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Film tourism
Pivničková, Ivana ; Jarolímková, Liběna (advisor) ; Bakos, Tomáš (referee)
This bachelor thesis focuses on new form of tourism in the Czech Republic, film tourism. It contains an analysis of certain film destinations in the Czech Republic in connection with the use of film to attract tourists. There are some options for the promotion of these destinations using film with an emphasis on early collaboration with film producers.
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Elite and Mass Culture in the Cinema of the Czech Republic
Vondráková, Tereza ; Hanzlík, Jan (advisor) ; Čížek, Tomáš (referee)
The bachelor thesis focuses on the difference between elite and mass culture in cinema from theoretical and practical point of view. The first part of the thesis addresses the description of both types of culture (elite and mass) and it focuses also on the historic moments that are essential for that kind of division in cinema. The empirical part describes Czech cinema. It explains what types of movie theaters are associated with elite and mass culture in cinema and what types of programs, audience and ticket prices are connected with it. The last part of the thesis focuses on the survey of audience preferences.
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Marketing in cinematography.
Kurilova, Yulia ; Zamazalová, Marcela (advisor) ; Pešek, Ondřej (referee)
the aim of the work is to give reader an information about implementation of the marketing instruments during the process of making and selling audiovisual products. Also my aim is to hold a research about how European Union is helping its domestic cinematography to become more competitive comparing with film production of USA
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Internet movie distribution
Miloš, Marek ; Jandoš, Jaroslav (advisor) ; Šedivá, Zuzana (referee)
This thesis focuses on different ways and possibilities of movie distribution. The thesis describes functioning of the movie industry and characterizes particular distribution channels, focusing on Internet distribution in detail. The practical part reviews and evaluates specific internet video on demand services of digital movie distribution available in the Czech Republic and abroad. The last chapter contains a questionary monitoring preference regarding the Internet digital distribution of the respondents. The aim of this thesis is to characterize the current state of digital movie distribution and it's popular services, which is going to become the future of home entertainment and the Internet might become primary channel of movie distribution.
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Influence of children television programes on preschool children
KADLECOVÁ, Veronika
This thesis deals with the influence of childrens television programs for preschool children, or their behaviour. The work is divided into two main parts, theoretical and practical part. The theoretical part is devoted to television broadcasting, the characteristics of preschool age, the effect of television on children and children's television programs. The aim of the practical part is to determine how children TV shows affects behaviour of preschool children, whether they have positive or detrimental effect.The results are evaluated and graphically displayed.
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The Presentation of Death and Dying in The Media and The Influence of The Presentation on The Process of Forming The Attitude towards Death
KADLECOVÁ, Hana
The thesis deals with mass media and the way they treat the presentation of death and dying. Trying to find an answer to the question of whether mass media can have an impact on changing attitudes of contemporary human being to death and dying. The thesis is divided into nine parts. The first four sections form the theoretical framework and characterize today's postmodern society, typical features of contemporary human being ?s behavior, his/her perception of the world and themselfves, the influ nce of education, culture and beliefs. The thesis also deals with the position of mass media in postmodern society, and briefly describes current research on the influence of mass media on people. It mentions the most common dividing of mass media technologies into television, radio, print and the Internet. On this theoretical framework is consequently based the analysis of the presentation of death and dying in various types of media - this part of the thesis is more practically oriented and is complemented by a number of pictorial material. It tries to capture the most significant features of the presentation of death and dying on TV (news, film, advertising) and radio (news and some opinion programs), in the broadsheets and tabloids as well as on internet news, blogs and social networks and also in internet advertising. The thesis concludes that the current mass media are nearly oversaturated with the death and dy ng topic, making the viewer (reader, listener) apathetic and easily accustomed to continuously increasing greater violence. Death pictured by media is unnatural and often violent, in which significantly collides with the lived reality. Media cause devaluation of death and lower its importance, which causes declining empathy towards the diseased and dying as well as the absence of respect for the deceased.
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Laterna magika - Enrichment of Aesthetic Perception?
PEKÁREK, Josef
The aim of the bachelor thesis is, on the basis of the analysis of film and theatre state in 50s of the 20. century both in Czechoslovakia and in the world, establish the basis and influences for the establishment of Laterna Magika. The relating task is, through possibilities of film and theatre, determined the boundaries of these different types of art and find out in what relationship they are or could be under the terms of Laterna Magika performance. The results of this theoretical part will confront subsequently with the analysis of selected Laterna Magika performances.
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