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Business Plan
Havránek, Lukáš ; Dombek, Petr (referee) ; Veselý, Josef (advisor)
The Bachelor’s thesis aims to provide necessary information for successful expansion of GrowJOB institute to Austria. Since 2006 GrowJOB has been educating CEOs and other executives of Czech companies in the field of competitiveness and been helping them grow stronger among their competitors. In the thesis I describe theoretical background of business plan creation and analyze both internal and external environment. Then I focus on individual steps of the expansion and provide a detailed financial plan as well. The most robust competitive cutting edge of the company is that it takes advantage of new scientific findings in the field of decision-making processes (behavioral economics, neuroeconomics) and brings them to everyday life of firms.
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Analysis of Youth Smoking Behavior
Horvát, David ; Melzochová, Jitka (advisor) ; Čermáková, Klára (referee)
This thesis focuses on an explanation of youth smoking on the basis of basic demographic indicators and family background. The analysis also includes behavioral economics concepts: discounting and over-optimism. Data were obtained by original survey. For an analysis of smoking of youth and rate of discounting are used logit models. Impact of factors is interpreted by marginal effects at the mean. One of the most important findings is that adding one more year to father´s education decreases probability of offspring´s smoking from 32 % to 27 % and adding one more year to mother´s education increases probability of offspring´s smoking from 32 % to 38 % ceteris paribus. Improving performance in school decreases probability of youth smoking. Variable smoker is not significant in models explaining discount rate of future free time and health. Thesis confirmed connection of over-optimism and discounting.
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Overoptimism - implications for law and economics
Lišková, Adéla ; Vostrovská, Zdenka (advisor) ; Stroukal, Dominik (referee)
The bachelor thesis focuses on one of the behavioral biases - optimism bias or overoptimism - which existence is documented in findings of behavioral economics. The thesis introduces behavioral economics as an economic movement criticizing neoclassical economic theory, put oveoptimism in the broader context of its findings and further demonstrates the consequences of overly optimistic expectations in selected areas of human decision-making which deals with the economic analysis of law in contrast to the conclusions which can be arrived by assuming rational agent. In the context of approach of Chicago Law and Economics, based on neoclassical economic theory, and by assuming a perfectly competitive market, the thesis concludes that while in case of rationality the maximum efficiency is achieved by internalization of externalities, overoptimism cause a deviation from the optimum even if externalities are internalized.
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Barriers of rationality influencing decision making
Ječmen, Michal ; Vrbová, Lucie (advisor) ; Hájek, Jiří (referee)
The aim of this thesis is thanks to an executed experiment among students of Economical University in Prague identify barriers of rationality influencing decision making. For this purpose we executed a quantitative research in the form of a questionnaire specially created for this experiment that helped us test barriers of rationality in students' decision making. We examined three types of barriers: an anchor, an influence of "FOR FREE" and adding a decoy among other choices. For data evaluation we had used methods of descriptive statistics, such as mode, median and measures of variability that we subsequently used for the evaluation of data by tests of hypotheses to compare their outcome with our assumptions. We have proved the validity of the influence of the "FOR FREE", the effect of the anchor and the decoy we have not proved in this research. We also suggested the improvement of the research and options how to reduce the influence of barriers of rationality.
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The influence of the IKEA effect on a value of good
Sedlická, Monika ; Vokoun, Marek (advisor) ; Nikolovová, Pavla (referee)
In 4 experiments in which students assembled IKEA boxes, built LEGO-like construction sets and folded origami I demonstrate and examine the IKEA effect, which is defined as consumers' willingness to pay more for self-created products than for identical products made by others. I show that their increased valuation is led by the feelings of competence associated with self-created products and that affirming consumers sense of self decreases the value one derives from his creations. I found that students value more their labor only when labor results in successful completion of task regardless of whether they are "do-it-yourselfers" or not. I did not observe the IKEA effect in particular case of origami.
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Are Czechs superstitious or the effect of Friday the 13th in accidents on Czech highways
Koucká, Lucie ; Hronza, Martin (advisor) ; Rod, Aleš (referee)
The aim of this thesis is to find out whether Friday the thirteenth as a chosen representative of the superstition has an influence to the number of traffic accidents in the Czech Republic. The hypothesis that is being verified is that on Friday the thirteenth, drivers will be more cautious resulting in less accidents. Based on the five year long time series the model is estimated using the ordinary least squares with robust standard errors where the endogenous variable is daily number of car accidents. The exogenous variables are Friday the thirteenth, the public holidays, the precipitation, the average daily temperatures and the gas prices. The "Friday the thirteenth" variable turned out as statistically non-significant. Based on the results of the econometric analysis we can reject the hypothesis of this thesis. This conclusion was further confirmed by the results of the survey conducted.
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Hledání spojitosti - použití kvantitativní textové analýzy ke zhodnocení vlivu textu na výsledky grantových programů
Valeš, Miroslav ; Bruckner, Tomáš (advisor) ; Ircing, Pavel (referee)
Since software and hardware is well available for automated text analysis and since a large data that describes real projects submitted to grant program is opened up, there is a possibility to follow phenomena of behavioral economics and psycholinguistics which evidence particularities in textual descriptions may be statistically associated with a reader's behavior or with a reader's decision-taking, which, in this case, involves an influence on final allocation of grant funds. The thesis uses forenamed areas as a starting-point and also employs quantitative indicators from the field of forensic linguistics in order to perform a computer-aided quantitative text analysis. The main goal is to evaluate from correlation perspective, if there in real operational programmes were present any associable relationships between the quantitative features of a proposed project's textual description and the amount of grant allocated to a project. The thesis is divided into four chapters, where it introduces basis, describes analyzed data and used methods, comments on made analyses and found relations, and all the performed research is summarized and evaluated in the last chapter.
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Filosoficko-metodologické problémy ekonomie: projekt ekonomické fenomenologie
Svoboda, Miroslav ; Schwarz, Jiří (advisor) ; Loužek, Marek (referee) ; Klamer, Arjo (referee)
In recent years, the economic approach to human behavior has been challenged by contributions of cognitive science. Thus two methodological strands in economics disagree with each other: the objectivistic approach favors the methods of natural science; the subjectivistic approach takes the teleological structure of human action as its cornerstone. It is argued that the position of the latter has been undermined and often degraded to a mere instrumentalist tool because it builds upon the primitive version of the teleological structure. Its deeper realist analysis is needed, which is the task for economic phenomenology: it identifies invariant pragmatic structures of human action, with various degrees of their anonymity. If the economic approach is founded on those structures adequately, then both rational choice theory and bounded rationality theories become compatible, as they differ in their degrees of anonymity only; they both belong to the body of the (subjectivistic) economic approach to human behavior. Economic phenomenology also offers a solution to the phenomenon of inconsistency of human action which is documented by cognitive sciences as a proof of human irrationality. The thesis shows that once the decision maker's description of the choice is allowed, inconsistency may disappear. Consistency is a matter of thinking, not acting. Therefore, a conceptual analysis of human thinking is needed. An example of the analysis is presented. It concentrates on the phenomenon of Self and works up the concept of the horizontality of Self. With this concept, inconsistency of human action is derived as a natural characteristic of our being-in-the-world. Inconsistency of human action is a pragmatic structure of human action, which even allows the decision maker some intentional control.
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