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Using the tools of PR in the educational and training institutions
HAJSKÝ, Ondřej
The primary objective of this work was to introduce readers to the basic terminology in the field of Public relations and outline their ties to marketing communication. The practical part is focused (by using the results of a questionnaire survey and interview school management) determination of tools used in PR and their effectiveness, potential communication channels and factors that influence students'decisions on the selection of the following schools. After reading this thesis, the reader should have also an idea of how to evaluate the satisfaction of customers (in this case the students).
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Interest groups in the healthcare system
Šedivý, Roman ; Maaytová, Alena (advisor) ; Láchová, Lenka (referee)
The bachelor thesis is based on the theory of interest groups and deals with those in the healthcare system. Among them are doctors, patients, insurance companies and pharmaceutical companies. The goal of this thesis is to describe the behavior and the interests of the chosen interest groups, to point out how they enforce their impact and how they are formed. Furthermore, the thesis briefly examines losses of the Czech healthcare system evoked by the activities of the interest groups, non-transparency and inefficient setting of the system. The evaluation of the measures, which should excise these losses, and the proposal of new measures are both part of the text.
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The problems of economic development in African countries
Kocábek, Martin ; Ježek, Tomáš (advisor) ; Mládek, Josef (referee)
This diploma thesis points to the barriers which impede backward African countries in economic development. It sees an imperfect institutional environment of the poor countries as a major issue. It outlines the problems on specific cases of Rwanda, Botswana and Kenya and it also suggests possible solutions for overcoming persisting poverty. The first chapter focuses on explanation of development theories and effectiveness of foreign aid. The next chapter regards economic development from the institutional point of view. Moreover, it presents the theoretical concept of property rights as the main factor of economic prosperity. The last theoretical chapter describes a role of government and its effect and effect of interest groups on the economy of particular country. The economic policy development of concrete African countries is discribed in analytical part of the thesis. In conclusion of the work the particular findings are summed up and furthemore, the certain solutions which should help to overcome big poverty in poor African countries are offered.
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Who has an interest in the regulated advertising of tobacco products?
Rážková, Michaela ; Hudík, Marek (advisor) ; Mičúch, Marek (referee)
The aim of this work is to test the long-term trend that the regulation of advertising of tobacco products has no significant impact on tobacco consumption and the implementation of these regulations fail to comply with terms of the objective state of their implementation. Therefore, that these regulations may be of interest to other entities, namely already established producers of tobacco products and the dominated guard theory applies in the regulation of advertising of tobacco products.
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Influence of ethnicity to the interest groups and economy of african countries
Savaryová, Kristýna ; Mládek, Josef (advisor) ; Chalupníček, Pavel (referee)
This work examines how strong is the influence of etnhnicity on the states funcitioning and to what degrese is etnicity influeced by institution. Etnicity, which is typical especially in African world, can affect almost all spheres of life starting with interest group and ending with ethnic conlfict and genocid. Importand role to the ethnicity influence play institutions. Good institutions setting (I mean institutions like a rules of the game) can mitigate the negative effects of ethnic diversification. Ethnicity can also be politicized and misused like in Rwanda. Good institutions setting and economic policy stay behind the positiv progression of Tanzania, which is widely considered as one of the most ethnically diverse country. On the contrary Kenya recently battle with ethnic problems, which are very dificult to resolve. This work shows how ethnicity in conjuction with institutions can negatively or positively influence states and their economics.
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The change of goals in corporate governance of Canadian companies
Košťálová, Veronika ; Malý, Milan (advisor) ; Formánek, Peter (referee)
The purpose of my thesis "The change of goals in corporate governance of Canadian companies" is to find out CSR activities of chosen companies with emphasis on ecological and social activities. It examines the change of view on product manufacturing and thereby the influence on stakeholders. In the first part of thesis I focus on theoretical base of corporate governance and CSR. It zooms in the differences between two approaches -- focus on shareholders and focus on stakeholders. I analyze tools and methods of corporate governance and their influence on evaluation. In the second part I focus on analysis of real companies and application of theoretical knowledge from the first part of thesis. I analyze three Canadian companies, RioTinto Alcan -- mining company, MEC -- producer of outdoor equipment, RBC Bank -- Canadian bank. All companies are the best in their industries. Analysis of activities of three companies enables point to general CSR rules not only in Canadian environment. It is possible to demonstrate world trends of ecological and social projects and activities.
