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An application for color coordinate transforms and color mixing
Jurzykowski, Michal ; Štukavec, Radim (referee) ; Slanina, Martin (advisor)
The most important human sense is sight. We can see thanks to eyes, which are very sensitive on small part of electromagnetic wave. White sunlight contents all the spectrum visible. By decomposition of white sunlight we get colour spectrum. We recognize colours by cones, which are sensitive on red, green and blue spectrum of white light. Informer times it was denited many colour models, which have been using additive and subtractive method od mixing colours. One of the first models which were matemacily defined was CIE 1931, also known as XYZ. Together with this model was created xy chromatic diagram for displaying of colour space. Best known colour models are RGB and CMY. In TV technics is used model YUV. Models HSV and HSL are more intuitiv. This models have three basic parameters: hue, saturation and brightness.
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Monitoring of changes of drinking water quality during accumulation and distribution
Vaňková, Jitka ; Dolejš, Petr (referee) ; Mega, Jaroslav (advisor)
Theoretical part of the diploma thesis purveys information on drinking water and quality requirements, changes of drinking water quality during distribution and accumulation caused by disinfection, chemical processes, corrosion of constructional materials, incrusting solids, biofilms, nitrification of ammonia nitrogen, sediments in pipelines, elution of harmful matter. Attention was given to drinking water quality indicators which are associated with changes in drinking water distribution systems. In experimental part are studied changes of drinking water quality during distribution on the basis of selected drinking water quality indicators. There is specifically chemical oxygen demand, concentration of iron, manganese, ammonia ions, nitrites, nitrates, chloroform and chlorine. For periodical monitoring were selected suitable locality within the framework of Brno distribution system; for illustration were taken water samples from distribution systems of drinking water treatment plants Švařec, Vír, Štítary and Mostiště. For selected methods of analytical determination of above mentioned drinking water quality indicators are presented their characteristics. Obtained information on drinking water quality is mentioned in tabular and graphical form.
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The Free Time Centre of the Sports Activities Brno - Komárov
Mikulášek, Petr ; Pospíšil, Zdeněk (referee) ; Boháč, Ivo (advisor)
LEISURE CENTRE of SPORTS ACTIVITIES In Brno-Komárov Leisure Centre is located in the Center CITY DISTRICT Brno-Komárov, where their function is absolutely ideal. It is located on the continental divide the "old Komárov" (terrace houses) and the "new Komárov“ (Panel housing estates). Its location offers very easy, short and safe distance and therefore available to all. At the same time visually concluded was created by the Church. Giles, creating a small square in the Centre of the MUNICIPAL representative, which miss here. The idea of the concept is - response to longitudinal settlement in the form of high concrete blocks, in the form of organic in which, even for the eyes of the top balconies and Windows offers pleasant views of the elegant organic shapes inducing natural environment in "concrete town". - create an interesting space, that it is impossible to visually accommodate from a single location, but attracts the visitor to explore, where each movement open up new views and vistas - create a hidden but easily accessible location, offering a peaceful setting in the heart of busy urban traffic in particular. The complex is made up of a few nuggets of larger or smaller dimensions, which in itself always skrývájí a specific function. All are then linked by generous ground floor in which are located in areas of technical and sanitary facilities, and in a couple of rooms reserved for the management of the Centre. Due to their location in the middle of the Prism, are illuminated by a smaller Atrium. The Center is primarily focused on sports activities, which today enjoy great popularity at the same time, however, is relatively small.This is a climbing, which people desire for nature, and in opposition to parkour, which nurtures the spirit and body in an urban environment. On their own but also advocates of traditional sports. The Centre offers a large room for activities, of course, a calmer character as is sitting with his friends, playing board games, billiards, table football, or other activities, supported by a range of smaller snack on the bar. In addition, in the Centre of reserved space either to study creative formation, work on your computer in the form of smaller classrooms, but also larger Lecture Hall, which is available for the holding of cultural events or interesting lectures. Finally, there's a café serving small snack and space to relax with views of the local church with outdoor seating on the square, or views to the opposite side to sports activities. The ability to make parenting moments while waiting for the end of children's games. The Center is, of course, accessible and open to possibilities of larger or smaller events, cultural and social life (concerts, balls, lectures, meetings, etc.) With regard to the character of the building is taken to a pleasant environment for children outside as well as inside, and therefore, it is proposed as a Center loft in the passive standard, which uses the means for sustainable development. The elegant structure of wood trusses glued-in is clearly visible in the Interior and at the same time with a pleasant interior climate offers very pleasant, natural and healthy environment for children, which is also trying to elicit from the bowels of prefabricated houses and from computer screens to healthier activities, to social life.
