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Exploring Possibilities for Further Development of Tourism on Jaroměřice nad Rokytnou State Lock
Kafková, Pavla ; Syrovátka, Oldřich (advisor) ; Petr, Radim (referee)
This bachelor thesis is focused on the situation of the castle in Jaroměřice nad Rokytnou in the summer of 2010. In the theoretical part there is described tourism, its forms, types and history. The thesis also describes cultural tourism, its benefits and restriction. It also describes cultural destinations and their typical products --exposition. At the end of my theoretical part there is explained the marketing of tourism where belongs also the research of market in the area of tourism and communication with the public. In the practical part there is described the research of views of visitors in more detail. In the questionnaire there were questions concerning the satisfaction of visitors with sightseeing tours and other services provided by the castle. A typical visitor -- respondent and recommendation for the state castle of Jaroměice nad Rokytnou was described on the basis of the questionnaire.
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Vyšehrad and tourism
Hrubá, Barbora ; Netková, Jarmila (advisor) ; Mlejnková, Lena (referee)
The batchelor thesis focuses on a tourism in the Czech republic, on incoming and domestic tourism in czech regions, especially in Prague. Main aim of the thesis it to analyse and evaluate the visit rate at Vyšehrad and also its revenues from statistics, find out possible weaknesses and propose a solution.
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A usage of cultural facilities in tourism development on case of selected museums in the region of Třebíč
FLORIÁNOVÁ, Lucie
The aims of thesis were analyze supply and demand of tourism and to complete the products for selected segment of visitors and to suggest possibilities of communcation and cooperation cultural facilities and sector of tourism in the region of Třebíč. The thesis includes several parts. The first part is a theoretical part, which provides basic theoretical information. Another part contains an analysis of tourism offer in the region of Třebíč. In the next part of thesis was performed marketing research of cultural facilities in the region of Třebíč. Another tree SWOT analyses were performed. This information led to the development process of tourism in the region of Třebíč.
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The analysis of the structure of music festivals´ visitors and new festival project
ŠERPÁN, Adam
The master thesis analyzes the structure of multi-genre music festivals´ visitors and on the base of this analysis, a part of marketing mix of concrete festival is proposed to be modified. This modification is primarily focused on communication mix. Music festivals are the product of tourism. This is one of the essential ideas of this master thesis. Festival is a service - nonmaterial product, so there must be reached the maximal efectivaty of the communication with the music festival customer - visitor. The secondary goal of the master thesis is proposal of the realizatoion of multi-genre music festival in České Budějovice. This goal is almost achieved, when local authority has expressed the agreement with this project.
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The proposal of cultural tourism development project in Třeboň region
VOCHOZKOVÁ, Lenka
The objective of this Diploma Thesis is to draft a project of cultural tourism development in Třeboň region. Quantity of ponds and water courses are typical for this territory, and it also parades with a number of water mills that are architecturally or technologically valuable in terms of historic monuments. Despite their value they are not used as touristic sites and that is why to draft a project of Museum of miller's craft Mill of Spolí is a constituent of the Thesis. The sense and the objective of the project are to provide public access into the existing building of the Mill of Spolí as a technical monument. Museum exposition and practical demonstrations of mill machinery should improve the visitors' knowledge and it should inform them about the history of miller's craft and about the history of the Mill of Spolí itself. By these means the fame of Czech miller's craft as one of the traditional elements of country settlement should be reminded.
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Cultural heritage and development of tourism in Bechyně region
ČERNÁ, Iva
Tato práce se zabývá kulturním dědictvím v rozvoji cestovního ruchu {\clq}qBechyňska`` a jejím hlavním cílem je zhodnotit kulturní dědictví v rozvoji cestovního ruchu. Práce sleduje projevy dědictví jako předpokladu cestovního ruchu v celé oblasti i v jednotlivých obcích a pokouší se odpovědět na otázku, zda existují rozdíly v předpokladech cestovního ruchu mezi jednotlivými obcemi zkoumané oblasti. Dále hodnotí úlohu kulturního dědictví v potenciálu rozvoje cestovního ruchu jednotlivých obcí {\clq}qBechyňska``. Snaha nalézt odpověď na otázku, proč lidé spotřebovávají produkty cestovního ruchu, je jedním z hlavních témat výzkumu (PIZAM & MANSFELD 1999), protože je to právě motivace, jež je vnímána jako hlavní determinant chování turistů (PIZAM & MANSFELD 1999). Tato práce se také pokouší odhalit důvody cest na dovolenou v České republice a význam jednotlivých charakteristik cílového místa při výběru dovolené. V neposlední řadě se zaměřuje na image atraktivit.
