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Conflicts among recreational uses of Lužnice river
SOLAŘOVÁ, Pavlína
The main target of the thesis was to elaborate a project documentation that would focus on the solution of the conflicts caused by the recreational exploitation of the area. However, the results of preceding bachelor thesis (guestioning of visitors and situation analysis), interviews and of SWOT, PEST analyses pointed to the existence of several conflict issues. Based upon the current situation of the area, strategic targets, measures and tourism development plan were presented. The biggest problem of the area is an underdeveloped infrastructure of tourism and inferior accomodation with a high level of services. Presented project is dealing with a motel building in the camp, which should grafity all requierements of the tourists.
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Strategic analysis
Krupičková, Zuzana ; Krause, Josef (advisor) ; Kopkáně, Heřman (referee)
This bachelor thesis deals with strategic analysis of selected company. The work has two parts - theoretical and practical. The theoretical part introduces the basic concepts of strategy, including the commonly used methods. The practical part applies the methods of strategic analysis, described in the theoretical part. On the basis of particular analysies startegic recommendations are proposed.
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Strategic Analysis of an Enterprise
Kubátová, Petra ; Kovář, František (advisor) ; Dvořák, Jiří (referee)
The work's target is to make a strategic analysis of the past development and current strategic position of the company and to formulate its conclusion. The work concentrates on creating of the analysis of external surroundings and internal sources of the company and its development in the course of time, on discovering of strengths and weaknesses of the company, and opportunities and threats of surroundings. The conclusion consists in evaluation of achieving company's goal and suggestion of strategy for future development of the company.
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The economic analysis of the integration of the travel agents Obnova Ltd. and Travel Agent Marcela Drašnarová
Abrahamová, Jana ; Valentová, Jana (advisor) ; Valášek, Miroslav (referee)
The thesis looks at a detailed evaluation of the potential merger of two travel agents (Travel Agent Obnova Ltd., and Travel Agent Marcela Drašnarová). The first part deals with a comprehensive analysis of both companies. The theoretical characteristic of financial analysis builds its practical implementation on the example of Travel Agent Obnova. Qualitative analysis is based on PEST analysis, competitive analysis and SWOT analysis for the two above mentioned companies. The second part is devoted to the integration of enterprises in the tourism sector as part of the globalization process. The paper presents specific examples of merger based on real experience. In conclusion, the thesis characterizes and assesses the options for the integration of those travel agents.
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Strategic Analysis of an Enterprise
Jandová, Veronika ; Dvořák, Jiří (advisor) ; Myslík, Lubomír (referee)
This dissertation is focused on process of a strategic analysis of a company, including analysis of an internal and an external environment. Its aim is to work out the strategic analysis of Secar Bohemia, a.s., to evaluate company's current situation of its market and to indentify all factors which could affect its development in future. It is divided into two parts: a theoretical part which contains theoretical basis (PEST analysis, 4C analysis, Porter's model, Checkup of the internal resources) and a practical part which apply that theoretical knowledge in Secar Bohemia,a.s. The output of the dissertation is to suggest the strategy and recommendations for futher development of that company.
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Strategic Analysis of an Enterprise
Šímová, Radka ; Dvořák, Jiří (advisor) ; Ezrová, Hana (referee)
Theoretical part of the graduation thesis focuses on describing strategy of a company and methods used in the external and internal analysis of the company, such as PEST analysis, analysis 4C, SWOT analysis, Porter's analysis. The main goal of the practical part of the thesis is to describe concrete company and analyze it's internal and external surrounding. At he end of the thesis there are written recommendations for company and strategy.
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Strategic Analysis of an Enterprise
Knapová, Jitka ; Kovář, František (advisor) ; Březina, Tomáš (referee)
Aim of this thesis was to develop a strategic analysis of the selected firm. The whole thesis is divided into two main parts: the theoretical part and the practical. The theoretical part deals with the characteristics of the basic concepts of strategic management, strategy, vision, external and internal analysis and SWOT analysis. The theoretical foundations are applied in the practical part to the selected firm. In conclusion is given advice.
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