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Business environment in the Czech Republic
Sekuličová, Dominika ; Petříček, Václav (advisor) ; Bolotov, Ilya (referee)
The thesis deals with the quality of business environment of the Czech Republic, nevertheless, the main goal of the thesis is to evaluate the current system of the export support. Firstly, the opening chapter attempts to define the term business environment theoretically, after that it puts forward the possibilities of quantifying the quality of this indicator and then summarizes its evolution specifically in the Czech Republic. The second chapter is particularly devoted to the system of economic diplomacy in the Czech Republic and concentrates primarily on the support of export as a part of national business support programs. In this context, the thesis analyses in full detail the Export Strategy of the Czech Republic for the period 2012-2020, its updated version of 2016 and also how defined goals are met on an ongoing basis. The final part provides the export survey carried out within small and medium-sized enterprises. This survey evaluates whether the system of the state export support is generally known and used within this segment.
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Economic and social connections of suburbanization in municipality Lety
Slavík, Lukáš ; Macháček, Jaroslav (advisor) ; Vochozková, Jacqueline (referee)
The aim of this thesis is to create optimal strategy of developement of municipality Lety which is located in suburban area of Prague given suburbanization processes. This paper is focused on economic, social and environmental consequences. The theoretical part is focused on main parameters of suburbanization, its developement in the world and in the Czech Republic, further on types of suburbanization, measurement, causes and consequences. The practical part is focused on a municipality Lety which must face suburbanization processes since 90s. This situation is compared with neighboring municipalities Řevnice, Dobřichovice and Černošice. Based on the findings is created optimal plan of future develepoment municipality Lety which is consistent with its strategical and spatial plan. The methods that has been used on this topic were literature review, data analysis, comparison and observation. To process the data, official statistics were also used.
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Party System Formation in Russia - a tendency to monocentrism
Gutsul, Yulia ; Prorok, Vladimír (advisor) ; Dvořáková, Vladimíra (referee) ; Iličeva, Ludmila (referee)
Research of process of forming of party system of Russia at the present stage acquires special relevance that is caused by changes of a political regime. Change of nature of a political regime, sharpening of personalistic, unicentric lines has caused search of a new format of party system which would minimize possibility of instability of a political regime and became the effective mechanism of maintenance of the status quo. Main goal of dissertation research is studying of forming of a tendency to a monotsentrichnost in development of party system of the modern Russian Federation. Hypotheses which have proved to be true have been formulated: forming of unicentric party system when using strategy of a party creation of the power and its positioning in political space I became reaction of political elite of Russia to a situation of democratic transit and manifestation of its pragmatical interests.
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The Effects of Brand Extension Strategy, Beer Industry Case Study
Tomková, Michaela ; Machek, Martin (advisor) ; Hořáková, Veronika (referee)
Today there seems to be an increasing number of products similar to one another, especially on the fast-moving consumer goods market. Due to this recent trend, differentiation is necessary for companies to define their brand in relation to its competitors. One of the possibilities is the implementation of the brand extension strategy. The main objective of this master thesis is to investigate and analyze the effects of different types of brand extension strategies with the focus on the beer market. The first part of the thesis includes a thorough research of primary and secondary data, which provides insight into new trends and factors that influence the brand extension strategy and its success. The second part is more practical and is devoted to a case study of a Czech premium brand called Frisco. Given its increasing competition on the market, Frisco has recently changed its core strategy and extended portfolio.
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Sex education in Primary school
Vácha, Vladimír ; Vítečková, Michaela (advisor) ; Burešová, Karolína (referee)
My work deals with the current state of sex education at Czech elementary schools based on the literature dealing with this issue. The second part is devoted to the results of questionnaire research on sex education on a sample of elementary schools from five regions of the CR and concerning school staff views on this issue. Overall, the work focuses on this issue in the context of the ministerial handbook "Sex education - selected topics" that should have been distributed to all primary schools in the country and whose controversial content caused media interest in the presented issue.
