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Modernity as Monstrosity: Sociological Testimony of the Modern Auctorial Myth 2011
Lošťák, Dalibor ; Činátlová, Blanka (advisor) ; Storchová, Barbara (referee)
This paper presents the methodology and theory needed for a narratologically and linguistically oriented comparation of chosen texts that belong to different declared genres, eventhough they do share a substancial amount of characteristics in the author's opinion. This methodological and linguistic apparatus is then used for a brief pilot study of the specific texts with a special regard to correspondence and difference in the language and narration of these texts. The key metodological instrument presented in this paper is the contruction of the continuum defined by the abstract opposites of "instrumental" and "literary" language and then relating of this continuum to the theory of information. The paper presents narratological approach oriented towards the relation of science, narration and society as a theoretical basis for the study of character of narration in the chosen texts. The outcome of the pilot comparation, based on this theoretical and methodological apparatus, is in the grasping of language and narration in the compared texts with regard to the idea of ideal text and its characteristics. Keywords: sociology, novel, language, narration
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Hand-down narration and the Czech Chronicle by Václav Hájek z Libočan
Česká, Jana ; Kubišta, Albert (advisor) ; Andrlová Fidlerová, Alena (referee)
The thesis defines on the base of analysis The Czech Chronicle of Václav Hájek from Libočany and it's comparison with five selected sources (Kosmas' Kronika česká, The work of so called Follower's of Kosmas, The Chronicle of so called Dalimil, The Zbraslavská Chronicle and Eneas' Silvio's Historia Bohemica) the term "narace" (derived from narration), which is introduced for enclosed epic storyline found in Hájek's work. It finds relation amongst "narace", rhetoric tradition and local historiography and this way tries to place The Czech Chronicle back to the understanding of development of national literature, from where it was excluded by positivistic historians on the end of 18t h and during 19t h century. [Author's abstract]
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Postmodern Characteristics of KURT VONNEGUT
Adamová, Kateřina ; Klumparová, Štěpánka (advisor) ; Kubíček, Tomáš (referee)
This thesis analyzes narrative strategies of Kurt Vonnegut as a postmodern author with a specific style. The first part defines postmodernism as opposed to modernism and explains all essential notions to provide the theoretical background. This part also includes a biographical element, describing the important events of the author's life, as these had a major influence on his work. Second part of the thesis analyzes the narrative style of the two selected books, Breakfast of Champions and Mother Night. The conclusion summarizes the most important specifics of the author's narrative strategies and style in the given books. This thesis presents Kurt Vonnegut as a significant and influential representative of postmodern American literature of the second half of the 20th century. Vonnegut fully employs the narrative strategies typical for this period, and by experimenting he creates his own unique style.
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Marketing communication and the effectiveness of the advertising campaign Nike Run Prague 2011
Housková, Jitka ; Šoltys, Otakar (advisor) ; Gerbery, Juraj (referee)
The thesis deals with the analysis of the marketing communication and advertising campaign of the running event Nike Run Prague, which took place in Prague 3 September 2011. It also deals with semiotic and narrative means and with the research of the effectiveness of the campaign. Nike Run Prague is a 10 km long run throughout Prague and it was organized by Nike for the very first time. The running event was amply publicized and within its advertising campaign adopted the marketing strategy targeted on the youthfulness, amusement and brand image, utilizing the various communication channels. Nike Run Prague relies on originality, interactivity, contact with registered runners and on promoting by unusual kinds of advertising and media contents. These types of advertising and used media messages, visual, verbal and nonverbal means are analyzed in this thesis. For each type of advertising is placed an emphasis on narrative and semiotic analysis. Further quantitative research was carried out that examined the effectiveness of the means utilized in the advertising campaign Nike Run Prague. The research target group is formed by individuals aged 18 to 24 years in which the campaign was targeted. After subsequent analysis of obtained data they were explicated and finally the effectiveness of the used...
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Prototypization,archetypization and mytologization in Avatar
Richterová, Sára ; Šoltys, Otakar (advisor) ; Kučera, Štěpán (referee)
This thesis called "Prototypization, archetypization and mythologization in Avatar" deals with movie, which took the first place in audience ratings. Long-awaited, high-budget movie Avatar has become a landmark in film industry by utilizing the latest technology in making mores and influenced the creation of movies, that came after him. The first part is devoted to theories of semiotics and definition of science fiction with subgeneres, which are utilized in to construction of narration. The second part of thesis is focused on narrative, musical, speech and image analysis. Theories and proceduries, which are marked out on previous chapters, are here applied on each of the movie scene. Commencement of movie with 3D effects aroused the intereset of the audience to regularly visit a cinema again. This thesis studies the impact of the new phenomenon on quality of workmanship and tone of the story first shot with the help of new technology. The story line goes back to the myths, that are already functional and creates their own semiotic space with the help of their best practices. This movie is using superficial prettiness and trying to impress the viewer senses, with perfectly sophisticated virtual reality and protruding images and all of that is for reaching success. Avatar became here as a new...
