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Comparison of Prices and Positioning of Fashion Brands in Selected Countries
Hájková, Kateřina ; Říha, David (advisor) ; Handl, Petr (referee)
This Bachelor thesis focuses on the different prices of clothing and positioning of three selected fashion brands in the Czech Republic and the United States of America. It analyzes individual prices of goods by comparison within the chosen countries and then examines consumer perceptions of brands by method of questioning. It also defines the different campaigns of selected brands and their focus on a particular type of customer. The aim of this work is to analyze how much the prices of goods vary and analyze the factors that affect customer's perception of brands in the selected countries.
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The compare of M. Lipman?s and O. Brenifier?s methods to philosophizing with children
HUBENÁ, Lucie
This bachelor thesis focuses on Philosophy for Children (P4C). Outline of this issue describes in the first part of this study. The main aim of thesis is compare two approaches to philosophy with children. The study deals with starting point for ways and is looked for their differences. Lipman's and Brenifier's methods is confronted (main issues of methods, teacher?s position and his role during the philosophizing with children). The thesis deals with conversation, discussion and dialogue during philosophical search and describes important field of development all personality performers. The thesis endeavours to suggest possibilities of combining both methods. The reasons for this connection is presented. In the practical part of study, actual implementation of connection of Lipman?s and Brenifier?s methods is described.
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Social environment and its influence on consumer’s choice of brand of sports clothing
Kolov, Maksym ; Koudelka, Jan (advisor) ; Pešek, Ondřej (referee)
Goal of this Bachelor Thesis is to review factors of social environment, which have an influence on consumer behavior during his choice of brands of sports clothing. For these purposes different types of analysis will be used- literature analysis and its review in theoretical part of the work; analysis of MML-TGI database and tables interpritation; market analysis of countries with different consumer culture and social environment; own analysis with the survey for further understanding the factors of social enivronmet, which have an influence on consumer while choosing a brand of sports clothing.
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The research of effectiveness of advertising in JOY magazine
Murcková, Lucia ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
Main aim of this bachelor's thesis is to estimate and to assess the effectiveness of advertising in JOY magazine. In my study I am trying to determine press in comparison with other medias and to advocate its importance as an advertisement carrier. The task of thesis is also to point out which values press advertisement can offer and what its minuses are. Furthermore, I want to establish conditions under which the effectiveness of press advertising is increased and support them by data coming from research. As a technique of research I used interrogation. Thesis is divided into theoretical and practical part.
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Modern Methods in Quantitative Marketing Research
Tahal, Radek ; Koudelka, Jan (advisor) ; Vaníček, Tomáš (referee) ; Cihlář, Jiří (referee)
Private business subjects are characterised by their continuous effort for increasing their market position. Therefore they are permanently monitoring their own sthrengths and weaknesses, and they are also monitoring their competitors´ behaviour and customers´ needs and wishes. Such pieces of information can be received by analysis of business surroundings and from custommers´ opinion. Activities like these are called marketing research. The research should include all aspects that influence the way of perception of the company by any other market subject, or even the atmosphere inside the company. Information received is valuable for managers and their decision-making. Marketing research is a dynamicly developing field where new findings of social sciences are permanently applied. A significant developement in this field was reached mainly in last years. It is a result of the rapid progress of information and communication technologies. Modern forms of marketing research often use the Internet for collecting various information on the market.
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Evaluation of the inquirers in market research
Macura, Milan ; Hebák, Petr (advisor) ; Průšová, Petra (referee)
This Diploma work is focused on evaluation options of quality of inquirer work in marketing research. Assigned task was founding proper indicators, which will help the agencies to assess if and how much the inquirers fulfill the requirements laid on them. First part contains the description of known standards and biases, which occur during marketing research. Bias indicators, which were the main goal to identify and formalize, are described in the second part. These indicators can serve as a guide to expose low quality inquirers. The constituent part of this work is an example of data analysis of real project, where the construction of some of these indicators has been described. This analysis confirmed the assumption that the data analysis should be inseparable part of every marketing research project, because low quality and cheating inquirers can be exposed on its base. Results presentation and suggestions for better checking of the data obtained by the inquirers in the field can help agencies to obtain more quality data and therefore make better and more trustable conclusions of market research projects.
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Analysis of Consumer and Buying and Behaviour in terms of Biofoods
HLADÍKOVÁ, Soňa
The bachelor work is implicate in solving to research intention ZF JU MSM 600 76658069. It is produkt of own research, that was intent on buying behaviour in terms of biofoods. The research was carried out in South Bohemia district and 210 informant were asked. Consumer are interested in biofoods and they buy them. They prefer them of health reasons. but they miss more informations about biofoods.
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