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Modern patterns of use of selected non-traditional psychoactive substances
Dékány, Ladislav ; Bumba, Jakub (advisor) ; Tylš, Filip (referee)
Background: The popularity of new synthetic drugs together with rising interest in nootropics, microdosing and untraditional natural or synthetic substances has been influencing the development of drug scene. Unleashing repression in scientific research of these substances together with new information about their potential usage in psychotherapy, treatment of substance abuse, chronic pain and personality development profiles a new type of user, who is seeking enhancement in his cognitive, spiritual or intellectual functions with minimal health risks. Aim: The aim of this thesis is to describe psychoactive substance patterns of use, which we consider untraditional given the current culture and context, eventually nootropics and microdosing phenomenon. Specific aim of this thesis is to find motivation behind using psychoactive substances, compare consequences of this use between commonly abused stimulants, opiates and describe the effect these substances have on alcohol and tobacco consumption. Methods: Quantitative and qualitative methods were used. Data was collected with anonymous questionnaire. Research file (n = 35) was chosen based on intended selection and snowball sampling methods. Every participant must had at least one experience with untraditional psychoactive substance which were chosen...
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Alternative forms and new trends in tourism (focusing on volunteer tourism)
Kubátová, Michaela ; Abrhám, Josef (advisor) ; Kalábová, Markéta (referee)
This diploma thesis deals with new trend a new forms of tourism, with focus on volunteer tourism. The aim of the thesis is summarize development of this form of tourism, mapping of opportunities for engaging in volunteer tourism and, above all, analyzing the participants and potencial participants of this form of travel. The theoretical part deals with the description of new trends and new forms of tourism and subsequently with the definition of volunteering. The practical part of the thesis describes the possibilities of engaging in volunteer tourism and analyzes the participant and the potential participant of this form of tourism.
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Nové trendy v cukrářství
Floriánová, Lenka
Bachelor thesis is about new trends in confectioners. This thesis contains the dividing and specification of materials and using it for baking. Next part itis focused on new and modern materials and techniques. The differences between traditional and modern materials and techniques, also characteristic and the evolution of new trend in decoration and design is mentioned. In this thesis, I also commented of the using of semi products, preservatives, function and application of improvers. In practical part there was made public research in all age categories. In the end I created presentation of my own production.
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New trends in direct marketing and application on a specific e-shop
Frank, Štěpán ; Pešek, Ondřej (advisor) ; Paulíček, Vít (referee)
This thesis deals with new trends from a content point of view of direct marketing and implementation to the specific e-shop. Its main part is dedicated to individual tools of direct marketing, because through those tools can company reach customers. The aim of this work is the use of trends and subsequent verification of their functionality and efficiency in terms of the possibilities of increasing profit or attendance. The theoretical part deals with the inclusion of direct marketing in the discipline of marketing communications and its depth description. Especially describes the individual tools and trends. In the practical part is presented proces of the campaign creation and evaluation. The process and assessment shows that the use of the trends affected the results. Based on these observations were made recommendations for the future to the owner.
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New trends in the marketing communication with a focus on social networks
Špok, Michal ; Kubálková, Markéta (advisor) ; Koubalíková, Jitka (referee)
This bachelor thesis provides an insight into the issue of current trends in the marketing communication with a special emphasis on trends in social networks. The aim of this thesis is to draw up a model of the optimal marketing communication including a series of managerial recommendations to similar businesses based on the analysis of marketing communication of Café Placzek. This thesis is divided into four chapters. The first chapter defines basic marketing concepts. In the second chapter, the reader is acquainted with selected trends in the field of marketing communication. The third part, which draws from the theoretical basis set in previous chapters, comprises the analysis of the current state of marketing communication of Café Placzek as well as own field research. The last chapter, which also presents the aim of this thesis, offers a description of the model of optimal marketing communication in the service sector and a list of managerial recommendations to businesses in the mentioned sector.
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New trendsin building a MLM of Amway company
Dopita, Zdeněk ; Postler, Milan (advisor) ; Nemčíková, Zuzana (referee)
This bachelor thesis is focused on new tools which facilitate the performance of business opportunities by Independent Business Owners. Marketing, its new forms and the origins and development of multilevel marketing as a successful business method are characterized in the theoretical part of this thesis. One of the largest company which is engaged in directed selling -- Amway is described in the thesis as well. The thesis also deals with the application of new trends in Amway and its distributors. The practical part is an evaluation of author's own field research aim of which was to discover the extent of the use of new trends in building Amway business.
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REQUIREMENTS FOR MANAGER DEVELOPMENT IN HUMAN RESOURCES MANAGEMENT NOWADAYS
STEJSKALOVÁ, Dana
The target of this graduation thesis was to specify new views and requirements which effect on managers´ personalities´ formation and development in present HR management. For necessary information acquisition 6O managers completed a questionnaire which was about manager`s personality development. Managers and employees in monitored companies generally know (or subconsciously anticipate) how the superior HR management in nowaday trends should be proceeded and how it should look like. key-managers know about the need of superior personal work and the question is when this range becomes the same preference as economics or production
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Nursing care of physiological newborns nowadays ane future trends
LÍZALOVÁ, Karolína
This bachelor thesis has two parts: the theoretical and practical ones. The theoretical part describes the care of physiological newborn infants from the moment of their birth until discharge from hospital. It also includes the physiology of newborn infants and a summing up the history of this subject. In the practical part, investigations focused on the opinions and the common practice of nurses taking care of physiological newborn infants were conducted. Investigation reveals that nurses working in departments of physiological newborn infants mostly work according to present-day trends of care of physiological newborn infants.
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