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Proposal of Business Strategy of SBU
Polúch, Eduard ; Dočkal, Emil (referee) ; Zich, Robert (advisor)
The main subject of this thesis is creating a proposal of business strategy of SBU. The work includes theoretical knowledge related to the issue of the proposal of business strategy and strategic analysis of the current state of SBU. The outcomes of the thesis are the processing and evaulation of the real proposal of business strategy, which will be the basis for subsequent implementation.
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Proposal od Activities Improving Competitiveness of Company
Uhlířová, Jana ; Kruntorádová, Markéta (referee) ; Zich, Robert (advisor)
The diploma thesis is focused on the creation of measures which lead to the competitiveness increase. It clarifies the terms in the competitiveness and competitive advantage field. It observes the Mironet.cz company, which is specialized in the sale of information technology devices, and it analyzes the company environment. On the basis of analyses, measures leading to competitiveness increase of the company observed are suggested.
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Development of Competitiveness of Company
Horká, Lenka ; Mucha, Martin (referee) ; Zich, Robert (advisor)
The thesis titled Development of competitiveness of company deals with arrangements for a café in the city center leading to the strengthening of its competitiveness. First, it analyzes the internal and external environment and evaluates customer satisfaction questionnaire. The results of these analyzes are summarized in the SWOT analysis. Based on the information measures are proposed, which should contribute to increasing the competitiveness of the company.
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Marketing Management of a Company
Hojstričová, Ivana ; Bielčiková, Iveta (referee) ; Chalupský, Vladimír (advisor)
This master thesis focuses on analyzing the marketing management company Diplomat Dental Ltd. The aim of this work is to analyze the application of marketing management in the company and considering the facts suggest solutions that will lead to an increase in marketing activities and the total company running. The company is analysed from the internal and external aspect through marketing analyses as marketing mix, value chain analysis, SWOT analysis, SLEPT analysis and others.
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Increasing Competitivenes of Company by Suggestions of Changes in Marketing Strategy
Mácová, Romana ; Cikánek, Lukáš (referee) ; Zich, Robert (advisor)
The aim of this master thesis is an analysis of choosen company and its competitiors, from which will be created proposals for changes in the primary marketing strategy, to increas their competitiveness which will lead to a strenghtening its positron in the market. The theoretical part of this work contains survey and elaboration of the appropriate materials and theory which are needed for successful realization of the chosen objectives. The practical part is dealing with the analysis of current marketing promotion and formulation of proposals for its efectiveness.
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Development of Competitiveness of Company
Gregorová, Jitka ; Pokorný,, Pavel (referee) ; Zich, Robert (advisor)
Diploma Thesis called “Development of competitiveness of company” deals with Hotel Arigone*** precautions for the hotel competitiveness improvement. The precautions were designed after reviewing of analyses data and evaluation of surveys which were the base for SWOT analysis adjustment. These precautions include location utilization, environmental measures, event marketing and stay packages.
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Corporate Competitive Strategy
Vyskočilová, Monika ; Stružková, Martina (referee) ; Bartes, František (advisor)
The diploma thesis is focused on creating a competitive strategy that is active in sales of jewelry and watches. The thesis analyzes the current situation of the company, examines the environmental factors acting on the company or individual processes within the enterprise. Through the goals and results of competitive advantage is leading the work to design a competitive strategy and its implementation over time.
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Corporate Competitive Strategy
Weberová, Martina ; Herman, Ján (referee) ; Bartes, František (advisor)
The main goal of this thesis is to define factors, based on external and internal analysis, which affect potential success of actual manufacturing concern and design strategical recommendations, which offer evaluation and possibilities of future development to the company management. This thesis is divided into three parts – theoretical part, analytical part and project part. Basic terms, used methods and analyses of external and internal influences are described in the theoretical part. These methods are applied on the actual manufacturing concern in the analytical part. Suggested alternative solutions are described in the project part. The most suitable alternative is defined in the closure.
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