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Neuromarketing and analysis of purchase decision according to special typology of the costumer
Jarolímová, Nikola ; Pešek, Ondřej (advisor) ; Jančík, Jaroslav (referee)
The Bachelor's thesis on the topic of Neuromarketing and analysis of purchase decision process according to special typology of the customer is focused on the use of neuromarketing methods in practice. Neuromarketing is one of the marketing research methods and it represents the combination of neuroscience and marketing. This Bachelor's Thesis aims to analyse the use of neuromarketing methods in marketing communication based on the psychophysiological research which measures responses of respondents and emotional system Limbic. The Thesis is based on certain neuromarketing research output. The data employed in the thesis are collected by participating on a research in a company eMerite, survey and further research made by the author.
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Possibilites of improving the quality of beef by ageing
BENEŠ, Karel
Internal and external factors affect the quality of meat, however ageing affects final product. Main objective of this work was to determine the effects of ageing on selected physical factors (pH, colour, water holding capacity and texture shear force) which affect meat quality from consumer and further meat processing perspective. Measuring of those factors was performed in periodical time sequences (one day post-mortem and 14 days of ageing) and factors of raw and heat-modified meat were measured. There were two hundred and fifty-eight samples from Czech pied cattle used in research. Musculus longissimus lumborum et thoracis (sirloin) was analyzed. Statistically high shear force difference (P=0.001) was identified at heat-modified and aged samples (decrease from 22.574 kg to 14.885 kg). Decrease of shear force during ageing of raw meat samples was observed at normal pH (pH < 5.8) beef ? from 6.403 kg to 5.982 kg. Correlations between pH and water holding capacity was found at samples which undergone ageing (r = 0.879 ***) and also at one day post-mortem samples (r = 0.872 ***). Middle correlation was observed between colour and pH at all colour parameters ? L* (r = -0.479 ***), a* (r = -0.478 ***) and b* (r = -0.581 ***). Water holding capacity and pH have influence on shear force of raw beef and also heat-modified beef; this was confirmed by correlation analysis. Lightness (L*) and water holding capacity affect heat-modified samples texture which was confirmed with multi-regression linear analysis (R2 = 0.565). As shown above the influence of meat ageing on quality parameters is high and properly aged meat from young bulls has better texture values. If the aged beef will be sold regularly it could be expected that consumer demand will increase especially due to remove the inconsistency of the quality of beef.
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Graphic Activities of Children at the Beginning of Their School Attendance
RODOVÁ, Jana
This bachelor work deals with the issues of the creative expression of pre-school children and early school-age children. The theoretical part of consists of psychic analysis and development of the creative expression, diagnosic methods dealing with the drawing, symbolism of the drawing and even a colour-talk in children´s creative expression. The practical part works up with a analysis of the childen´s art pieces on both sides, the formal and the content, and compares these drawings together with the children´s age and sex.
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Presentation of the company and their products using various graphical techniques and procedures
Stejskal, Jiří ; Šedivá, Zuzana (advisor) ; Benáčanová, Helena (referee)
The essay addresses the issues of the proper principles of company presenting from the perspective of corporate indentity and options of product presentation. First part of the essay is devoted to the topic of expressing certain traits with graphic procedures, which are demonstrated on concrete examples. We are going to deal with issues of dynamics, power, simplicity or complexity and colour. Further away essay is devoted to the issue of creating of individual elements of company design - corporate brand, business cards and approaches paper as a portable media. Then essay is devoted to comparison of suppliers of company design, reflects the difference between tradesman graphic designer and major graphic studio and also mentions basic computer applications, which are suitable for creating graphic elements. The second part of the essay is devoted to comparison of various web portals in terms of their presentation, clarity, colour balance, but mainly in terms of product presentation with usage of various graphic techniques, product description and related issues of navigation menus. The conclusion of the work is devoted to new trends in area of product presentation. Portals for comparison were intentionally chosen with various specializations and there are new techniques of presentation mentioned for each one.
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Relationship situation
HEJDOVÁ, Petra
The presented diploma thesis focuses on artistic rendering of my relationship with mother, mainly in terms of colour expression, which I see as crucial. The work is divided into two parts, the practical part and the theoretical one. The theoretical part deals with psychology of colours and their impact on a human being. The practical part consists of six large-scale acrylic paintings painted on canvas, description of my individual artistic development and sources of inspiration.
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