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Staging elements and procedures in a TV news in the Czech Television and TV Nova
Bejlovec, Jiří ; Jirák, Jan (advisor) ; Šmíd, Milan (referee)
Thesis "The Staging elements and procedures in a TV news in the Czech Television and TV Nova" reveals the elements that modify the perception of stories in TV news. Staging will be analyzed on commercial TV Nova and public Czech Television. Thesis is divided into two parts. The first part focuses on theoretical background elements of staging in the news. Work also shows the way, how the makers of news work with staging elements. TV News session is understood as distinctive kind of productions, like theater performance. At first the elements are discussed, then the presence of the elements in news of Czech Television and TV Nova is demonstrated. With that works the second part of rhe thesis, which shows individual examples of staging. The work is mainly about trying to identify, document and classify the elements of staging in examples of Czech television news.
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The medial construction of reality: example 2011 IIHF World Champioship
Staňová, Petra ; Šoltys, Otakar (advisor) ; Zamazal, Ondřej (referee)
This thesis deals with designing of reality during the Ice Hockey World Championship 2011 in Bratislava, for which Robert Zaruba devised a unique project built on the myth of friendship and cohesion of the Czechs and the Slovaks.The theoretical basis of this work is the social construction of reality, according to which the reality in our minds is shaped by society. In the analysis of the structure of the broadcast channel CT 4, I am trying to find out how much does ice hockey push on viewer's mind and what is the amount of the Czech Republic and Slovakia national teams involvement. As a means of construction and reconstruction of the fictional world, the world created by its author, narrative is applied. The narratives typical for the structure of the CT4 are descibed in the next part in order to find a narrative that could serve as a template for the narrative of the championship. The final form of the narrative is shaped both by the narrator (presenter,commentator), who verbally describes what is happening and also the director whois responsible for the visual composition of the story. Features used in brodcasting, whose final analysis leads to the ability of distinction of the characters creating on the basis of similarity and context of highlighted object or those having arisen from anagreement among...
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Persuasive function and its realization in the preelection spots of political parties,that in electioms in 2010 were given to the Chamber of Deputies
Korandová, Michaela ; Šoltys, Otakar (advisor) ; Klabíková Rábová, Tereza (referee)
Five political parties fought their way into the Parliament of the Czech Republic in the election in 2010 (they were CSSD, ODS, TOP 09, Communist Party and VV). Each had their election ad which was broadcast by television and inseparably belonged to their political campaign. An analysis of these media products is the research objective of this thesis. The aim is a semiotic analysis of individual subjects. The thesis strives for an objective description of the transfer of evidence and the construction of meaning in communication spots. The research focuses on complex communique of the clips, structure of the narratives and application of the persuasive functions. The analysis covers various semiotic systems differentiated into three areas - visual, auditory and language. Their mutual harmony, dominance and substitution are important factors in assessing the quality of a complex communique. The issue is also examined in terms of narrative of the spots, whereas the thesis contains description of both the story and the discourse level. This includes specific events and existents, types of statements and specifications for the position of the narrator. The description of the persuasive phenomena and their character is based directly on the above criteria. The paper concludes with a summary of the...
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Postmodernism in British and American comics : postmodernist overtones in the works of Alan Moore and Grant Morrison
Holub, Martin ; Ženíšek, Jakub (advisor) ; Chalupský, Petr (referee)
The aim of this thesis is the examination and analysis of postmodernist overtones in the medium of comics. It is concerned both with the postmodernist content in comics, and comics' possibilities and attributes as a postmodernist medium. The first part of the thesis elaborates on sequential art in general and the essential elements of postmodernism, such as deconstruction, metafiction, and intertextuality, within its context. The second part of the thesis is concerned with selected postmodernist works of prominent comicbook authors: Alan Moore and Grant Morrison. Key words Comics, comicbook, graphic novel, postmodernism, metafiction, intertextuality, continuum, narration, binary oppositions, deconstruction, superhero, author, creation, Watchmen, Animal Man
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