|
|
Trends of the consumer behaviour during the global economic recession: Detailed image of the Czech consumer
Kadilák, Michal ; Chytková, Zuzana (advisor) ; Stříteský, Václav (referee)
The main goal of this bachelor thesis is to explain the perfumes consumption trend in the Czech economic background and its differentiation from other, mostly savings-oriented trends. I am interested not only to describe the main signs of the trend, but I will also focus my research on unveiling hidden motivators inside consumer himself/herself. To fulfill this assignment, I chose the methods of qualitative market research to gather and interpret relevant data. Research itself was conducted with 5 consumers using individual in-depth interviews. During interviews, I was consecutively realizing the differences between general consumption pattern during the crisis and the consumption of perfumes, as one of the factors of self-presentation. By the end of the research, all the main drivers of consumers spending towards this specific category were identified. All findings were compared and connected to the theories of well known experts in the field of customer behaviour study, Cooley's "looking-glass self" and Belk's -- "extended self". The perfumes consumption trend confirmed its existence in the Czech Republic among respondents and has shown its tight correlation to consumers' identity and personality.
|
|
| |
|
|
Modern Methods in Quantitative Marketing Research
Tahal, Radek ; Koudelka, Jan (advisor) ; Vaníček, Tomáš (referee) ; Cihlář, Jiří (referee)
Private business subjects are characterised by their continuous effort for increasing their market position. Therefore they are permanently monitoring their own sthrengths and weaknesses, and they are also monitoring their competitors´ behaviour and customers´ needs and wishes. Such pieces of information can be received by analysis of business surroundings and from custommers´ opinion. Activities like these are called marketing research. The research should include all aspects that influence the way of perception of the company by any other market subject, or even the atmosphere inside the company. Information received is valuable for managers and their decision-making. Marketing research is a dynamicly developing field where new findings of social sciences are permanently applied. A significant developement in this field was reached mainly in last years. It is a result of the rapid progress of information and communication technologies. Modern forms of marketing research often use the Internet for collecting various information on the market.
|
|
|
Attitudes of Roma parents to education of their children in Pre-School Education program at the Youth Salesian Center - a centre for children and youth in České Budějovice
KOLÁŘOVÁ, Lenka
This Thesis is focused on the attitudes of Roma parents to the education of their children in the pre-school Education program at the Salesian Centre a centre for children and youth in ČB. The Thesis describes the Roma people, their ethnicity and cultural diversity and their relation to education. It also describes the Salesian community, their Centre for children and youth in ČB, its establishment and programs focused on the pre-school age-range. It follows the pre-school education curriculum in the Czech Republic. The practical part of this Thesis includes methodology of research and grounds for its usage, description of research and data evaluation. The conclusion includes a discussion about established parents attitudes to Education together with the literature and some recommendations for an adjustment and an improvement of the pre-school program, which is set up correctly, nevertheless the research shows some suggestions which could have led to the Program attendance increasing.
|
|
|
The Centre JANA Domazlice and it´s client´s ethical motivational aspects of becoming a prostitute
NĚMEČKOVÁ, Kateřina
Women, who earn a living as prostitutes, have their own needs, hold certain values and want to fulfil their objectives. The purpose of my work is to make these values and objectives specific and compare the results with fact given in specialized literature. The first part of my work makes basic for the quantitative research. There are chapters about phenomena which can influence the step in prostitution. Secondly, there is a description of motivation phenomenon. Additionally there is a chapter about specific motivation aspects leading to prostitution behaviour. The practical part shows the summary of theoretical data and creating assumptions. All the information are reflected in questions which are involved in these half-structured interviews. All interviews were hold with clients of JANA Centre in the Czech Republic and with clients of Kassandra Centre in Germany. There is the congruence between data gained from my quantitative research and data published in specialized literature. Women working for sex business are not a group which would be easily generalized. Each person experiences various circumstances and all these conditions diversity of their behaviour. Respondents advocate similar values and want to reach suchlike objectives. These is first of all a normal family, a normal job and own children. This term "normal" means for these women a full family and any other job except prostitution.
|
|
|
Is the level of secondary school graduates declining?
BENDOVÁ, Bronislava
The thesis is focused on the general level of education of secondary school students, especially in terms of its stability, or vice versa its changes. The attention is paid to the most important factors involved in the process of education and general knowledge and skills of today´s students. The thesis sets out to meet the theoretical bases of education and then present the resulting theory, which is based on qualitative survey. The theoretical part deals with the definition of education, their functions and defining the main institutions and factors, which are involved in the education learning process. The practical part is based on a qualitative survey, which was conducted through structured interviews with open questions that were carried out with secondary school teachers from different types of schools. The data collected from these interviews was examined by grounded theory, and then analysed. This thesis, in the practical part, shows a new theory explaining the surveyed area.
|
|
|
The role of gypsy mentors in rehabilitating socially excluded families claiming to belong to the Romany minority in the Region of South Bohemia.
NOVÁKOVÁ LOJDOVÁ, Leona
Gypsy mentors deals with lay gypsy persons trained to support and assist gypsy families in their attempts at acquiring social skills needed to tackle difficult situations in life that threaten the proper development of gypsy children and youth. The mentors are members of the gypsy community like their clients and share with them their language and culture. The paper provides a summary of both historical and current aspects of gypsy existence in the Czech Republic, their tribal structure and family lifestyle. Special attention is paid to the issues of social exclusion. A brief account is given of history, mission, objectives, activities and some selected projects of the civic Association for Probation & Mediation in Justice. Moreover, the paper offers a list of principles and areas of activities pursued by the Czech Republic Probation & Mediation Service and by the Department for Social & Legal Protection of Children. The paper aims to explore the issues of field work done by the gypsy mentors (i) in helping the challenged gypsy families threatened with having their children or youngsters taken away to be brought up at care institutions and (ii) in assisting young gypsies put under administrative orders. The practical part of the paper employed the method of a qualitative survey of a case study. The required data were obtained through detailed semi-structured interviews with the mentors followed by the secondary data analyses.
|
|
|
Educational Methods Used in Salesian Youth Centres in the Czech Republic
MACÁK, Libor
The thesis deals with educational methods as a central element of the educational process as well as one of the original concepts of work in the Salesian youth centres from the standpoint of leisure studies. It is based on a qualitative research conceived as a content analysis of project documents of eight chosen youth centres. In the introduction, the concepts used are delimited, the problematics of Salesian youth centres in the Czech Republic and of educational methods practised there is theoretically presented. In the second part, the object, methods, process and results of the research are described. The other three parts are a synthesis of the knowledge gained in the analysis of the texts, complemented with information from other documents. These three parts describe thoroughly the concepts of education in Salesian youth centres (subjects, objectives, means, organisation forms and methods of education). In the crucial fifth part, treating educational methods, the lack of due attention to the educational methods in the examined documents is noticed.
|
|
|
The Family of a child with specific learning disorders
ŠTEFANOVÁ, Jana
The thesis follows the family context of specific learning disorders. The theoretic part describes the problem of specific learning disorders, their tokens, causes, diagnostics and corrective remedies. The thesis also focuses on role of parents in the context of the problems of learning disturbances and of the stress that is connected with these problems. Experimental part follows the families of children with learning disturbances. By virtue of qualitative research it describes how the parents accept the learning disturbance diagnosis of their children, how they approach to the remedy and how they manage the problem of stress. The last part is made up by supplements containing the illustrations of interviews that have been used during the research.
|
|
| |
guest ::
