The work deals with history of the area, its specifics and main events which have taken place in there. Both positive and negative influence of the Festivalpark on Hradec Králové will be assessed by the SWOT method on the basis of the work with data, collected from all accessible subjects who are affected by the existence of the Festivalpark.
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Communication Model of Local Nonprofit Project
Těhlová, Milada ; Hucková, Barbara (advisor) ; Hanzlík, Jan (referee)
Bachelor's thesis "Communication Model of Local Nonprofit Project Festival One World Benešov 2011" is focused on theory of communication model that involves analysis, targets, target groups, strategy, tactics and evaluation and consequent application of theoretical model on local nonprofit festival type project. In the theoretical part, the formation of communication model is depicted. The part concerned with corporate social responsibility and fundraising is detached and scrutinized more closely. One of the chapters is also devoted to sponsoring. Furthermore, the thesis describes the human rights documentary film festival One World, its specifics and the manner of functioning in the relationship towards the regional festivals, which take place within the frame of One World. Regional festival One World Benešov 2011 is inspected in more detail. The practical part concerns itself with employing the theoretical model on the regional festival One World Benešov 2011. The issues discussed involve assessment of practical application of communication model and overview of advices and recommendations for festival year 2012.
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Musical life in Telčsko - past and present
VYVADILOVÁ, Hana
This diploma thesis gives a comprehensive picture of musical life in Telc, its personalities, music and festivals. The circumstances are recognized of their creation, described their activities and current status. Attention is also paid to other circumstances and conditions of musical life in Telc.
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Cultural Policy in Hradec Králové and its outputs
Struhařová, Michaela ; Tyslová, Irena (advisor) ; Hucková, Barbara (referee)
This Bachelor paper, entitled " Cultural Policy in Hradec Králové and its outputs" is a description of cultural policy in Hradec Králové, definition of their aims and financing. The tendency is to point out the changes which the cultural policy of the city came through in the past and also to evaluate a level of communication between the municipal council and citizens. At the beginning of the twentieth century Hradec Králové was called " The Salon of the Republic", especially because of its architecture. Except the distinguished architecture Hradec Králové has also the rich cultural history and it will be very exciting to deal with that to what measure is the influence of these aspects on nowadays Hradec Králové and how the city takes care of this cultural heritage.Culture is an important part of the life in Hradec Králové and a lot of cultural actions like festivals, concerts or exhibitions that are described in the text are organized here. Part of the paper is also a case study of the theatre festival called "Theatre of European Regions".
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