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Artistic films produced by the pharmaceutical company Sandoz
Petříková, Lea ; BENDOVÁ, Helena (advisor) ; Dytrtová, Kateřina (referee)
The aim of this Master’s thesis is to analyse formal and thematic layers of the artistic films produced by the pharmaceutic company Sandoz and to put them in the relation to
the specific history of the company. Sandoz laboratories produced mainly in the 60’s and 70’s several artistic films (e.g. La Femme 100 Têtes which was the adaptation of Max Ernst’s collages or Images du monde visionnaire with the presence of artist Henri Michaux). The thesis explores some of the films and, at the same time, describes the production background and cinematographic context in the relation to the history of Sandoz laboratories.
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Were CNB's foreign-exchange interventions from November 2013 necessary?
Volf, Matěj ; Vostrovská, Zdenka (advisor) ; Zamrazilová, Eva (referee)
This thesis deals with CNB foreign-exchange intervention from November 2013 in context of assumptions and impacts on the Czech economy. The theoretical part presents important monetary policy aspects, from conventional and unconventional tools to inflation targeting and deflation, to understand theoretical framework of analysis. Analytic part takes a look on Czech economy condition before interventions, especially inflation. Intervention impacts and exit strategies are examined further. Based on the analyzed data this thesis concludes that foreign-exchange interventions by Czech National Bank were not necessary and inevitable action.
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Transport as a factor influencing animal welfare
Vandrovcová, Michaela ; Hofmanová, Barbora (advisor) ; Kracíková, Olga (referee)
This thesis deals with transport as the influence that greatly affects and reduces welfare. In the thesis are the general rules and conditions to ensure good animal welfare, as well as an explanation of what it actually means animal welfare. Part of my work deals with indicators that disrupt these conditions and that are part of transportation or general handling the animals. In the thesis are also mentioned factors that indicate poor welfare or causes distortions. As a supplement to this part of the thesis are the specifics of the basic kinds of livestock: pigs, cattle, poultry and horses. As a result of deterioration of welfare are in the thesis the possible defect of meat after slaughter and the principle of formation of these defects under increased stress. An integral part are also requirements for the loader and the actual conditions for the transport of live animals.
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Innovation and business project
Pantlík, Tomáš ; Moulis, Pavel (advisor) ; Michal, Michal (referee)
The aim of the thesis under the title Innovation and a business project, is to develop a specific entrepreneurial project represented by a fitness centre and to evaluate it from the perspective of its feasibility and return upon investment. Firstly, the theoretical concept of entrepreneurship is analyzed. The next step includes the analysis of applicable legal framework governing entrepreneurship in the Czech Republic and the last step is represented by the definition of the structure of the business project. In the first part, business is described by its general characteristics. The next part is dedicated to environment analysis analyzing the internal and external factors influencing the business. Next step defines business opportunities which includes description of services that the business will provide. Then, human resources required for running the business have to be determined, as well as marketing strategy supplemented by a marketing mix. Based on this, a SWOT analysis is developed, identifying strengths, weaknesses, opportunities and threats having an impact on the business. The final part comprises financial plan which deals, inter alia, with project is economic rentability and conditions underpinning its feasibility.
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Implementation of appropriate brand management tools in employer branding
Khlebnikova, Vera ; Machek, Martin (advisor) ; Černá, Jitka (referee)
The objective of this thesis is to analyse how are the tools of brand management in creating and managing the employer brand implemented. To achieve this objective there is, in the first step, quantitative research of SAP case study and follow-up analysis of employer brand management in the B2B sector. Due to global level of employer brand management of analysed company, there is an analysis of the most important factors of the Czech youth in the process of selecting the ideal employer. This helps to get a better understanding of the Czech context. This thesis thus provides an insight into the area of analysing B2B environment which is not widely represented in the current literature. Another contribution of this thesis are the outcomes of the research analysing employer attractiveness factors which can be foundation for another research in the analysed company or in general research in the field of brand management and creation and management of employer brand.
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