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Czech POINT: monitoring of citizens' needs or interest group?
Karlík, Pavel ; Minárik, Pavol (advisor) ; Stočková, Olga (referee)
This bachelor thesis is focused on implementation of the Czech POINT system, Czech Posting Testing Informative National Terminal, into existence. This application should simplify common administrative processes in communication with institutions such as Trades Licensing or Land Register Offices. The thesis is based on the special interest group theory and searches for the answer to the question whether the Czech POINT application is as revolutionary simplification for user as presented or whether it is only a result of successful lobbying of the creators of the system. The aim is to uncover the effectiveness of the running Czech POINTs and determine whether the main interest in the system functioning is on the part of its users or of its suppliers by monitoring and comparing. This research shows absence of influence of interest groups whose activity could initiate to create the system. Satisfied users are satisfied voters and that has surely fulfilled aim of political authorities.
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Margaret Thatcher -- ideological liberal or reformatory pragmatist?
Segeťová, Marcela ; Mládek, Josef (advisor) ; Urban, Luděk (referee)
The subject of my thesis is research whether Margaret Thatcher was more liberal or pragmatic in her views along with pursuance of her politics. The thesis is focused on analysing economical-political conditions preceding the election of Mrs. Thatcher as Prime Minister of Great Britain. It also concerns the way Mrs. Thatcher reformed trade-union organizations, public sector, system of taxation, and shows how she managed to encompass privatization within the context of their liberal or pragmatic principle. The thesis also implicates outline of foreign affairs in Great Britain throughout the governance of Mrs. Thatcher in British policies.
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Antitrust policy in the Progressive Era
Rybáček, Miroslav ; Tajovský, Ladislav (advisor) ; Chalupecký, Petr (referee)
My study represents an explanation of roots of antitrust policy and development particularly during the Progressive Era. My thesis summarizes effectiveness of new antitrust law and attempts to show impact of antitrust law on society. One of the most important contributions of my study is, to explain some myths regarding to antitrust policy. Therefore, I show some doubts passing of new antitrust acts. Further contribution is showing of social and economic situation in the Progressive Era and development of antitrust law. A then I write about impact of interest group on passing of antitrust law.
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Stakeholder management in ICT projects
Holub, Ilja ; Chocholatý, Drahomír (advisor) ; Lanz, Edvard (referee)
This work deals with the questions of the analysis and management of the parts engaged in information and communication technology projects. The stakeholder (the term "stakeholder" is used in Czech as well) is a subject, i.e. an individual or a corporate body, that is concerned about the result of the project and has the possibility to influence the project. The main goal of the thesis is to map the contemporary approaches toward the stakeholders analysis and management in the ICT projects, to analyze the problems of the influence of individual parts from both technocracy and human (psychological) point of view and to subsequently suggest the methodology for an effective analysis and management of the engaged parts, which could be used at the management of the projects in the ICT field. It is convenient to introduce the used terms and notions , their history and the way of use in the first part. There are dissect the known methodologies and tools used for the analysis and the management of the engaged parts. Subsequently, the stakeholders are systematically divide, it is accomplished their analysis from different perspectives and discussed mainly the aspects which can be crucial in the project management. The most common interests and motivations of the particular engaged parts are presented, including the influence and interest groups and the ways how to procure these parts for the aims of the projects. In the second part a research is described, which is carried out among managers of ICT companies and participants of ICT projects. There are elaborated some hypotheses on grounds of practical experiences from ICT projects and these are verified by this examination. The third part is focused on the presentation of the methodology for the analysis and the management of stakeholders in the ICT projects, which should serve the project managers for the stakeholders analysis and management in the ICT projects. Practical use of this methodology in the project of the SAP system implementation is described in the last, fourth part. This thesis completes relevant sources with the practical experiences at work on the projects in the ICT field. The effected research attested the original notion that this issue is relatively little known in the Czech Republic. The outcomes of this work could be of use for the project management in the ICT field.
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