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Cultural heritage and development of tourism in Český Krumlov region
MESÁROŠOVÁ, Michaela
This bachelor{\crq}s thesis deals with the topic of culture and heritage tourism. Firstly we evaluated the culture potential in chosen area. To receive the primary information we did marketing research. We asked the domestic visitors in the South Bohemia region and in in the west region. In addition we made some statistics by using one-way ANOVA analysis. We used tabs and graphs to demonstrate our results. There were discovered certain differences in the reasons of the holiday or travel between the visitors with various level of education, different types of age, between male and female. We measured the differences between the attitudes. According to the feelings we can say what type of tourism attractions is the most suitable for the region to attract the visitors.
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Cultural tourism in the area of Klatovsko
TOMANOVÁ, Věra
The main objective of this thesis was to define cultural tourism within the studied region of Klatovy. A secondary objective was the analysis of tourism within a selected part of the Klatovy region - the castle of Velhartice. Other objectives were to identify hidden potential, focusing on cultural tourism, to propose measures to improve the situation and to prepare an appropriate marketing mix of the studied area. The actual work on the thesis was preceded by the study of professional and regional literature, including promotional materials and Internet resources. Based on this, the studied region was defined, i.e. the Klatovy region and the castle of Velhartice. Using a situational analysis, the potential of the region was identified; and using field research, the facts essential to confirm or refute pre-established hypotheses were found.
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The importance of state castle Pernštejn presence for tourism on microregional level
JŮDOVÁ, Lada
The dissertation treats of the appreciation of the localization´s influence of the Pernštejn castle on the tourism in region Bystřicko. The dissertation was written according to defined objects. According to the first object, I investigated the position of the castle on the system of the tourism´s attractions in the region. Following investigation is {--} the behaviour of visitors, their basic places for visit and the last investigation researches which establishment cooperate with the castle and the sort of the cooperation. The investigation is the basic part of the dissertation. The results are described in the sections called ``discussion`` and {\clqq}epilogue``.
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The Hrádek u Nechanic Castle and its influence on tourism in Hradecko region
Dobřenská, Lucie ; Netková, Jarmila (advisor) ; Šenk, Ivan (referee)
The thesis deals briefly with cultural tourism, tourism in the Czech Republic and characteristic of Hradec Králové region. Further, it is focused on attractivities of the tourist region Hradecko with emphasis on the Hrádek u Nechanic Castle (history, cultural events, promotion, visit rate, commercial activities). The core of the thesis are the results of a survey designed to explore the source of information about the castle, visitors' motives, the services they consume at the spot and in the tourist region, visitors' demographic profile etc. The aim was to identify the visitors' motives and needs, find their characteristics and consider the influence of the castle on tourism in the region. A few recommendations on improving the services and increasing the attractivity are suggested at the end of the thesis.
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Cultural capital utilisation in tourism - Central Bohemia, Polabí
Hubertová, Kateřina ; Tyslová, Irena (advisor) ; Senohrábek, Jiří (referee)
The thesis is studying the utilization of cultural capital (in the sense of cultural heritage as well as of performing arts) for the development of tourism industry. It focuses on cultural tourism as one of the most important and also one of the most quickly developing forms of tourism. It also describes the possibilities of destination management and marketing and the role of tourist organisation. Practical part is focused on the region of Polabí in Central Bohemia. There are many monuments in this area, but it is not considered an important Czech tourist region. After the short description of the region and its sights, the possible advantages of region's cultural capital are analysed. The role of the tourist organisation Zlatý pruh Polabí o.p.s. is considered as well.
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Vliv cestovního ruchu na ekonomický rozvoj Keni
Hindráková, Hana ; Adamcová, Lenka (advisor) ; Netková, Jarmila (referee)
Hlavním cílem mé diplomové práce je analyzovat současný stav cestovního ruchu v Keni, jeho význam v národním hospodářství a zjistit, zda má země dostatek předpokladů být destinací cestovního ruchu. Stanovila jsem si dva dílčí cíle: 1. Navrhnout, jakou novou strategii by měla Keňa uplatňovat v rozvoji cestovního ruchu, aby z části dokázala zmírnit chudobu svých obyvatel, tzn. jak by cestovní ruch mohl pozitivně ovlivnit životní úroveň keňských obyvatel. Budu se věnovat především alternativním formám cestovního ruchu. 2. Zjistit, jak si Keňa stojí v rámci cestovního ruchu mezi ostatními africkými zeměmi. V diplomové práci pracuji s následujícími hypotézami, které se pokusím potvrdit či případně vyvrátit. Hypotéza 1: Keňa má dostatek předpokladů být destinací cestovního ruchu. Hypotéza 2: Rozvoji cestovního ruchu nejvíce brání nedostatečná suprastruktura a nevzdělané obyvatelstvo. Hypotéza 3: Keňa disponuje dobrými podmínkami pro rozvoj alternativních forem cestovního ruchu. Hypotéza 4: Keňa má před sebou velkou budoucnost v oblasti cestovního ruchu v rámci afrických zemí. Hypotéza 5: Keňa se začíná orientovat na nové formy cestovního ruchu. Záměrům a cíli diplomové práce odpovídá struktura členění.
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