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Cultural heritage and development of tourism in Orlík region
VLASÁKOVÁ, Veronika
The aim of this work is to evaluate the cultural heritage in the development of tourism in the region of Orlicko. For studying, there were used secondary and primary data. Thanks to marketing research, we got 1,584 valid questionnaires. There were used computer programs (MS Excel and Statistics Cz v. 6) for data processing. The data interpretation tools used descriptive statistics and the analysis of testing hypotheses. There was conducted field research of the area. The monuments were entered into the newly formed layers of geographic information system Janitor in the form of polygons. In the region of Orlicko, there exist more than 130 cultural monuments in 21 types. These results confirm the presumption about diversity of the structure of assumptions heritage tourism. This diversity is also noticeable in the villages of the defined area. More than 5 types of monuments offer urban areas Varvažov, Čimelice, Orlik nad Vltavou and Mirovice. In the first four there is localized at least one attraction of a greatly importance. These communities also show the highest potential. It was demonstrated, that the importance of cultural heritage in the areas is different. There were found significant differences in the motives and characteristics of the target site, which affect the choice of place of holiday. These differences were detected in groups partitioned by gender, level of participation in cultural and historical attractions and by their interest in history. The main motives for holiday were: to release from everyday life and work, visit interesting places and get them known. Participants wish to leave their homes for having fun and change the place. The importance of cultural and historical attractions in the locality is increasing in conjunction with participation in cultural tourism and the increasing interest in history. The same tendency can be seen in knowledge as a reason for holiday. When the holiday place is selected the highest importance is: natural environment, the existence of historic cities in the region, a healthy environment, the possibility of refreshments and meals, and bathing options. For women, it is more important the existence of the cultural and historical attractions in the region and associated motives, than for men. In the designated area, there are high requirements for the use of cultural heritage in the development of tourism. Major attractions are concentrated in several villages. The region is not primarily associated with the culture; the motives of visitors are more connected with recreation. There is also possibility of developing cultural and historical attractions as a source of secondary supply.
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Analysis of Cultural Tourism of Andalusia
PAVLÍKOVÁ, Lucie
The object of this bachelor thesis is an analysis of tourism of Andalusia with a view to cultural tourism. The aim of the work is to demonstrate a huge number of social attractions of the region of Andalusia and manifest the fact that these social attractions are underrated by Czech tourists in comparison with natural attractions. The opening chapter deals with geographical, historical, administrative and economic characteristics of the region. The following chapter presents an introduction to the tourism of Spanish Andalusia as well as its analysis. The crucial parts of the work are the chapters presenting Andalusia as a tourist region and describing its cultural potential and attraction. In the final part of the thesis there are presented the analysis of tours to Andalusia offered in the Czech market and the interpretation of results of market research {--} knowledge of Czech people concerning the territory of Andalusia.
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A usage of cultural atractivies of tourism in Klatovy area
VORÁČEK, Lukáš
Bakalářská práce se primárně zabývá analýzou kulturních atraktivit, památek a přírodního bohatství na Klatovsku. Patřičná pozornost byla věnována i ubytovacím a doplňkovým službám, které s daným tématem úzce souvisí. Jedna kapitola byla vymezena spolupráci v rámci EU. Vlastní výzkum (terénní šetření), kterým byla identifikována přání turistů a zároveň odhaleny nedostatky, vedlo k provedení opatření, která by vedla k odstranění překážek bránícím dalšímu rozvíjení cestovního ruchu dané destinace.
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